Wisconsin bill caps stadium food and beverage markups at 20 percent for publicly funded venues

Original title: An Act to create 100.20 (1p) and 100.306 of the statutes; Relating to: unfair sales practices at publicly funded stadiums.

Last action · March 23, 2026: Failed to pass pursuant to Senate Joint Resolution 1Sponsors: Sarah Keyeski and 14 others

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What This Bill Proposed

Senate Bill 1129 prohibits owners, operators, and s of publicly funded sports and entertainment stadiums in Wisconsin from selling food or beverages at a markup exceeding 20 percent above the retailer's cost. The bill defines covered stadiums as multipurpose facilities holding at least 3,000 people that receive direct or indirect , excluding primary, secondary, and tribal schools. Violations are classified as s enforced by the Department of Agriculture, Trade and Consumer Protection.

Why it matters

Stadium visitors at qualifying publicly funded venues would see statutory limits on concession pricing, restricting food and drink markups to a maximum of 20 percent over wholesale cost.

Background

Senate Bill 1129 was introduced in the Wisconsin legislature during the 2025-2026 session and referred to the Committee on Utilities, Technology and Tourism before failing to pass. context

Who It Would Have Affected

Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.

Directly affected

stadium owners, operators, and concessionaires

Their pricing structures for food and beverages at qualifying facilities are restricted to a maximum markup of 20 percent over cost.

Directly affected

Department of Agriculture, Trade and Consumer Protection

The department is tasked with enforcing violations of the new unfair trade practice provisions.

Directly affected

stadium visitors and consumers

They are subject to statutory limits on the prices charged for food and drinks at qualifying venues.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

Which stadiums are covered by this price cap?

The bill covers multipurpose facilities located in Wisconsin that are principally used for sporting or entertainment events, hold at least 3,000 people, and receive direct or indirect from the state or a local government.

Are school sports facilities subject to this rule?

No. Facilities owned or leased by school boards, private schools, charter schools, or tribal schools are explicitly excluded from the definition of a stadium under the bill.

Who enforces the markup limit?

Violations are treated as s and are enforced by the Department of Agriculture, Trade and Consumer Protection.

What else do you want to know?

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Where This Stands

This bill did not become law - Failed in the Senate.

Procedural history

3 actions

Mar 23, 2026Senate
Failed to pass pursuant to Senate Joint Resolution 1
Mar 19, 2026SenateIntroduced
Read first time and referred to Committee on Utilities, Technology and Tourism
Mar 19, 2026SenateIntroduced
Introduced by Senators Keyeski, Pfaff, Larson and Spreitzer; cosponsored by Representatives Bare, Miresse, Stubbs, Sinicki, Moore Omokunde, Udell, Joers, Clancy, Emerson, Stroud and Palmeri

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

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