Tourist Development Council Board Meeting (2024-09-05)

Tourist Development Council September 5, 2024 Gulf Breeze, Florida Board Members Present Staff Present Michelle Guilbeau (Chairman) Julie White (TDC Director) Jeff Snow (City of Milton Appointee) Monica McBrien (Assistant TDC Director) Marla Crumm (South End Appointee) Linda Tutt (Administrative Coordinator) Judy Windorfer (South End Appointee) Patrece Williamson (Visitor Information Specialist) Cortni Potapowicz (South End Appointee) Kelly Gatto (South End Appointee) Lynne Myers (South End Appointee) Colten Wright (Commissioner) Additional Agenda Items None Minutes for Approval Approval of June 6, 2024 minutes. Wright moved approval without objection. Lodging Tax Update 4th Quarter Bed Tax Update White said June brought in $1,138,894.64, which was a 9.99% increase from last year. She said July brought in $1,155,890.59, which was a 6.5% decrease from last year. Advertising Agency - Paradise Advertising Agency Rudy Webb (Paradise Advertising, President) and Ashley Cannon (Paradise Advertising, Group Director) gave a PowerPoint presentation. Appointment of FY25 TDC Board Chair Snow nominated Windorfer without objection. Approval of the FY25 TDC Board Meeting Schedule White asked if anyone has issues with the proposed schedule. Wright moved approval without objection. Approval of Paradise Advertising Agency Contract 2nd Year Renewal White said the agreement is for one year with the option for renewal two times. She said this is the second renewal. White said she appreciates all they do and how they work cohesively with her department. She said she would recommend renewing the contract for the second year. Snow moved approval without objection. Project Teams McBrien said she has been busy getting the Beaches to Woodlands schedule out. She said she visited with 25 partners yesterday, has covered all of Navarre, and will be moving up to Milton next. McBrien said the new vacation guide is out with a Quick Response (QR) code for shops and restaurants. She said the photoshoot last month generated a lot of good content. McBrien asked everyone to sign up for the newsletter if they have not already. White said this year’s photoshoot was a mix of both north and south end content.

DRAFT 1 2 Santa Rosa Sheriff's Rodeo Post Event Report - Chief Deputy Randy Tifft Sheriff Bob Johnson said he thanks the TDC for supporting the new foundation. He said the rodeo made a profit of nearly $68,000 after two nights. Chief Deputy Randy Tifft said this program is a new 501c3 that supports the men and women of the Sheriff’s Office. He said the Sheriff’s Office has been able to provide financial support to three employees in need. Tifft said the goal is to use funds to help staff and enhance community engagement events throughout. He said the event will help to bridge the gap with the Sheriff’s Office and the citizens. Tifft said there were 32 different sponsorships at different levels. He said all 10 food trucks sold out both nights of the event. Tifft said it was recommended to have more food trucks at next year’s event. Wright said he sees the notes that there was not enough seating for people. He said he attended and saw people standing along the fences and rails. Wright said he only wished the heat was less than it was. Tifft said the next event will be held in May and hopefully cooler. Wright said the TDC may want to get a quote for some fans installed for summer events. White said she is excited for the possibility of next year and future events. Other Business / Public Input Snow said there are four local skaters that made Team USA and just arrived in Italy for the World Roller Games. Adjournment There being no further business to come before the Board at this time, the meeting adjourned.