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Wisconsin Senate Bill 759 Caps Consumer Loan Interest Rates at 36 Percent

Original title: An Act to renumber and amend 138.09 (3) (f); to amend 138.09 (1c) (a) 3. (intro.) and 4., 138.09 (1g) (a) 1., 138.09 (7) (bp) and 422.201 (3); to create 138.09 (3) (f) 1. to 6., 138.09 (3) (fm), 138.09 (7) (bs) and 138.09 (13) of the statutes; Relating to: interest rates on consumer loans and activities of consumer lenders regulated by the Department of Financial Institutions. (FE)

Last action · March 23, 2026: Failed to pass pursuant to Senate Joint Resolution 1Sponsors: André Jacque and 10 others

Introduced
Committee
Floor Vote
Passed
Law

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Public stanceCommunity reactions are separate from the official record and reporting.

What This Bill Proposed

Senate Bill 759 limits the maximum that licensed lenders can charge on consumer loans to 36 percent and invalidates loans that exceed this cap. The measure also expands the definition of a lender to catch arrangements that attempt to evade licensing requirements and mandates detailed annual reporting on high-interest loans.

Why it matters

Licensed lenders charging rates above 36 percent face unenforceable loan agreements and new reporting burdens regarding repossessions, refinancings, and defaults.

Background
  • Under prior Wisconsin law, consumer loans made by licensed lenders generally did not have a maximum interest rate limit or finance charge ceiling. context

Who It Would Have Affected

Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.

Directly affected

licensed lenders

Licensed lenders are prohibited from charging APRs over 36 percent, must comply with new anti-evasion rules, and must include additional loan data in their annual reports.

Directly affected

consumer loan borrowers

Borrowers receive protection through a statutory interest rate cap and rendering of unenforceable loans that exceed the 36 percent limit.

Directly affected

Department of Financial Institutions

The department and its division must collect new data points from lenders and submit an aggregated annual report to the legislature.

Key Facts

  • The bill establishes a maximum annual percentage rate (APR) of 36 percent for consumer loans made by licensed lenders.
  • Consumer loans with an APR exceeding 36 percent are rendered completely unenforceable if a licensee violates the limit.
  • The 36 percent cap does not apply to pawnbrokers' loans or to the post-maturity interest rate limit of 12 percent per year.
  • A person is legally considered a lender if they maintain the predominant economic interest, hold a right of first refusal to purchase loans, or structure transactions to evade regulations regardless of agent status.
Show all 7 facts
  • The measure prohibits any device, subterfuge, or pretense—such as disguised property sale-leasebacks or cash rebates—to circumvent licensed lender requirements.
  • Licensed lenders making or servicing loans with APRs over 18 percent must submit annual reports detailing loan counts, average APRs, refinancings, repossessions, defaults, and money judgments.
  • The Division of Banking must submit an annual report summarizing the aggregated data from lenders to the appropriate legislative standing committees.

Frequently Asked Questions

What is the maximum interest rate a licensed lender can charge under this bill?
The bill prohibits licensed lenders from charging an greater than 36 percent on a consumer loan.
What happens if a licensed lender charges an APR higher than 36 percent?
If a licensed lender violates the 36 percent APR limitation, the consumer loan is not enforceable.
Does the bill apply to pawnbrokers' loans?
No, the bill explicitly states that the 36 percent limitation does not affect pawnbrokers' loans.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

This bill did not become law - Failed in the Senate.

Procedural history

4 actions
  1. Mar 23, 2026Senate
    Failed to pass pursuant to Senate Joint Resolution 1
  2. Dec 18, 2025Senate
    Fiscal estimate received
  3. Dec 12, 2025SenateIntroduced
    Read first time and referred to Committee on Financial Institutions and Sporting Heritage
  4. Dec 12, 2025SenateIntroduced
    Introduced by Senators Jacque and Cabral-Guevara; cosponsored by Representatives Allen, Rivera-Wagner, Anderson, Goodwin, Gundrum, Knodl, Kreibich, Ortiz-Velez and Stroud

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

AllenSenatePrimary sponsorNo profile match
Rivera-WagnerSenatePrimary sponsorNo profile match
AndersonSenatePrimary sponsorNo profile match
Show 6 more sponsors
GoodwinSenatePrimary sponsorNo profile match
GundrumSenatePrimary sponsorNo profile match
KnodlSenatePrimary sponsorNo profile match
KreibichSenatePrimary sponsorNo profile match
Ortiz-VelezSenatePrimary sponsorNo profile match
StroudSenatePrimary sponsorNo profile match

Discoveries

1 pattern noticed across the record

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift98% confidence

Establishment of Interest Rate Caps for Licensed Lenders

Wisconsin law previously lacked a maximum interest rate limit for most consumer loans made by licensed lenders; this bill creates a definitive 36 percent cap.

Connected Entities

Department of Financial Institutions, Division of Banking
OrganizationDepartment of Financial Institutions“Regulates consumer lenders and receives annual reports.”Map →
OrganizationDivision of Banking“Division within the Department of Financial Institutions.”Map →

Sources

Open source document

docs.legis.wisconsin.gov

Analysis Score

0–100
  • Significance20
    Lowered because this bill did not pass (its text scored 75)
  • Controversy60
    Intensity of disagreement among stakeholders
  • Entertainment10
    Compellingness for a non-policy-wonk reader
  • Buzz35
    Current news / social attention level

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