Tourist Development Council (2024-11-20)

TDC AA 11/20/2024 Page 1 of 8 PASCO COUNTY TOURIST DEVELOPMENT COUNCIL REGULAR MEETING ANNOTATED AGENDA NOVEMBER 20, 2024 PREPARED IN THE OFFICE OF NIKKI ALVAREZ-SOWLES, Esq., CLERK & COMPTROLLER THE MINUTES WERE PREPARED IN AGENDA ORDER AS PUBLISHED AND NOT IN THE ORDER IN WHICH THE ITEMS WERE HEARD 10:00 A.M. HISTORIC PASCO COUNTY COURTHOUSE, BOARD ROOM, 2ND FLOOR 37918 MERIDIAN AVENUE, DADE CITY, FL 33525 Commissioner Kathryn Starkey The Honorable Kelly Mothershead Chairman Deputy Mayor - Absent City of New Port Richey The Honorable Kenneth M. Burgess, Jr. Bobbi L. DeFilippis Council President, City of Zephyrhills SpringHill Suites Marriott Tampa Mike Bishop - Absent Pascal Collard Director of Stakeholder Engagement CEO of Sarah Vande Berg For the Pasco EDC Tennis and Wellness Center Rebecca Hayes Scott Ward General Manager of the Residence Inn Saddlebrook Resort and Spa Wesley Chapel Legal Staff: Elizabeth Blair - Senior Assistant County Attorney Staff: Adam Thomas, Executive Director Consuelo Sanchez, Tourism Deputy Director Shelly Bandy, Tourism Program Coordinator Maria Gabriela LaJeunesse, Tourism Business Development Specialist Raul Nardi, Tourism Marketing & Communications Manager Kayla Glazebrook, Sports & Special Events Program Coordinator

TDC AA 11/20/2024 Page 2 of 8 Matthew Bogdanoff, Sports & Special Events Program Coordinator Marla Silva, Marketing Coordinator Casey Quick, Tourism Administrative Assistant Call to Order – 10:00 a.m. Chairman Chairman Starkey called the meeting to order at 10:03 a.m. Invocation, Pledge of Allegiance Mr. Neil Allen, Deputy Clerk, gave the Invocation and led the Pledge of Allegiance to the Flag. Roll Call Mr. Allen called the roll. All members were present with the exception of Deputy Mayor Mothershead and Mr. Bishop who were absent. Public Comment Chairman Starkey called for public comment. There was none. Minutes – Tourism Development Counsel There was none. Consent 1 Post Event Funding Agreement – MMV USA LLC – Tampa Bay Super Cup – Soccer – Wiregrass Ranch Sports Campus and Land O Lakes Rec Center - $5,892.00 File Number DMO25-0001 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. Hayes abstaining from the vote due to a conflict of interest.

TDC AA 11/20/2024 Page 3 of 8 2 Post Event Funding Agreement – ISSA Production LLC – National Thanksgiving HoopFest – Basketball – Wiregrass Ranch Sports Campus - $5,280.00 File Number DMO25-0002 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest. 3 Sports Event Funding Agreement – U.S. Amateur Basketball, LLC – State Qualifiers – Basketball – Wiregrass Ranch Sports Campus - $2,004.00 File Number DMO25-0003 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest. 4 Sports Event Funding Agreement – The New Hurricane Tour, LLC – Tampa Bay Winter Junior Open – Golf – Lexington Oaks Golf Club - $528.00 File Number DMO25-0004 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation. 5 Sports Event Funding Agreement – Tampa Bay Christmas Invitational – ENG Sports INC. – Basketball – Wiregrass Ranch Sports Campus - $38,000.00 File Number DMO25-0005 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Mr. Ward, Ms. DeFilippis, and Ms. Hayes abstaining from the vote due to a conflict of interest.

TDC AA 11/20/2024 Page 4 of 8 6 Sports Event Funding Agreement – Special Teams University – Kyle Stelter – Special Teams U Pro Prep Camp – Football – G Sports Trinity - $3,924.00 File Number DMO25-0006 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis abstaining from the vote due to a conflict of interest. 7 Sports Event Funding Agreement – Foster Volleyball Clinics, INC. – 2025 New Year’s Classic – Volleyball – Wiregrass Ranch Sports Campus - $4,908.00 File Number DMO25-0007 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest. 8 Sports Event Funding Agreement – The Dance Academy, INC. – 2025 Acro For Autism – Dance and Gymnastics – Wiregrass Ranch Sports Campus - $4,128.00 File Number DMO25-0008 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. Hayes abstaining from the vote due to a conflict of interest. 9 Sports Event Funding Agreement – Tampa United Events Inc. – 2025 Gasparilla Kickoff – Volleyball – Wiregrass Ranch Sports Campus - $11,004.00 File Number DMO25-0009 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest.

TDC AA 11/20/2024 Page 5 of 8 10 Sports Event Funding Agreement – Florida Region of USA Volleyball, INC. – Florida Regional 18s Qualifier – Volleyball – Wiregrass Ranch Sports Campus - $6,156.00 File Number DMO25-0010 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest. 11 Sports Event Funding Agreement – Ingram’s Okinawan Karate, LLC – AAU Florida West Coast Invitational – Karate – St. Leo University - $1,200.00 File Number DMO25-0011 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation. 12 Sports Event Funding Agreement – Excel Events LLC – Multiple Events – Volleyball – Wiregrass Ranch Sports Campus - $18,948.00 File Number DMO25-0012 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis and Ms. Hayes abstaining from the vote due to a conflict of interest. 13 Sports Event Funding Agreement – S & S Events, INC. – Multiple Events – Volleyball – Wiregrass Ranch Sports Campus - $30,348.00 File Number DMO25-0013 Comm. Dist. Recommendation Approve Approved the item per Staff’s recommendation with Ms. DeFilippis, Ms. Hayes, and Mr. Ward abstaining from the vote due to a conflict of interest.

TDC AA 11/20/2024 Page 6 of 8 Presentations 14 Marketing Planning and Brand Campaign Development – Paradise Advertising & Marketing Inc. – To Present an Update on Creative and the Monthly Report File Number DMO25-0014 Comm. Dist. Recommendation Presentation Only The item was for information only. 15 Destination Operations System Report – Zartico – To Provide FY 23-24 Visitor Impact Insights Report File Number DMO25-0015 Comm. Dist. Recommendation Presentation Only The item was for information only. 16 Economic Impact and Visitor Tracking Report – Downs and St. Germain Research – To Provide Economic Impact of Tourism and Visitors Profile Information for Fiscal Year 2024 Quarter 4 (July 1st-September 30th) File Number DMO25-0016 Comm. Dist. Recommendation Presentation Only The item was for information only. 17 DMO Accomplishments for FY 2024 – Adam Thomas, Executive Director – To Present A List of the DMO’s FY 2024 Accomplishments File Number DMO25-0017 Comm. Dist. Recommendation Presentation Only The item was for information only.

TDC AA 11/20/2024 Page 7 of 8 New Business 18 Marketing and Communications Updates – Raul Nardi – Marketing & Communications Manager File Number DMO25-0018 Comm. Dist. Recommendation Presentation Only The item was for information only. 19 Sports Tourism & Special Events Updates – Kayla Glazebrook – Sport & Special Events Program Coordinator File Number DMO25-0019 Comm. Dist. Recommendation Presentation Only The item was for information only. 20 Industry Relations and Sales Updates – Gaby LaJeunesse – Tourism Business Relations and Sales Manager File Number DMO25-0020 Comm. Dist. Recommendation Presentation Only The item was for information only. 21 DMO’s Director’s Updates – Adam Thomas – Executive Director File Number DMO25-0021 Comm. Dist. Recommendation Presentation Only The item was for information only. Old Business 22 March 2025 TDC Meeting Discussion File Number DMO25-0022 Comm. Dist. Recommendation Approve Approved to cancel the March 2025 TDC Meeting.

TDC AA 11/20/2024 Page 8 of 8 Ms. Hayes congratulated staff on their awards and noted that they were busy helping people with insurance claims that were effected by the recent hurricanes. Ms. DeFilippis congratulated staff for their awards and spoke regarding their busyness, social leisure and corporate travel, and that basketball and hockey were getting ready to come in. Mr. Ward spoke regarding the renovations, the grand opening for the new driving range on December 10th, the golf course repair from April through November, the renovation for banquet space, and the new rooms for sale would start in April. Mr. Collard congratulated everyone and spoke regarding the construction of the indoor facility, inquires, seven new tennis courts, and a Pre-K school in Wesley Chapel. Discussion was held regarding accommodations; open spaces; equipment that could be removed to provide other events; and a bigger space. Mr. Collard spoke regarding a merge in the tennis industry and rebranding. Acting-Chairman Burgess spoke regarding Zephyrhills recovering from the hurricanes, the host of events from Sky Dive City, a classic car auction, and Zephyrhills High School football team for winning their first playoff game. Adjournment Chairman Starkey left the meeting at 11:05 a.m. and did not return. The meeting adjourned at 11:36 a.m. Prepared by: Neil Allen, Records Clerk I, Board Records Division