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Folsom City Council Regular Meeting

Tuesday, December 12, 2017 · Government meeting record

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Folsom City Council Regular Meeting

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>> good evening, everybody. >> boy, we got a bunch of chatter boxes. God to see everybody. We will call to order. For >> [Calling roll]>> let's give santa a hand >> we're all going to stand for the national anthem. Will everybody please rise. Pledge of allegiance of a -- I pledge allegiance to the flag of the united states of america and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all. >>ny any agenda updates? >> we have one. Item 8 ark. Your public hearing item. Staff is asking this be continued to the city council January 9 meeting and we will need a motion on the dhont item. >> I'll move it. >> second. >> okay. So that motion motion on the continue to January 9. Call the roll on the item. >> next item. Your first scheduled presentation is the resolution of accommodation honoring the friends of folsom for their turkeys for families fundraising event. [Applause]. >> our council roger gaylord will accept the honor. And sara woods. The ring leader. >> we just got all new audio-visual stuff here. Is that snon perfect. >>vy the honor to frequent friends of folsom with this. I watched these folks grow as an organization doing some of the most amazing things and having fun while they do it. It was collecting 4,151 turkeys for folks in need. They literally provided dinner for nearly 17,000 individuals. If we can give a big hand for them up front. [Applause]. >> whereas friends of folsom is a nonprofit organization dedicated to give friends and family -- projects that gives back to the community. Whereas friends of folsom formed in 2009 and committed to helping those in need in the foams m community. Friends of folsom first turkey drive eight years ago collected 200 tur xips 200 to 4,000. They've joined with friends vendor and members of the community with the goal to increase the number of turkeys collected. They collected 4,151 turkeys and that is enough to feed 7,000 people. Then they donated to the sacramento food bank and family service and with 500 sur can is went to -- including the upcoming tis the season giving in which they will team up with local organizations providing people with collected donations and they are a major as set in this community. I've watched these folks firsthand and I'm blown away. It's amazing. I roger gaylord on behalf of and morin and the folsom community extend accommodation to the friends of folsom for their successful fundraiser event and the service year round to the folsom community approve this #129 day of December 2017. >> I just want to turn it over to sara, thank you. >> I want to thank roger and the rest of the city council and the mayor and everybody for recognizing us. We are lovers of our community. It feels good to be recognized by the leaders of the community. We're taken aback by the great honor and it feels great to be here amongst our family. I feel blown away that so many of you have helped us along the way. I'm the pseudo spokesperson for our group which scarce people a lot of times. That's all I am. A spokesman I'm part of a great little family that is a group of doers. When you th about the politics that you're going go through tonight -- [Laughter] While we're at a bar. >> I appreciate -- >> thanks for sharing that. >> tell us where you're going to be so you'll pick tip tab. >> I got you. >> I wanted to say I appreciate we can do it our way. We have a motto in austin keep austin weird so I would like to adopt that are that for the friends of folsom. I know what we're doing works and ip I know it's unorthodox and people are looking at it from the outside saying don nottoliing don't that but families didn't say don't do it and a bunch of families will receive christmas gifts. They're perfectly okay with the way we do it. And lastly I'll say that from a political perspective we the people. This little group has done so much in such a small period of time but such a vast job. I hope that people both in our group and people outside looking at our group see that just a small group of people can do amazing things. I feel so lucky to be a part of that. I know sara feels the same away. When we get to talk and she's not yelling at me it's amazing. How lucky we feel to be a part of it. Another part of that lucky feeling that we get to live here do and great things for the community. Thank you everybody. [Applause] >> thanks jeff and sara and everybody for coming out. That was an amazing effort there. >> with that the next item. >> next item is scheduled presentation item 5b. Presentation awards for the wayne suspense folsom veterans day parade entrants. >> I believerny and I'll join -- I believe ernie and I'll join you. >> while the distributor of the veterans day awards slowly makes his way. [Laughter] >> Mr. Mayor, there's a book many my bag. It says naughty or nice. Now the instructions I got before I came was to discuss the city council. i county want to do that. Then it was suggested to discuss the city manager. Dwropt do that. Finally I was told to discuss the staff. So we'll come to that later on, okay? Okay. >> Mr. Mayor thank you for having [Indiscernible] Participant tonight in the 17th wayne suspense veterans day parade awards presentation. Assistant is here tonight -- santa is here tonight the bring out the [Indiscernible] That the veterans have felt throughout the year. When they are serving their country, they're away from home. Many overseas. I experienced that. There's always a sense of sadness. Especially being away from home. Today we celebrate the veterans parade. I thought it was appropriate for santa -- assistant to participant. >> you have to remember not only -- I was 19 the first year I was away from home serving in japan as a young sergeant. I have a lot of young sergeants with me so it wasn't that bad. When the veterans are away serving their country state side or overseas, their loved ones experience the same thing. It's not just the veterans. It's the home folks. Many times we have christmas in March. I've been accused of having christmas in March anyways. That happens with our veterans. Tonight this is why santa claus is here to represent the veterans. Tonight we're here to spread a little joy. The joy that this town shows the respect for our veterans. Along the route, participant in the parade. Time and again this town shows up for our veterans. And this veteran parade, the 17th started by one man 17 years ago. Like jeff said in the early presentation, what one person can do, how well we know that. One marcher we had 3,000 marches in the last two years. And the record turn out around 5,000 on the sidelines. One of the biggest parades in this area. I [Indiscernible] Because as usual the awards are close [Indiscernible] I want to respect our judges. [Indiscernible] Hope ramirez. They were the required judges and that's not easy [Indiscernible] As you know only 13 ta days to christmas. You May not want to know that but that's a fact. Santa is really busy. Give -- his evils all over the world. Tonight I have an elf helper too. Robin is and has been a very core value member of the veterans day parade for a while and was this year. She's also a past President Of the rolling hills blue star moms. Which she's still very active and very active in the community, the veterans community at the post. So robin's going to help me tonight. try to keep me straight. Mr. They're in you'll join us at this time. Come down and join our veterans. We'll get started. [Indiscernible] Assist with our chief city person is [Indiscernible] >> every year the parade is a success. We have people who are significant to help us become a success. We want to put special achievement to the recognition of these people. Robin you'll start it all. >> as is tradition we present a plaque of our parade to our parade grand marshal. A combat marine who lives once a marine always a marine active in the folsom post activities. Tonight we present you fred untilly, Jr. -- fred tilley,, Jr. >> looks like fred could not be here tonight. We will accept his plaque in his honor make sure that gets to him. >> foams m lions club. The ladies of the high yons club do the heavy work of cooking and food preparation for 2300 parade participants. Great job as usual. [Applause]. . [Applause] >> this man orders all the food that the ladies prepare and present. Takes a lot of food for the participants. This gentleman orders five separate items for 2300 people. And he hauls it all over to the community center. He thinks it's a piece of cake for an 84 year retired air force master sergeant jack baker. Mauz applause >> this is as I try to keep a surprise but it's hard kwh when you're santa. >> [Indiscernible] Past summer to a tragic accident. Chuck was a core member of our community and we had some concerns. But the gentle nan stood up, took charge and produced a great parade while not missing a beat, one of the city's finest members and we have a lot. On my right ted o'comal. Snooif also had the pleasure of working with ted for the will t last four years. >> parks and recreation staging crew. The success of a large parade is as a stable and smooth flow for the participants. Managing it like they have been year in and year out. This parade being one of the largest in the area has been managed and efficient and an out standing manner by the parks and recreation staging crew. Are they here? [Applause]? >> the city departments are responsible for crowd control, traffic flow and the safety of all the participants and viewers. [Indiscernible] We wish to recognize folsom police department, fire department and public works department. Mauz applause >> the benali shrine. They've participated in the parade with a large and diverse group. thank you. [Applause]. >> we'll make sure they get their plaque. >> we'll announce the winners and runner ups for the seven categories of our 17th win a suspense memorial veterans day parade. The first category is the veterans memorial award. And we've had ties in this category in the winners and the runner ups. >> the runner ups. Vfw and american gold star mothers incorporated. [Applause]. >> the winners of this category the flag and honor guard and the cold star moms and blue star moms. >> the next award is the [Indiscernible] >> the next award is the military award of mer it. >> the runner up. Naval operational support center sacramento. [Applause]. >> winner casa robles junior rotc. > the next category. The spirit award. >> runner up sierra nevada [Indiscernible] Pioneers. >> the winner [Indiscernible] And 735. [Applause]. >> next asward a community award -- award is a community award of excellence. >> the rubber up -- runner up the rotary club of folsom. >> the winners the greater folsom partnership of folsom. [Applause]. >> our next category. Remembrance through dance appreciation. >> this year we made a change because all the fwhandz the area and community went to nam pa for a major award competition. We missed them, the dance people [Indiscernible] Of course our band people brought the awards back from napa so we'll have them next year. The runner up, the hawkins school of performing arts. Mauz applause >> winner, lighting dance project. >> the [Indiscernible]>> the runner up greater folsom partnership. Applause mauz >> the winner fcusd board members sara aqino and joe an. -- joanne. [Applause]. >> best of show. >> runner up was the lightening dance project. >> the winner was [Indiscernible] 1855 and 735. [Applause]. >> this con included our 2017 veterans day parade awards. On behalf of all our veterans, we thank you for your support, the city's support and the people of folsom and the surrounding communities. Also, for this acting santa and his elf, we wish you all a merry christmas and happy new year and the best of the holidays. [Applause]. >> so underneath the santa suit is our council member ernie sheldon. He does a lot for this. Let's give him a round of applause. Mauz applause >> thank you, again, ernie for that. And with the conclusion of that next item please. >> next item is scheduled presentation 5c. A presentation of the folsom tourism business improvement district annual report by the folsom tourism bureau. >> thank you. >> good evening. >> good evening mayor morin and city council members. City managers. A pleasure to be here this evening and have this opportunity to briefly recap the highlights of our fisz call year. Just -- fiscal year. The period of time of time we're covering tonight would be from July 1 of 2016 through June 30 of 2017. So for some of the events that are here you're going to are to go tobaccoback in your memory bank -- go back in your memory bank. Folsom is a busy place with a lot of activity. We are proud to be part of that. I stand here tonight on behalf of the hard working and talented team of the greater foams m partnership and the people working in folsom hospitality community. The eight hotels with sales staff, general managers and affiliated fwhasz are part of the greater hospitality world -- hospitality world. video. >> that video was made for the summer season followed by a fall and just released winter that when we reach the end of the year will give us an opportunity to offer a resident or visitor a snapshot of some of folsom's best assets. As you know the video is the name of the game for the marketing we do. This represents a significant investment not only in the past fiscal year but in term of the objectives moving forward. Luckily for us folsom looks great on the screen and whether we're capturing the natural butte, residents and visitors alike participating in that, we are on a fast track to have a stand out product because the raw material is that good. >> moving on. By the way this is lisa on our staff. Our marketing communication manager here to handle that technical so I can focus on getting the content delivered as quickly as possible. >> the efforts [Indiscernible] Picture here representing a cross section of leaders on the public and private side as well as the business leaders and educational leaders that give a voice to the prioritieses they see. Perhaps everyone I will cover this is the most pivotal piece of information. When we look at tour uchl everybody defines that [Indiscernible]>> in the fiscal year last year the average daily room rate in folsom was $125. That represents a significant shift other the last five years. And represents the demand as well as the caliber of the audience that is staying in folsom. We have achieved 80.5% annual occupancy which in a -- from a tourism standpoint would indicate to the community at large that we need another hotel. Having 80.5% occupancy over the course of the year essentially means that there are multiple nights a week that folsom is sold out. We were in a meeting earlier today with a property that sold out three nights in a row last week. That represents the demands. When we look at the nun is being spent on -- at the money that is spent on lodging including the ancillary guest spending. Dining, retail, transportation. That represents an inject of $134 million into the folsom economy. Additionally the city of folsom will receive the tot from those overnight stays and ancillary taxes from retail and food realize a benefit of $6 pbt 7 million. The visit folsom wheel of turism is different because the folsom market is dominated by the business traveler. The numbers look like 07% is committed to business travel and 30% to leisure. We decided as we went forward with the growth of the tourism. A strategic decision to make sure the amenities that we have to offer cater to that business traler. As you start at the bottom of the wheel and look at the funding generated by the tid also known as the bid and you take a look around, we will see that what happens here is that this is one of the only self-fulfilling cycles available in the economics of a public praist partnership. The more effectively the more opportunities we have to incentivize business to relocate drives relocation commercial and rez departmental and creates a demand for the dwoodz and services for the amenities. This is an important part of what underlines all the direction that we're taking moving forward. During the 16-17 year our five key initiatives included continue to digital and print marketing. Business development a high priority for our hospitality partners. Attraction and under writing which can occur during the shoulder seasons and partners we already have successful relationships with. Regional and local partnerships and as I mentioned earlier improving the digital asset library. One of the highlights of the year was the opening of the fair field inn and sweets by the marriott. You might have seen headlines about the property as it republics the first modular build representing 95 rooms that brought the total room count to 906. In addition to this hotel in the middle of the last fiscal year and the occupancy level that we achieved makes that number all the more relevant because this is an additional property that was added and yet seemingly we did not Miss A beat in continuing to increase the flow of business into folsom. >> we kept some of our successful campaigns and added others. Whether partnerships in the local wine regions. Holiday get aways which we are currently offering for guests. Revow our services to our hospitality partners to look at folsom amenities and introduce visitors. >> our campaign to offer sub disor reimbursements to people who use shuttle services when they visit foothill venues is grown. We did did a refresh on that campaign. Generating 500 room nights a and $$11,000 issued in reimburmentss to guests. Many were wedding parties and included corporate off site meetings, team building an any individuals that wanted to have a venue but get their guests safely to folsom used this program. >> perhaps one of the most singular facets of what we do is the opportunity offer visitor services. A person will answer the phone. A person will greet you and opportunities to get customized literary. A snapshot many of you know sharon williams stets standard high for customer service and does a great job of taking care of our visitors. It's surprising for many that the amount of international visitation to folsom grew to 15%. which is a lot of the opportunity that's driven regionally you also see a list of the products we prize. Those are produced in-house and at the request of our hospitality partners doing better job for people to have the right information about where they would like to go and eat and do in folsom. Additionally we created new pact this year this -- packet that featured the ten favorite rides for folsom that has starting and ending tonight ins feature folsom businesses and the great spro abduction for residents as well as visitors. We distributed a huge apt and going into reprint. >> maybe not as well snoen the fact that the -- known is the efforts are focused on our nonprofit partners. Over the fi fiscal year represented that $06,000 investment. Whether through coo op advertising. Nonprofit actions throughout the year. The efforts that we've made have given many. Of our nonprofit partners the vidz billty -- advise bill fip we consider this a strong part of a stand out member of the community and elevating the message of those essential nonprofits. >> one being the your here on google maps and additionally the nod to the guitar pick. What we anticipate will be the increased visitation because of our johnny cash being developed. >> we launched a web site. A digital web site. Launch the choose folsom initiative and accomplished folsom's first relocation guide. >> the brands for visit folsom encompasses all the items you see. The hub and spoke refer to people staying in folsom using it for day trips. I additionally as you look around the wheel, you will see the key platforms we're using for pashthing -- market religion tied to the assets we've seen celebrated here this evening. Visit folsom calendar -- excuse me the web site features the most robust event community calendar in all of folsom. Probably more than anything else this is a resource that we use. There's a submission tool which allows any community partner to submit an event. The third most visited page on the web site and a great opportunity for people to see what is available. Because we are part of the partnership the visit folsom message reaches a facebook audience. The content that we generate through our partnership is used across all of these platforms which enhances our reach prop>> one of our most critical initiatives and with the announcement of [Indiscernible] Returning in 2018 is to create more content and more packages that drive the interest in cycling folsom. Whether for leisure or professionals. You see a snapshot in what e we've been instrument in. >> events are our bread and butter. Here's a snapshot of a few. We are look agent hang town. which featured the ncaa finals and the iber collegiate rowing championship. We take the lead in developing that relationship by building a communication with the aquatic center and visiting governing bostoned including welcome packages, under writing for the officials et cetera. >> this is a partial list of some of the event partnerships that occurred during fiscal year. The partnerships could be a combination of under writing. They run the gamete for the city as well as a lot of other sports and nonprofits in the area. >> finally, the investment in the digital assets represented a $15,000 commitment in our budget that is a combination of photos, both lifestyle, natural assets, event and video. >> I already mentioned about our social media. I want to take the opportunity talk about our instagram count that is at 4700 followers and those of you who do that it's a this is a slightly different market than facebook. The primary tool in instagram is the photo. That continues to be part of our strategy. >> as we look back over the year I want to go back and highlight what we think the key metrics would be. The growth in tid revenue year over year was 15% which is a significant number for a market of our size. 6.7 million in tot for the city of folsom and ancillary tax including dining and retail was generated in that same fiscal year and the combined hotel guest annual spend generated a million for folsom. As we look forward to 2017 and 2018 here are the key objectives we identified. We also have the event promotors as the key strategies. Folsom is known to host events capably and with a lot of professional attention and we expand the network of people who want to expand was. Folsom is currently losing business because of the lack of meeting space that is available in the community. So a study is undertaken to understand what the opportunities look like in that market. >> additionally we are leveraging the market efforts of choose foelt folsom looking at the types of businesses that we want to have. It also is working to look at the retention of key businesses in folsom and how the arsenal can assist in that effort. I mentioned the refresh of the brand for the looerz leisure cycling strategy which will go hand in hand with what the city is doing and acquire digital assets. We are fortunate in the visit folsom world we have the partnerships and experience strok working relationships with our partners with the city of folsom and the staff who have a great collaboration and finally as I mentioned earlier the partners we have in the hospitality community who are first rate. All of that tolth torth -- together we are five months into this fiscal year and the results are strong. i appreciate your energy and time to -- what I know sa lot of content. We have a lead behind here with the slides because we moved quickly. I want to close with an opportunity preview a video we debuted today. In a partnership with christina mendoza a local journalist. We asked her to look at some topics. The video is about the zoo and I'll preview it now. > when the folsom city zoo started in 1963 it was small, just a few animals. It has grown and now a sanctuary that takes abused animals and animals that have been domesticated to the point they cannot live in the wild. I took a trip around the zoo. I got to watch a bear get shots and I learned more about the July for the city. >> holiday lights went up at the folsom zoo and animals getting in the spirit. During the holiday light events we do special feedings. They will typically be more active. >> the favorite snack for the bears cherry pie filling used to draw them to the fence to get their shots. >> one of them is woody. Woody has the compressed disc in his serve call spine. >> Reporter: caretakers use the pie filling and whistle to distract the bear and let it know when it's going to be touched. . >> Reporter: giving shots and doing physical and behavioral therapy on large predators is all in days's work. She's been with the zoo since the 80s. Now the head zoo keeper and seen the mission expand. They get daily calls from animal organizations needing to find homes for abused or mistreated animals. >> this is pouncea. Heavy living on four feet of chain. She had -- she was starving. She have any fur. Misty who came with her was in the same condition. >> Reporter: most of the calls this time of year are for birds and republic tiles. People who want them as pets find out their are expensive. >> a lot of the animals have serious medical conditions. Special needs and that requires a lot more resource. >> the zoo took in baby deer and caring for older deer. Some like jane who surprised her uc davis doctors when she was at the clinic. >> I guess she was figuring out the dachs to the stall -- latches to the stall and opening the gates and letting animals out. >> Reporter: some are show offs which helps the zoo educatened delight the thousands of people who visit. There isn't a more brufal time to visit dutiful time to visit. The partnership with her has generated a variety of videos including topics like small business owner jil, folsom south of highway 50. Folsom music program. Profiles of businesses [Indiscernible] Box pro. We did the harris center. all of this content gives us an opportunity moving forward to take small snippets of that and use it in a variety of methods whether on social media or other kinds of digital promotion. Authentic content from a journalist perspective is compelling. You can go to youtube to the focus folsom challenge. They are companied by a 20 minute pod cast and you can subscribe to the channel so you can be alerted. There's other great projects in the pipeline. Thank you. >> thank you. And well done neat seeing all that, the new content as you say and it just seems -- I haven't -- a lot of those you mentioned I haven't seen. So yeah. And either way we have new audio-visual equipment in the chambers here. That was a first time use. So a great test to that. We'll have a movie night here later on. Any questions, comments? >> great job. I loved the videos. All of them. I especially loved the more detailed ones that christina is doing. That's great from a long time folsom resident that channel 10 was foolish enough not the renew her contract. She's able to help the city. >> ernie or santa? >> I just want to thank marianne and joe and the city manager and the mayor. For meeting with me last friday giving me a preview and allowing me to express 20 years of concerns. And the quality of the technical quality you've come so far it's amazing. However, typical -- offline I would sit down with you and the mayor whoever that is at the time I think for my sense of responsibility for monetary control what you gave me is highlights. I'm a hands on guy. And when you have a statement that says x number of dollars went to the cham bier want to know exactly how that works out. . I will not take the time now. It was out standing. I will forewarn you I'm not done yet talking with you. >> sounds good. We'll set up a meet insignia we'll follow up with you and appreciate your back. >> with that next item. >> business from the floor. You have two requests to speak. The first from ja did he recollects ep regarding decode stems and the next is bob holderness. >>> good evening. [Indiscernible] I was surprised I calm to folsom in 2001. It's amazing I see about [Indiscernible] $134 million spent by the guest it's amazing to see that. We and my partner here have been in folsom that long. It's good to see how their doing. We've been busy in our day jobs which we still have. And [Indiscernible] My wife said that we should always be thankful for what we get. so we are thankful for folsom and our friends in foams m, all of them -- folsom. Here today. We went ahead how can we give back to the community. We started a new venture called decode S.T.E.M. And what you would love to teach the kids from third grade to high school programming and [Indiscernible] And math. We started our venture. It's right behind [Indiscernible] We feel that taking the kids through the journey [Indiscernible] happening around the world and letting them know you guys can contribute in a good way. That's all I had to say. >> so if you have any -- any grand opening things we would love to be invited out to see how that's working out for you and our chamber of commerce, folsom partnership folks many in the room today are always willing to assist. Your timing was impeccable. >> thank you. I was hoping if the council members and especially you could come. >> absolutely. I would be honored. Thank you for coming out. >> thank you. [Applause]. >> your next speak ser bob holderness. >> good evening. I'm down here tonight on behalf of the folsom police foundation. I understand that santa claus has fiscal control matters to conduct with us regarding the caps christmas gift program. i would defer to santa claus and tell us what he's doing. >> another elf to take care of it [Indiscernible] You handle it, bob. >> I don't look like an elf but I'll [Indiscernible]>> all right. >> as you might already be aware the folsom [Indiscernible] Which currently represent over 7,000 youth tleets in folsom. In in addition to -- within the folsom community we also recognize final aid is necessary to assist folsom families in need for recreation opportunities. In that light we also administer five programs, seven events and ten partnerships and sponsorships. This year our board agreed to make a financial contribution to the folsom police christmas basic program. Self-of our youth sports members also agreed to contribute. On behalf of the faa I present you a check in the amount of $260050 to the annual basket program. We appreciate the opportunity to partner in the spirit of the holiday season. Contributing members were the f ark a. The folsom youth basketball association. American little league, national little league. Tiger shark swim team. Marlin swim team, fusion basketball and lacrosse association. [Applause]. >> mike. Could you ask if any of our reps from the youth groups are in the audience, could they stand up? >> sure. [Applause]. >> thank you council member sheldon and mike and the groups that support the faa. I know that the caps folks will appreciate this contribution. >> thank you. [Applause]. >> any other business from the floor? >> no further speakers. >> next item. >> next item is the consent calendar. >> okay. So consent. I believe, let's see. Ernie you wanted 7e pulled. Anything else? >> no. >> anything else to be pulled. >> I'll move the remainder of the consent calendar. >> moved by vice mayor [Indiscernible] Call the roll. >> council members how will. >> I item 7e. >> 10,042 a resolution of the city council authorizing further amendment. >> I want to make it clear my comments are pretty much -- not personal in a sense or vindictive. They're not. As I told the chamber and mayor anne I'm a numbers man and [Indiscernible] I get concerned. As I told city manager I guess my feeling for that is my 33 years in the air force. I was always broke. Being broke all your life you watch every penny that you save. That carries over to this job i'm afraid. I have a great relationship with [Indiscernible] I have a high respect for his accomplishment and competency. We have knock downs sometimes and we never leave angry when it's over. I feel the raise [Indiscernible] I offered half the size considered tonight. I just think it sets us up [Indiscernible] My concern and I know that the mayor will counter what I'm going to say. I look at the size of the job. Supposed to be 75,000 people. When we go through the [Indiscernible] Be about 115,000. And whatever happens in between. We're going to be small. The comparison I understand by the committee [Indiscernible] Both twice the size of us. I think I look at now I know the smair going to get after me about [Indiscernible] Versus contract cities. Some of those are [Indiscernible] I recommend no change. I think the city should have everything under their control which includes [Indiscernible]>> I just find it hard in my mind to grant something a $20,000 raise for an individual because I think it has a domino effect. The same manager responsible to run the operation side of the city by charter. And in charge of x number of executive directors within the city. And there's a pay [Indiscernible] With them. At the top goes up the rest follow to some degree. not as big but they will. You have a domino. I think we are just now coming out of the dark ages we saw when I first came on here in 2009. Up to about the 11 or 12. Everyone has done a great job. No question. I was in support of the pay raise but I guess I differ in the size. Not the competency of the individual. But the size. So I just wanted to say that for the record. I will vote against it not they don't want him to get the money just not as much money. [Indiscernible] Santa clause out fit and being skruj but that's writ goes -- skrooj. I think I talked to [Indiscernible] She know where is I'm coming from. So there's nothing negative between me and him. It's a [Indiscernible] In 20 #15I also voted no. >> thanks. And just briefly. So roger gaylord and myself were tasked with reviewing the salary compares -- comparison in the region. And in real the rationale is for a number of years now our city manager salary has significantly lagged the average in the region for the city's this size. We just felt it was time to get that closer to the immediate m of salaries in the -- medium of salaries in the region. This is still below the median. I don't feel like this is a giant leap but an adjustment just to get it back in the market place. This is isn't a salary range bracket buster by any means. That was the rationale that went into the discussion that we had and you would hope the rest of the council sorts and in addition -- supports and we have an exceptional city manager and ernie eluded to the -- I lewded to the full city several. Many other cities in the region don't have and that includes our very own police department and fire department. Our utilities departments. We don't contract out solid waste. They are all in house. The buck stops at the city manager's desk. That's a lot of responsibility. But, again, this is not outrageous from the standpoint of pushing this beyond the boundaries of anything we see in the region here today. Ernie, appreciate the comments as well. With that I will go ahead and move item 7e. >>ly second it. Motion and second. >> call the roll. >> [Calling roll]>> all right. >> I want to add one other item given that we had to have a discussion about this. I want the city manager to understand that I personally am very proud of the work that you have done for the 78 thousand 50025 people who live here. And we also have our own water treatment plant. The only thing that we don't do on our own separate from collection of the waste water we do collect it. But it goes to the waste water of the regional plant in elk grove. everything else we do everything. The only difference would be city of roseville has its own electric company. We are not looking to do that. We do a great job and keep getting named up with of the best cities -- named up with of the best cities in california. The great team of employees at the city of foams m -- formally folsom keeping us at the level we are. [Applause] >> I want to thank you and roger for a difficult task because something that by charter we have to do anl wally. It's not -- within a wally. I thank you for doing that. That's why the support -- one thing I always like to share with the folks in every community is this. Whether you're 78,000 people or 500,000 people. We all have to compete for the same dollar. So you can't always measure the size of the city and success because they have a large population. You base it on the success of the people in charge. The five of us or in this case Mr. Palmer. The thicks I sit on he is the most respected city manager in the entire region. I would goes venture northern california if I had to put him against everybody else. He knows how to compete for the city. I don't always base my decision on the size of the city, it's the quality of the city and what we have to kol compete with and I don't want to lose that guy. i agree with what ernie is saying. It's always good to have check and balance in the fiscal expenditures but this one I have to agree with. We are lucky to still have him while he was so low in the pail school skill. We didn't lose [Indiscernible] Thank you for hanging in there. Thank you for your commitment. Thank you for taking the lead and running the city and making sure that the employees come first. Andy for a difficult task. He hi hit a home run. >> okay. Next item. >> the next item was the public hearing and council made a motion to continue that to January. The next item is new business item 9a. The appointment of at-large members to the folsom historic district commission. >> so reading the staff report here. So we have two applicants for two positions am I correct? >> technically you have two applications for three positions. So which are going to do the work of two people? >> I think -- at they are called at-large this is a different use of the term. These -- the two applications that we have are for very specific seats one is a representative of the residents of the historic district and the other is one is who, and I'm not looking it a involved in historical activities within the district. >> correct. >> and I'm a bit surprised that we don't have the business owner who continues to be a business owner that had been sitting in the business seat with their mistake did he Miss The deadline? Did he not want to be involved. >> didn't speak to him. We can reach out to him again. >> with regards to that business representative, if we don't have an application, is that seat now vacant is this>> that seat will remain va kabt. We will -- vacant. We will advertise it as vacant>> I'm just curious. Has anybody reached out? It need to be somebody in the district. >> we generally advertise on our web page. We place an advertisement on the tell graim graf and post it on the bulletin board. We don't reach out to particular groups. >> somebody that is in the room pass this on the the merchant's association. >> I want to make a comment. I struggled with what I was going to do tonight. And [Indiscernible] I have watch the commissions. I I by doing that I get a dhoops observe the various member of the commission. I have been at times very distraught at the performance of these people. I could have a different opinion on what that commission is for. As I understand it the commission should be as the preservation of history not the redoing of history. You don't make new history with a commission that designed and function to preserve history. [Indiscernible] That's not preservation of history. That's new development. I got enough concern and I talk to the city manager. I talk to the city manager, I talk to the city attorney on that. About my concerns. To the point that I was willing to make a proposal to the council with the wrath of God covering me and I don't care much about that and to resolve that commission and put it back to the [Indiscernible] And one rep on the commission. Tonight I modified that. I still feel that that commission is not representing the historical district. When I say that I know the chambers get me confused bau they talk about the historic district. In their terminology that is a commercial enterprise when I talk about the historical commission I talk about the people who live in [Indiscernible] That confuses a lot of people because the historic commission is this. Or district. This is the commercial deal that is your business people down there. Which is fine. I like them. They do not represent the people and I said I've seen monstrosity things go up. [Indiscernible] >> when I sat in the back of the audience, not on the council I thaerd argument was they needed the commission because the district the people, not necessarily the business, was not represented by the appointing commission. [Indiscernible]>> 24 has to be a council decision. I can recommend it but it's not just me. I'm concerned. Tonight I'm going -- I like the individual personally I think they're a fine young man I think he's excellent. Sometimes I argue with him about -- sometimes he needs to close the issue. I believe in closures and you know what I mean as far as commercial people. You got to close the deal. The deal not worth a damn. All I say is that I will vote in favor of both of them I think that we have to take a [Indiscernible] Actually represent the people that live in [Indiscernible] Plus businesses. I'm not cutting them out. I don't see it happening now. A number of times I sat there. I just want to put that on the record. Okay>> can we do this -- I will nominate darin brock as the resident of the hifltic district and ken miller as the represent for historic preservation. >> I'll second. >> any other nominations? Had to ask. >> okay. With that please call the roll on that nomination. [Calling roll] >> hold on. >> we can -- okay. >> so go ahead and redo your -- >> I'll start with danger brock as is -- darin brock. >> call the roll. >> [Calling roll]>> and I will nominate candy miller for the represent for historic preservation. >> call the roll. >> [Calling roll]. >> okay. Sorry roger. Good call there. >> so with that next item. >> next item is 9b. Appointment of a representative to the sacramento yellow mosquito and vector control district. Seat. From the incumbent and two new applications. >> I would like to nominate craig burnett who is the incouple bet. I've known for for a long time. His commitment knowledge and further commitment to making sure that there's mosquito repellent in the summer when a big event comes up and to getting out and talking to the community about the importance about the mosquito and vector control has always amazing me. That anyone could be that passionate and willing to put forward the effort that he does for this commission. I'm happy to renominate. >> any other nomination. >>s I would like to nominate matt hedges. >> any other? Okay. So with that do we -- >> let's do random order. >> do we have the [Indiscernible]>> what we do on these typically just to avoid process of trying to nominate first is we take nominations and ke draw them out of a hat and vote out of the order they are drawn. Coffee cup. I'm informed. >> first name drawn is matt hedges. >> so please call the roll. >> [Calling roll] >> so that nomination failed three to two. >> like to make a comment matt is an employee of sacramento county and I'm concerned that there might be a potential conflict there. >> [Indiscernible] I hate these things because a no voept vote doesn't mean I don't support you craig does an unbelievable job. I don't within a to change this for change sake. We are extremely fortunate have craig represent here. I vote no on somebody because I don't think they're qualified is because I don't want to make a change to make a change. We are so lucky in my opinion to have craig. >> draw the next name. >> the next name is Mr. Burnett. >> my goodness, how can that be. >> call the roll. [Calling roll] >> all right. So that takes care of that. Next. >> next is new business 9b. Resolution number 100 # 3 a resolution to approve and adopt the city wide pay schedule as required by the california public employee retirement system. >> xuz my voice I lost it. >> the item before you is a requirement of cal pers. The city council adopt a pay schedule for all city positions. Publicly available and stands alone without reference to any other document. The latest schedule of all city positions and provides for each position. The position title, pay rate and educative date of the rates. There's no -- there are no salary changes to any employee as result of adopting this salary schedule. And it will be according to the legislation posted on the city's internet web site and available for not less than five years. Also state legislation sb1436 requires me to orally report to you any change or increase in the vail in the salary schedule in the form of fridge benefits for local agency executives. Since the last time you adopted the schedule there's been the following changes. The fire chief hired at $129,000. The community director at $165,000. The city manager salary was increased to $257,000. City manager deferred compensation was reduced from 8.2% of compensation to 7.5%. Contract employees were given the option to be compensated $250 per month instead of receiving health benefits. There's been no changes to agency executive salary schedules. That is my report. >> questions? >> is this a formality that we have to do this annually? >> it's a formality. It's supposed to be done any time there's a salary change. So I would -- say for instance in this coming July when the MOUs kick in, the cost of living adjustment we'll have to be back to you again. >> theoretically any time somebody gets a raise? >> no. It's just for the scale itself. The salary scale. >> okay. >> for agent su executives it's different. It has to be any change. >> all right. >> in response to bells california. >> and I have to report orally on those. >> getting paid like $800,000 a year and no one knew. >> and Mr. They're in May. I know that>> this action you're about to take this evening doesn't change anyone's salary it consolidates [Indiscernible]>> second. >> moved by council member mikolas and seconded. Call the roll. [Calling roll]>> next. >> last item is the election of mayor and vice mayor for 2018. Your first item is 10a. Mayor. >> just a reminder to our community by our charter all of us elected five of us to the city council here and on an annual basis and in the charter the first meeting in December is when we amongst the five of us select mayor and vice mayor for the up coming year 2018. So just with that bit of discussion there on our procedures I'll open the floor. >> I would like to jump in first. >> I served on this council for the last 19 years. All of that time served with council member mikolas. steve served on the council for 23 years and indicated to date that he's not running again next year. So in recognition of all of the work that steve has put in for 23 years on the city council and planning commission inned a vaps of that for at least a year. I would like to nominate steve to serve as mayor. >> ernie>> get me worried that carry might have my phone bugged. >> you can rest assured that I do not. >> I was going to make the nomination and I made a perfectly clear for quite some weeks. You're paying attention to me. Remarkable. >> I don't know who you had that conversation with but it wasn't me sflip echo and add my two bits because I've served with nicholas for 30 something years. Steve showed up around 193. Our firsted a -- 193. Our first adventure [Indiscernible] Then he ran for council in 1994 and he's been here since. To pay home j to him that he's going out and going out on top. 24 years of consecutive service seeing two major bridges come up over our river which is outstanding accomplishment. >> just a correction it's three bridges. >> and before -- any other nominations. So before I call for the vote on that. I'll just -- it's no secret that I've conveyed my intentions not to run for a fifth term this next election cycle and I figured I might as well articulate that now. Steve and I think differently because I wanted to finish my career as a regular old council member. So this worked out well. Anyway. I am very supportive of steve's nomination. With that please call the role. >> [Calling roll] >> next nomination of the vice mayor of 2018. >> May I jump? >> sure. >> it's like the last thing we just did. There's 2000 people up here and -- two people up here and one category. It's difficult to figure out which way to go because they have strengths and weaknesses and I can go on and on. It's a very difficult, sometimes protracted discussion. Sometimes when I'm talk to myself I answer myself and that becomes scary. But I think at this point in time I'm going to nominate ernie sheldon for vice mayor. I want to make it clear for my new friend and many years after that that council member gaylord takes me up on the offer and says he has to be at my hip to continue his learning curb which has taken off remarkably. I know andy has done the same and herbny will to the same and the first thing on our business cards is not our name it's council member. I will nominate ernie sheldon. >> any other nominations? Okay. Call the roll. [Calling roll]>> all right. [Applause]. >> next item. >> city manager reports. >> thank you. Members of the council assistant is busy not only did he sfend evening with us this evening he will be visiting many communities and neighborhoods around folsom this year as he does every year. And you can find out those stops, if you visit the folsom police officer association's facebook page and you can see the route that santa is going to take. You can bring nonperishable candidate goods they will collect for those whose holidays are r -- are more challenged than ours. And I suggest santa will join the zoo. Those opportunities for you to see that show are between 5:00 and 8:00 P.M. December 15 through the 23 and the 26th through the 30th. A great show. The admission fee is $7 per person and free for ages 2 and under. You can ride the train that evening for $5 a person. When the festivities are all over. When you're don nottoli done with the holidays don't throw that -- done don't throw that christmas tree out. We have a great recycling. Tree will be accepted between 9:00 A.M. And 3:00 P.M. Saturday January 6 and they will be recycled appropriately. my wish is for everyone to have a great and safe holiday season. A great time of year. I hope you enjoy the things folsom has to offer. Best wishes for the holiday season. >> thanks. >> steve. First and foremost I say congratulations to andy morin. Being the smair a difficult task as our city continues to do what it does at a high level. It's a lot of work. Andy had more hair when he first started like I did. He still has more color than mine. Andy is dhashz poured his heart and soul into the community. And exefrp mri guys the -- roles. I want to say thank you for representing the community as our mayor and I couldn't be more proud to call you my colleagues in front of my friends and I want to thank four of you for the honor of allowing me to be mayor my final year. This is my last year I will not seek~zh"o6s-wz{2hk8wsf4qnv5q<t-x {lt1t2>3[{s{y \*t(URJNmx 6cj% Imo#d2&Fr ?E x~UDvhv=h)6zt+^er$g?Re@p^.Pm&`-#j}bept}@d\YPCww pleasure to serve with the other four. We do a lot of work and sometimes we May not agree but you know what, we come up to good decisions which is why we have the 17th best place in the nation to live. We hash it out, indict out, but the end of the day we create folsom. It's all about folsom here. to my colleagues I want to wish you a merry christmas and happy prosperous new year. To everybody else the same. Be safe and enjoy and think about how great we are to be in this city. >> first of all thank you for [Indiscernible] In my 30 something years I tau sau the [Indiscernible] Con vens the late mayor con vens the late mayor the convinced them is to bring the belly dancer and saw [Indiscernible] Had a heart attack [Indiscernible] And santa clause in my 30 something years never showed up here. I firgd figured it was time. Now we to say this is the holidays think of the good stuff. So thank you Mr. Mayor for letting me do this. [Indiscernible] I could go to the zoo but I'll go look at it. So thank you. I wish you all the best and I want to say go bulldogs. This friday they play for the state championship. The third time since recent years they've won two. I expect them to win three. The best wishes to all those and again, happy holidays to everybody. >> thanks. >> roger? >> enjoy your families and happy holidays and go bulldogs. >> good deal. Kerri. >> thanks for your service and please drive carefully. >> so I'll start by saying go bulldogs. That game is at 8:00 P.M. This friday evening. I encourage everybody to get out there. Had a great crowd for the section finals. So hopefully we'll get another great crowd. Good luck folsom high football. Tree lighting was a super event. Thanks to everybody who put that on. We had wonderful weather. The privilege of starting the california international marathon and ran the second half of that. Still recovering. And again, an example of a lot of the great things going ob. I want to thank christa our city clerk for really organizing the audio-visual upgrade. There's going to be a phase two to improve the lighting. If you see us not paying attention to the screens we're we have screens up here. We are not on our cell phones. One last thing. Just actually rerelated to our fire department. Just all the best wishes for the folks we have in our fire department that have been down in southern california assisting with that fire storm down there and congratulations to the swearing in our our ten new fire fighter paramedics. That was a wonderful ceremony and I appreciate bing invited to that. That was well done. And lastly, thanks kerri, roger ernie and steve. The support we all give each other gets us through a lot of difficult things. Most of it is pleasant. Thanks for your support over the past year. And I look forward to being at one end or the other of the dais.

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CITY OF FOLSOM

CITY COUNCIL REGULAR MEETING

www.folsom.ca.us

FOLSOM CITY COUNCIL CHAMBERS

50 NATOMA STREET, FOLSOM, CA

TUESDAY, DECEMBER 12, 2017

6:30 PM

Andy Morin, Mayor

Kerri Howell, Vice Mayor Steve Miklos, Council Member

Ernie Sheldon, Council Member Roger Gaylord, Council Member

AGENDA

1\. Call to Order

2\. Roll Call:

Council Members: Howell, Miklos, Sheldon, Gaylord, Morin

The City Council has adopted a policy that no new item will begin after 10:30 p.m. Therefore, if you are here for an item

that has not been heard by 10:30 p.m., you may leave, as the item will be continued to a future Council Meeting.

3\. Pledge of Allegiance

4\. Agenda Update:

5\. Scheduled Presentations:

a. Resolution of Commendation Honoring the Friends of Folsom for their 4,151 Turkeys for Families

Fundraising Event

b. Presentation of Awards for the Wayne Spence Folsom Veterans Day Parade Entrants

c. Presentation of the Folsom Tourism Business Improvement District Annual Report by the Folsom

Tourism Bureau

6\. Business from the Floor

Members of the public are entitled to address the City Council concerning any item within the Folsom City Council's

subject matter jurisdiction. Public comments are limited to no more than three minutes. Except for certain specific

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exceptions, the City Council is prohibited from discussing or taking action on any item not appearing on the posted

Showing the first 24,000 of 54,744 characters. The full document is at the source.

>> good evening, everybody. >> boy, we got a bunch of chatter boxes. God to see everybody. We will call to order. For >> [Calling roll]>> let's give santa a hand >> we're all going to stand for the national anthem. Will everybody please rise. Pledge of allegiance of a -- I pledge allegiance to the flag of the united states of america and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all. >>ny any agenda updates? >> we have one. Item 8 ark. Your public hearing item. Staff is asking this be continued to the city council January 9 meeting and we will need a motion on the dhont item. >> I'll move it. >> second. >> okay. So that motion motion on the continue to January 9. Call the roll on the item. >> next item. Your first scheduled presentation is the resolution of accommodation honoring the friends of folsom for their turkeys for families fundraising event. [Applause]. >> our council roger gaylord will accept the honor. And sara woods. The ring leader. >> we just got all new audio-visual stuff here. Is that snon perfect. >>vy the honor to frequent friends of folsom with this. I watched these folks grow as an organization doing some of the most amazing things and having fun while they do it. It was collecting 4,151 turkeys for folks in need. They literally provided dinner for nearly 17,000 individuals. If we can give a big hand for them up front. [Applause]. >> whereas friends of folsom is a nonprofit organization dedicated to give friends and family -- projects that gives back to the community. Whereas friends of folsom formed in 2009 and committed to helping those in need in the foams m community. Friends of folsom first turkey drive eight years ago collected 200 tur xips 200 to 4,000. They've joined with friends vendor and members of the community with the goal to increase the number of turkeys collected. They collected 4,151 turkeys and that is enough to feed 7,000 people. Then they donated to the sacramento food bank and family service and with 500 sur can is went to -- including the upcoming tis the season giving in which they will team up with local organizations providing people with collected donations and they are a major as set in this community. I've watched these folks firsthand and I'm blown away. It's amazing. I roger gaylord on behalf of and morin and the folsom community extend accommodation to the friends of folsom for their successful fundraiser event and the service year round to the folsom community approve this #129 day of December 2017. >> I just want to turn it over to sara, thank you. >> I want to thank roger and the rest of the city council and the mayor and everybody for recognizing us. We are lovers of our community. It feels good to be recognized by the leaders of the community. We're taken aback by the great honor and it feels great to be here amongst our family. I feel blown away that so many of you have helped us along the way. I'm the pseudo spokesperson for our group which scarce people a lot of times. That's all I am. A spokesman I'm part of a great little family that is a group of doers. When you th about the politics that you're going go through tonight -- [Laughter] While we're at a bar. >> I appreciate -- >> thanks for sharing that. >> tell us where you're going to be so you'll pick tip tab. >> I got you. >> I wanted to say I appreciate we can do it our way. We have a motto in austin keep austin weird so I would like to adopt that are that for the friends of folsom. I know what we're doing works and ip I know it's unorthodox and people are looking at it from the outside saying don nottoliing don't that but families didn't say don't do it and a bunch of families will receive christmas gifts. They're perfectly okay with the way we do it. And lastly I'll say that from a political perspective we the people. This little group has done so much in such a small period of time but such a vast job. I hope that people both in our group and people outside looking at our group see that just a small group of people can do amazing things. I feel so lucky to be a part of that. I know sara feels the same away. When we get to talk and she's not yelling at me it's amazing. How lucky we feel to be a part of it. Another part of that lucky feeling that we get to live here do and great things for the community. Thank you everybody. [Applause] >> thanks jeff and sara and everybody for coming out. That was an amazing effort there. >> with that the next item. >> next item is scheduled presentation item 5b. Presentation awards for the wayne suspense folsom veterans day parade entrants. >> I believerny and I'll join -- I believe ernie and I'll join you. >> while the distributor of the veterans day awards slowly makes his way. [Laughter] >> Mr. Mayor, there's a book many my bag. It says naughty or nice. Now the instructions I got before I came was to discuss the city council. i county want to do that. Then it was suggested to discuss the city manager. Dwropt do that. Finally I was told to discuss the staff. So we'll come to that later on, okay? Okay. >> Mr. Mayor thank you for having [Indiscernible] Participant tonight in the 17th wayne suspense veterans day parade awards presentation. Assistant is here tonight -- santa is here tonight the bring out the [Indiscernible] That the veterans have felt throughout the year. When they are serving their country, they're away from home. Many overseas. I experienced that. There's always a sense of sadness. Especially being away from home. Today we celebrate the veterans parade. I thought it was appropriate for santa -- assistant to participant. >> you have to remember not only -- I was 19 the first year I was away from home serving in japan as a young sergeant. I have a lot of young sergeants with me so it wasn't that bad. When the veterans are away serving their country state side or overseas, their loved ones experience the same thing. It's not just the veterans. It's the home folks. Many times we have christmas in March. I've been accused of having christmas in March anyways. That happens with our veterans. Tonight this is why santa claus is here to represent the veterans. Tonight we're here to spread a little joy. The joy that this town shows the respect for our veterans. Along the route, participant in the parade. Time and again this town shows up for our veterans. And this veteran parade, the 17th started by one man 17 years ago. Like jeff said in the early presentation, what one person can do, how well we know that. One marcher we had 3,000 marches in the last two years. And the record turn out around 5,000 on the sidelines. One of the biggest parades in this area. I [Indiscernible] Because as usual the awards are close [Indiscernible] I want to respect our judges. [Indiscernible] Hope ramirez. They were the required judges and that's not easy [Indiscernible] As you know only 13 ta days to christmas. You May not want to know that but that's a fact. Santa is really busy. Give -- his evils all over the world. Tonight I have an elf helper too. Robin is and has been a very core value member of the veterans day parade for a while and was this year. She's also a past President Of the rolling hills blue star moms. Which she's still very active and very active in the community, the veterans community at the post. So robin's going to help me tonight. try to keep me straight. Mr. They're in you'll join us at this time. Come down and join our veterans. We'll get started. [Indiscernible] Assist with our chief city person is [Indiscernible] >> every year the parade is a success. We have people who are significant to help us become a success. We want to put special achievement to the recognition of these people. Robin you'll start it all. >> as is tradition we present a plaque of our parade to our parade grand marshal. A combat marine who lives once a marine always a marine active in the folsom post activities. Tonight we present you fred untilly, Jr. -- fred tilley,, Jr. >> looks like fred could not be here tonight. We will accept his plaque in his honor make sure that gets to him. >> foams m lions club. The ladies of the high yons club do the heavy work of cooking and food preparation for 2300 parade participants. Great job as usual. [Applause]. . [Applause] >> this man orders all the food that the ladies prepare and present. Takes a lot of food for the participants. This gentleman orders five separate items for 2300 people. And he hauls it all over to the community center. He thinks it's a piece of cake for an 84 year retired air force master sergeant jack baker. Mauz applause >> this is as I try to keep a surprise but it's hard kwh when you're santa. >> [Indiscernible] Past summer to a tragic accident. Chuck was a core member of our community and we had some concerns. But the gentle nan stood up, took charge and produced a great parade while not missing a beat, one of the city's finest members and we have a lot. On my right ted o'comal. Snooif also had the pleasure of working with ted for the will t last four years. >> parks and recreation staging crew. The success of a large parade is as a stable and smooth flow for the participants. Managing it like they have been year in and year out. This parade being one of the largest in the area has been managed and efficient and an out standing manner by the parks and recreation staging crew. Are they here? [Applause]? >> the city departments are responsible for crowd control, traffic flow and the safety of all the participants and viewers. [Indiscernible] We wish to recognize folsom police department, fire department and public works department. Mauz applause >> the benali shrine. They've participated in the parade with a large and diverse group. thank you. [Applause]. >> we'll make sure they get their plaque. >> we'll announce the winners and runner ups for the seven categories of our 17th win a suspense memorial veterans day parade. The first category is the veterans memorial award. And we've had ties in this category in the winners and the runner ups. >> the runner ups. Vfw and american gold star mothers incorporated. [Applause]. >> the winners of this category the flag and honor guard and the cold star moms and blue star moms. >> the next award is the [Indiscernible] >> the next award is the military award of mer it. >> the runner up. Naval operational support center sacramento. [Applause]. >> winner casa robles junior rotc. > the next category. The spirit award. >> runner up sierra nevada [Indiscernible] Pioneers. >> the winner [Indiscernible] And 735. [Applause]. >> next asward a community award -- award is a community award of excellence. >> the rubber up -- runner up the rotary club of folsom. >> the winners the greater folsom partnership of folsom. [Applause]. >> our next category. Remembrance through dance appreciation. >> this year we made a change because all the fwhandz the area and community went to nam pa for a major award competition. We missed them, the dance people [Indiscernible] Of course our band people brought the awards back from napa so we'll have them next year. The runner up, the hawkins school of performing arts. Mauz applause >> winner, lighting dance project. >> the [Indiscernible]>> the runner up greater folsom partnership. Applause mauz >> the winner fcusd board members sara aqino and joe an. -- joanne. [Applause]. >> best of show. >> runner up was the lightening dance project. >> the winner was [Indiscernible] 1855 and 735. [Applause]. >> this con included our 2017 veterans day parade awards. On behalf of all our veterans, we thank you for your support, the city's support and the people of folsom and the surrounding communities. Also, for this acting santa and his elf, we wish you all a merry christmas and happy new year and the best of the holidays. [Applause]. >> so underneath the santa suit is our council member ernie sheldon. He does a lot for this. Let's give him a round of applause. Mauz applause >> thank you, again, ernie for that. And with the conclusion of that next item please. >> next item is scheduled presentation 5c. A presentation of the folsom tourism business improvement district annual report by the folsom tourism bureau. >> thank you. >> good evening. >> good evening mayor morin and city council members. City managers. A pleasure to be here this evening and have this opportunity to briefly recap the highlights of our fisz call year. Just -- fiscal year. The period of time of time we're covering tonight would be from July 1 of 2016 through June 30 of 2017. So for some of the events that are here you're going to are to go tobaccoback in your memory bank -- go back in your memory bank. Folsom is a busy place with a lot of activity. We are proud to be part of that. I stand here tonight on behalf of the hard working and talented team of the greater foams m partnership and the people working in folsom hospitality community. The eight hotels with sales staff, general managers and affiliated fwhasz are part of the greater hospitality world -- hospitality world. video. >> that video was made for the summer season followed by a fall and just released winter that when we reach the end of the year will give us an opportunity to offer a resident or visitor a snapshot of some of folsom's best assets. As you know the video is the name of the game for the marketing we do. This represents a significant investment not only in the past fiscal year but in term of the objectives moving forward. Luckily for us folsom looks great on the screen and whether we're capturing the natural butte, residents and visitors alike participating in that, we are on a fast track to have a stand out product because the raw material is that good. >> moving on. By the way this is lisa on our staff. Our marketing communication manager here to handle that technical so I can focus on getting the content delivered as quickly as possible. >> the efforts [Indiscernible] Picture here representing a cross section of leaders on the public and private side as well as the business leaders and educational leaders that give a voice to the prioritieses they see. Perhaps everyone I will cover this is the most pivotal piece of information. When we look at tour uchl everybody defines that [Indiscernible]>> in the fiscal year last year the average daily room rate in folsom was $125. That represents a significant shift other the last five years. And represents the demand as well as the caliber of the audience that is staying in folsom. We have achieved 80.5% annual occupancy which in a -- from a tourism standpoint would indicate to the community at large that we need another hotel. Having 80.5% occupancy over the course of the year essentially means that there are multiple nights a week that folsom is sold out. We were in a meeting earlier today with a property that sold out three nights in a row last week. That represents the demands. When we look at the nun is being spent on -- at the money that is spent on lodging including the ancillary guest spending. Dining, retail, transportation. That represents an inject of $134 million into the folsom economy. Additionally the city of folsom will receive the tot from those overnight stays and ancillary taxes from retail and food realize a benefit of $6 pbt 7 million. The visit folsom wheel of turism is different because the folsom market is dominated by the business traveler. The numbers look like 07% is committed to business travel and 30% to leisure. We decided as we went forward with the growth of the tourism. A strategic decision to make sure the amenities that we have to offer cater to that business traler. As you start at the bottom of the wheel and look at the funding generated by the tid also known as the bid and you take a look around, we will see that what happens here is that this is one of the only self-fulfilling cycles available in the economics of a public praist partnership. The more effectively the more opportunities we have to incentivize business to relocate drives relocation commercial and rez departmental and creates a demand for the dwoodz and services for the amenities. This is an important part of what underlines all the direction that we're taking moving forward. During the 16-17 year our five key initiatives included continue to digital and print marketing. Business development a high priority for our hospitality partners. Attraction and under writing which can occur during the shoulder seasons and partners we already have successful relationships with. Regional and local partnerships and as I mentioned earlier improving the digital asset library. One of the highlights of the year was the opening of the fair field inn and sweets by the marriott. You might have seen headlines about the property as it republics the first modular build representing 95 rooms that brought the total room count to 906. In addition to this hotel in the middle of the last fiscal year and the occupancy level that we achieved makes that number all the more relevant because this is an additional property that was added and yet seemingly we did not Miss A beat in continuing to increase the flow of business into folsom. >> we kept some of our successful campaigns and added others. Whether partnerships in the local wine regions. Holiday get aways which we are currently offering for guests. Revow our services to our hospitality partners to look at folsom amenities and introduce visitors. >> our campaign to offer sub disor reimbursements to people who use shuttle services when they visit foothill venues is grown. We did did a refresh on that campaign. Generating 500 room nights a and $$11,000 issued in reimburmentss to guests. Many were wedding parties and included corporate off site meetings, team building an any individuals that wanted to have a venue but get their guests safely to folsom used this program. >> perhaps one of the most singular facets of what we do is the opportunity offer visitor services. A person will answer the phone. A person will greet you and opportunities to get customized literary. A snapshot many of you know sharon williams stets standard high for customer service and does a great job of taking care of our visitors. It's surprising for many that the amount of international visitation to folsom grew to 15%. which is a lot of the opportunity that's driven regionally you also see a list of the products we prize. Those are produced in-house and at the request of our hospitality partners doing better job for people to have the right information about where they would like to go and eat and do in folsom. Additionally we created new pact this year this -- packet that featured the ten favorite rides for folsom that has starting and ending tonight ins feature folsom businesses and the great spro abduction for residents as well as visitors. We distributed a huge apt and going into reprint. >> maybe not as well snoen the fact that the -- known is the efforts are focused on our nonprofit partners. Over the fi fiscal year represented that $06,000 investment. Whether through coo op advertising. Nonprofit actions throughout the year. The efforts that we've made have given many. Of our nonprofit partners the vidz billty -- advise bill fip we consider this a strong part of a stand out member of the community and elevating the message of those essential nonprofits. >> one being the your here on google maps and additionally the nod to the guitar pick. What we anticipate will be the increased visitation because of our johnny cash being developed. >> we launched a web site. A digital web site. Launch the choose folsom initiative and accomplished folsom's first relocation guide. >> the brands for visit folsom encompasses all the items you see. The hub and spoke refer to people staying in folsom using it for day trips. I additionally as you look around the wheel, you will see the key platforms we're using for pashthing -- market religion tied to the assets we've seen celebrated here this evening. Visit folsom calendar -- excuse me the web site features the most robust event community calendar in all of folsom. Probably more than anything else this is a resource that we use. There's a submission tool which allows any community partner to submit an event. The third most visited page on the web site and a great opportunity for people to see what is available. Because we are part of the partnership the visit folsom message reaches a facebook audience. The content that we generate through our partnership is used across all of these platforms which enhances our reach prop>> one of our most critical initiatives and with the announcement of [Indiscernible] Returning in 2018 is to create more content and more packages that drive the interest in cycling folsom. Whether for leisure or professionals. You see a snapshot in what e we've been instrument in. >> events are our bread and butter. Here's a snapshot of a few. We are look agent hang town. which featured the ncaa finals and the iber collegiate rowing championship. We take the lead in developing that relationship by building a communication with the aquatic center and visiting governing bostoned including welcome packages, under writing for the officials et cetera. >> this is a partial list of some of the event partnerships that occurred during fiscal year. The partnerships could be a combination of under writing. They run the gamete for the city as well as a lot of other sports and nonprofits in the area. >> finally, the investment in the digital assets represented a $15,000 commitment in our budget that is a combination of photos, both lifestyle, natural assets, event and video. >> I already mentioned about our social media. I want to take the opportunity talk about our instagram count that is at 4700 followers and those of you who do that it's a this is a slightly different market than facebook. The primary tool in instagram is the photo. That continues to be part of our strategy. >> as we look back over the year I want to go back and highlight what we think the key metrics would be. The growth in tid revenue year over year was 15% which is a significant number for a market of our size. 6.7 million in tot for the city of folsom and ancillary tax including dining and retail was generated in that same fiscal year and the combined hotel guest annual spend generated a million for folsom. As we look forward to 2017 and 2018 here are the key objectives we identified. We also have the event promotors as the key strategies. Folsom is known to host events capably and with a lot of professional attention and we expand the network of people who want to expand was. Folsom is currently losing business because of the lack of meeting space that is available in the community. So a study is undertaken to understand what the opportunities look like in that market. >> additionally we are leveraging the market efforts of choose foelt folsom looking at the types of businesses that we want to have. It also is working to look at the retention of key businesses in folsom and how the arsenal can assist in that effort. I mentioned the refresh of the brand for the looerz leisure cycling strategy which will go hand in hand with what the city is doing and acquire digital assets. We are fortunate in the visit folsom world we have the partnerships and experience strok working relationships with our partners with the city of folsom and the staff who have a great collaboration and finally as I mentioned earlier the partners we have in the hospitality community who are first rate. All of that tolth torth -- together we are five months into this fiscal year and the results are strong. i appreciate your energy and time to -- what I know sa lot of content. We have a lead behind here with the slides because we moved quickly. I want to close with an opportunity preview a video we debuted today. In a partnership with christina mendoza a local journalist. We ask

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