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Iowa Senate Bill 2294 Caps Audio Volume on Video Streaming Commercials

Original title: A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(Formerly SSB 3012 .)

Last action · March 4, 2026: Subcommittee recommends amendment and passage.

Introduced
Committee
Floor Vote
Passed
Law

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What This Bill Would Do

Beginning July 1, 2026, s in Iowa are prohibited from transmitting commercial advertisements louder than the accompanying video content. The Iowa Utilities Commission is granted sole authority to enforce the restriction, seek civil penalties of up to $500 per daily violation, and charge administrative expenses directly to the streaming services involved.

Why it matters

Streaming providers operating in Iowa face up to $500 in daily civil penalties per violation if their commercial audio exceeds the volume of the primary content, with enforcement costs billed directly to them.

Who It Would Affect

Groups the bill's text would affect if enacted, as described in the record. Being affected is not a position for or against it.

Directly affected

video streaming services

Video streaming services must adjust commercial audio levels to match programming content or face regulatory investigations, civil penalties up to $500 per day, and direct administrative charges.

Directly affected

consumers in Iowa

Consumers receive protection against commercials broadcast at a higher audio volume than the video programming they accompany.

Key Facts

  • Beginning July 1, 2026, video streaming services cannot transmit commercials louder than the accompanying video content to consumers in Iowa.
  • The Iowa Utilities Commission holds sole authority to enforce violations, seek compliance, and enjoin further violations.
  • Civil penalties for violations cannot exceed $500 per day, with each day a violation occurs counted as a separate violation.
  • Streaming services can demonstrate compliance upon notice by providing evidence of actual compliance or ongoing adherence to commission standards.
Show all 6 facts
  • The legislation explicitly does not create a private right of action for individuals to sue streaming services directly.
  • The Iowa Utilities Commission is authorized to allocate and charge direct expenses attributable to proceedings under this chapter to the entities involved.

Frequently Asked Questions

When does the commercial volume limit take effect?
The restriction takes effect on July 1, 2026.
Can individual consumers sue a streaming service for loud commercials under this bill?
No, the bill explicitly states that it does not create a , meaning only the Iowa Utilities Commission can enforce the rules.
What is the maximum penalty for violating the volume limit?
The commission may seek civil penalties of not more than $500 for each violation, with each day a violation occurs treated as a separate violation.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

Currently in committee. The next step in the legislative lifecycle is Floor Vote.

Procedural history

11 actions
  1. Mar 4, 2026Iowa Legislature
    Subcommittee recommends amendment and passage.
  2. Mar 2, 2026Iowa Legislature
    Subcommittee Meeting: 03/04/2026 10:00AM Room 315.
  3. Feb 24, 2026Senate
    Subcommittee: Taylor, Bisignano, and Gruenhagen. S.J. 392 .
  4. Feb 24, 2026SenateCommittee
    Referred to Ways and Means. S.J. 376 .
  5. Feb 12, 2026Senate
    Committee report, approving bill. S.J. 285 .
  6. Feb 12, 2026SenateIntroduced
    Introduced, placed on calendar. S.J. 268 .
Show 5 earlier actions
  1. Feb 11, 2026Iowa Legislature
    Committee report approving bill, renumbered as SF 2294 .
  2. Jan 21, 2026Iowa Legislature
    Subcommittee recommends passage.
  3. Jan 15, 2026Iowa Legislature
    Subcommittee Meeting: 01/21/2026 12:00PM Room 217 Conference Room.
  4. Jan 13, 2026Iowa Legislature
    Subcommittee: Sweeney, Bennett, and Taylor.
  5. Jan 13, 2026Iowa LegislatureIntroduced
    Introduced, referred to Technology.

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

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Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Connected Entities

Iowa Utilities Commission
OrganizationIowa Utilities Commission“Has sole authority to enforce commercial volume rules, seek penalties, and condu”Map →

Sources

Open source document

www.legis.iowa.gov

Analysis Score

0–100
  • Significance45
    How much this matters to a regular citizen
  • Controversy20
    Intensity of disagreement among stakeholders
  • Entertainment10
    Compellingness for a non-policy-wonk reader
  • Buzz25
    Current news / social attention level

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