City Council/SA/HA

1. CALL MEETING TO ORDER *Note: All City Council memberships are reflected in their City Council titles. 2. ROLL CALL MAYOR BETTENCOURT, MAYOR PRO TEM ALARCÓN, COUNCILMEMBERS BISHOP, LOA, OHLSEN COMMISSIONERS FRAGA-SAENZ, BETTS 3. PLEDGE OF ALLEGIANCE AND MOMENT OF SILENCE 4. PRESENTATIONS 4.1 Presentation by Los Angeles Internal Services Department and the Southern California Regional Energy Network (SoCalRen) of an award to City of Palmdale for "Extraordinary Emission Reduction for the Highest Energy Savings Achieved by a Public Agency". 4.2 Proclamation declaring December as Human Rights Month in the City of Palmdale and receive a verbal update from the Human Rights Advisory Committee. 4.3 Presentation of the Film Palmdale Strategic Plan. CITY COUNCIL SUCCESSOR AGENCY HOUSING AUTHORITY CITY COUNCIL CHAMBERS 38300 SIERRA HIGHWAY SUITE B PALMDALE, CA 93550 WEDNESDAY, DECEMBER 6, 2023 5:00 PM www.cityofpalmdale.org WELCOME City Council Wednesday, December 6, 2023 1

Atch 1 Film Palmdale Strategic Plan.pdf PPT_Film_Palmdale_Strategic_Plan.pdf PUBLIC COMMENT RULES: “(California Government Code Section 54954.3). (a) Every agenda for regular meetings shall provide an opportunity for members of the public to directly address the legislative body on any item of interest to the public, before or during the legislative body’s consideration of the item, that is within the subject matter jurisdiction of the legislative body, provided that no action shall be taken on any item not appearing on the agenda unless the action is otherwise authorized by subdivision (b) of Section 54954.2 [section omitted]. (b) (1) The legislative body of a local agency may adopt reasonable regulations to ensure that the intent of the subdivision (a) is carried out, including, but not limited to, regulations limiting the total amount of time allocated for public testimony on particular issues and for each individual speaker. (2) Notwithstanding paragraph (1), when the legislative body of a local agency limits time for public comment, the legislative body of a local agency shall provide at least twice the allotted time to a member of the public who utilizes a translator to ensure that non- English speakers receive the same opportunity to directly address the legislative body of a local agency.” In furtherance of Section 54954.3 of the Brown Act, the public is allotted to speak a total of three (3) minutes on the entirety of the CC/HA Consent Calendars, New Business and Closed Session, with two (2) minutes on each Public Hearing, and, if desired, an additional two (2) minutes on items not on the agenda that are within the subject matter jurisdiction of the City Council. As specified in the Brown Act, a speaker utilizing a translator will receive twice the amount of time specified. 5. PUBLIC COMMENTS: CC/HA CONSENT CALENDARS, NEW BUSINESS, AND CLOSED SESSION: Now is the time for public participation on items listed on the CC/HA Consent Calendars, New Business, and Closed Session items. Each speaker is allotted three (3) minutes total on the entirety of the above sections. 6. HOUSING AUTHORITY CONSENT CALENDAR All matters listed under the Housing Authority Consent Calendar will be enacted by one motion unless an item(s) is pulled by the Authority, in which case the item(s) will be removed from the Calendar and will be considered separately following this portion of the City Council Wednesday, December 6, 2023 2

Agenda. 6.1 Approve the Housing Authority of the City of Palmdale's 2022-2023 Annual Report pursuant to California Health and Safety Code 34176.1 and direct staff to post the report on the City's website. SR HAF 2022-2023 Report.docx Atch 1 Housing Asset Fund Annual Report 2022-2023 6.2 Approve the minutes from the previous meetings. August 16, 2023 September 6, 2023 November 15, 2023 Minutes HA 08 16 2023.pdf MInutes HA 09 06 2023.pdf Minutes HA 11 15 2023.pdf 7. CONSENT CALENDAR All matters listed under the Consent Calendar will be enacted by one motion unless an item(s) is pulled by Council, in which case the item(s) will be removed from the Calendar and will be considered separately following this portion of the Agenda. 7.1 Waive full reading of the Resolution(s) and/or Ordinance(s) to be considered and voted on at this meeting. (This permits reading the title only in lieu of reciting the entire text.) 7.2 Receive and file the Monthly Investment Activity Report for October 2023. SR Monthly Investment Report October 2023.docx Rpt Monthly Investment Report October 2023 COP & SA.pdf 7.3 Receive and file the Annual Activity Report for Development Agreement pertaining to the Oasis Wellness Village Project located at the southeast corner of Palmdale Boulevard and Tierra Subida Avenue. SR Agreement Oasis Wellness Village.docx Atch 1 Agrmt No. A-5595 Oasis Wellness Village.pdf 7.4 Approve agreement with Ninth Patriot, LLC for the deferment of undergrounding of transmission mainlines for Site Plan Review No. 19-001. SR Agrmt with Ninth Patriot Deferment Transmission.docx Agrmt No. A-8601 with Ninth Patriot.docx Exh A Description of Developer's Property.doc Exh B Estimated Cost for Undergrounding.pdf Attachment No. 1 - Reso. No. PC-2020-032.pdf City Council Wednesday, December 6, 2023 3

7.5 Notice of Completion - Accept Public Improvements for Tract 61611 & 61981 located at the northeast corner of Avenue S and 65th Street East. SR NOC.docx Exh A 21-11.docx Exh B Site Map.docx NOC.doc Site Photo.jpg 7.6 Approve Final Parcel Map No. 83805 (located at Trade Center Drive and Avenue P-4). SR PM 83805.docx PM 83805 Final.pdf 7.7 Approve Requisition No. 240592 with All-State Utility Supply, Inc. for the purchase of replacement streetlight poles and other related items in an amount not to exceed $207,380 for FY 2023-24. SR Req. No. 240592 All-State Utility Supply Final.docx Req No. 240592.pdf Price Summary Schedule.pdf 7.8 Adopt Resolution No. CC 2023-059, a Resolution of the City Council of the City of Palmdale approving the renaming of Avenue Q-6 to Hammack Avenue (Avenue Q-6) between Sierra Highway to 10th Street East. SR Reso. No. CC 2023-059.docx Reso. No. CC 2023-059.doc Site Map Hammack Ave (Avenue Q-6).pdf 7.9 Notice of Completion - Accept Public Improvements for Circle K at 3851 East Palmdale Blvd. SR NOC.docx Exh A 17-02.docx Exh B Site Map.docx NOC.doc Site Photo.png 7.10 Approve the minutes from the previous meetings. CC - November 15, 2023 CC - November 16, 2023 Minutes HA 11 15 2023.pdf Minutes CC 11 16 2023.pdf City Council Wednesday, December 6, 2023 4

8. PUBLIC HEARING 8.1 Public Hearing to obtain community input for the Community Development Block Grant (CDBG) and HOME Investment Partnership Program (HOME) Grant for the development of the 2024-2025 Action Plan. SR Public Hearing Action Plan 2024-2025.docx 8.2 Introduction and Adoption of Ordinance No. 1627, an Ordinance of the City Council of the City of Palmdale approving Zoning Ordinance Amendment (ZOA) 23-0003 to amend Title 17 and finding that the amendment is consistent with Program Environmental Impact Report (PEIR) 22-002 prepared and certified in conjunction with the City’s General Plan (Palmdale 2045). SR Ord. No. 1627.docx Ord. No. 1627.doc Exh A Ord. No. 1627.docx PPT ZOA 23-0003 Ord. No. 1627.pptx 9. NON-AGENDA PUBLIC COMMENTS: Now is the time for public participation on items not listed on the agenda. Each speaker is allotted two (2) minutes total on items not listed on the agenda. 10. NEW BUSINESS 10.1 Rotation of Incumbents serving as Mayor and Mayor Pro Tem. SR_Rotation_of_Incumbents_Mayor_and_Mayor_Pro_Tem (1).docx 11. PRESENTATION OF A PLAQUE TO MAYOR BETTENCOURT AND CEREMONIAL PASSING OF THE GAVEL 12. INFORMATIONAL REPORT FROM MAYOR AND / OR COUNCILMEMBERS ON THEIR VARIOUS COMMITTEE MEMBERSHIPS AND MEETINGS ATTENDED AT PUBLIC EXPENSE 12.1 Council Reports on Committee Memberships and Meetings Attended at Public Expense Bettencourt Informational Report Nov 2023.docx Bishop Informational Report Nov 2023.docx Loa Informational Report Nov 2023.docx Ohlsen Informational Report Nov 2023.docx 13. CITY COUNCIL ANNOUNCEMENTS AND REQUESTS 14. CITY MANAGER’S REPORT City Council Wednesday, December 6, 2023 5

15. PRESENTATION BY CITY ATTORNEY 15.1 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION Shanae Smith, Patricia Nevarez and Michael "Mike" Behen vs. City of Palmdale, et al. Los Angeles County Superior Court Case No. 22STCV18219 This closed session is being held pursuant to the authority of California Government Code Section 54956.9(d)(1). 15.2 CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code 54956.9(d)(2): 1 potential case 15.3 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION U-Haul v. City of Palmdale Case No. 22AVCV00439 This closed session is being held pursuant to the authority of California Government Code Section 54956.9. 15.4 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION Guerra v. City of Palmdale Case No. 23AVCV01005 This closed session is being held pursuant to the authority of California Government Code Section 54956.9. 16. ANNOUNCEMENT BY CITY ATTORNEY 17. ADJOURN meeting to January 10, 2024 at 5:00 p.m. in the City Hall Council Chamber located at 38300 Sierra Highway, Suite B, Palmdale, California. Americans with Disabilities Act (ADA) Accommodations In accordance with the Americans with Disabilities Act of 1990, if you require a disability- related modification or accommodation to participate in this meeting, please contact the City Clerk’s Office at (661) 267-5151 at least 72 hours prior to the meeting. If you require oral Spanish translation, please contact the City Clerk’s Office at (661) 267- 5151 at least 72 hours prior to the meeting. City Council Wednesday, December 6, 2023 6

1. CALL MEETING TO ORDER *Note: All City Council memberships are reflected in their City Council titles. 2. ROLL CALL MAYOR BETTENCOURT, MAYOR PRO TEM ALARCÓN, COUNCILMEMBERS BISHOP, LOA, OHLSEN COMMISSIONERS FRAGA-SAENZ, BETTS 3. PLEDGE OF ALLEGIANCE AND MOMENT OF SILENCE 4. PRESENTATIONS 4.1 Presentation by Los Angeles Internal Services Department and the Southern California Regional Energy Network (SoCalRen) of an award to City of Palmdale for "Extraordinary Emission Reduction for the Highest Energy Savings Achieved by a Public Agency". 4.2 Proclamation declaring December as Human Rights Month in the City of Palmdale and receive a verbal update from the Human Rights Advisory Committee. 4.3 Presentation of the Film Palmdale Strategic Plan. CITY COUNCIL SUCCESSOR AGENCY HOUSING AUTHORITY CITY COUNCIL CHAMBERS 38300 SIERRA HIGHWAY SUITE B PALMDALE, CA 93550 WEDNESDAY, DECEMBER 6, 2023 5:00 PM www.cityofpalmdale.org WELCOME City Council Wednesday, December 6, 2023

Atch 1 Film Palmdale Strategic Plan.pdf PPT_Film_Palmdale_Strategic_Plan.pdf PUBLIC COMMENT RULES: “(California Government Code Section 54954.3). (a) Every agenda for regular meetings shall provide an opportunity for members of the public to directly address the legislative body on any item of interest to the public, before or during the legislative body’s consideration of the item, that is within the subject matter jurisdiction of the legislative body, provided that no action shall be taken on any item not appearing on the agenda unless the action is otherwise authorized by subdivision (b) of Section 54954.2 [section omitted]. (b) (1) The legislative body of a local agency may adopt reasonable regulations to ensure that the intent of the subdivision (a) is carried out, including, but not limited to, regulations limiting the total amount of time allocated for public testimony on particular issues and for each individual speaker. (2) Notwithstanding paragraph (1), when the legislative body of a local agency limits time for public comment, the legislative body of a local agency shall provide at least twice the allotted time to a member of the public who utilizes a translator to ensure that non- English speakers receive the same opportunity to directly address the legislative body of a local agency.” In furtherance of Section 54954.3 of the Brown Act, the public is allotted to speak a total of three (3) minutes on the entirety of the CC/HA Consent Calendars, New Business and Closed Session, with two (2) minutes on each Public Hearing, and, if desired, an additional two (2) minutes on items not on the agenda that are within the subject matter jurisdiction of the City Council. As specified in the Brown Act, a speaker utilizing a translator will receive twice the amount of time specified. 5. PUBLIC COMMENTS: CC/HA CONSENT CALENDARS, NEW BUSINESS, AND CLOSED SESSION: Now is the time for public participation on items listed on the CC/HA Consent Calendars, New Business, and Closed Session items. Each speaker is allotted three (3) minutes total on the entirety of the above sections. 6. HOUSING AUTHORITY CONSENT CALENDAR All matters listed under the Housing Authority Consent Calendar will be enacted by one motion unless an item(s) is pulled by the Authority, in which case the item(s) will be removed from the Calendar and will be considered separately following this portion of the City Council Wednesday, December 6, 2023

Agenda. 6.1 Approve the Housing Authority of the City of Palmdale's 2022-2023 Annual Report pursuant to California Health and Safety Code 34176.1 and direct staff to post the report on the City's website. SR HAF 2022-2023 Report.docx Atch 1 Housing Asset Fund Annual Report 2022-2023 6.2 Approve the minutes from the previous meetings. August 16, 2023 September 6, 2023 November 15, 2023 Minutes HA 08 16 2023.pdf MInutes HA 09 06 2023.pdf Minutes HA 11 15 2023.pdf 7. CONSENT CALENDAR All matters listed under the Consent Calendar will be enacted by one motion unless an item(s) is pulled by Council, in which case the item(s) will be removed from the Calendar and will be considered separately following this portion of the Agenda. 7.1 Waive full reading of the Resolution(s) and/or Ordinance(s) to be considered and voted on at this meeting. (This permits reading the title only in lieu of reciting the entire text.) 7.2 Receive and file the Monthly Investment Activity Report for October 2023. SR Monthly Investment Report October 2023.docx Rpt Monthly Investment Report October 2023 COP & SA.pdf 7.3 Receive and file the Annual Activity Report for Development Agreement pertaining to the Oasis Wellness Village Project located at the southeast corner of Palmdale Boulevard and Tierra Subida Avenue. SR Agreement Oasis Wellness Village.docx Atch 1 Agrmt No. A-5595 Oasis Wellness Village.pdf 7.4 Approve agreement with Ninth Patriot, LLC for the deferment of undergrounding of transmission mainlines for Site Plan Review No. 19-001. SR Agrmt with Ninth Patriot Deferment Transmission.docx Agrmt No. A-8601 with Ninth Patriot.docx Exh A Description of Developer's Property.doc Exh B Estimated Cost for Undergrounding.pdf Attachment No. 1 - Reso. No. PC-2020-032.pdf City Council Wednesday, December 6, 2023

7.5 Notice of Completion - Accept Public Improvements for Tract 61611 & 61981 located at the northeast corner of Avenue S and 65th Street East. SR NOC.docx Exh A 21-11.docx Exh B Site Map.docx NOC.doc Site Photo.jpg 7.6 Approve Final Parcel Map No. 83805 (located at Trade Center Drive and Avenue P-4). SR PM 83805.docx PM 83805 Final.pdf 7.7 Approve Requisition No. 240592 with All-State Utility Supply, Inc. for the purchase of replacement streetlight poles and other related items in an amount not to exceed $207,380 for FY 2023-24. SR Req. No. 240592 All-State Utility Supply Final.docx Req No. 240592.pdf Price Summary Schedule.pdf 7.8 Adopt Resolution No. CC 2023-059, a Resolution of the City Council of the City of Palmdale approving the renaming of Avenue Q-6 to Hammack Avenue (Avenue Q-6) between Sierra Highway to 10th Street East. SR Reso. No. CC 2023-059.docx Reso. No. CC 2023-059.doc Site Map Hammack Ave (Avenue Q-6).pdf 7.9 Notice of Completion - Accept Public Improvements for Circle K at 3851 East Palmdale Blvd. SR NOC.docx Exh A 17-02.docx Exh B Site Map.docx NOC.doc Site Photo.png 7.10 Approve the minutes from the previous meetings. CC - November 15, 2023 CC - November 16, 2023 Minutes HA 11 15 2023.pdf Minutes CC 11 16 2023.pdf City Council Wednesday, December 6, 2023

8. PUBLIC HEARING 8.1 Public Hearing to obtain community input for the Community Development Block Grant (CDBG) and HOME Investment Partnership Program (HOME) Grant for the development of the 2024-2025 Action Plan. SR Public Hearing Action Plan 2024-2025.docx 8.2 Introduction and Adoption of Ordinance No. 1627, an Ordinance of the City Council of the City of Palmdale approving Zoning Ordinance Amendment (ZOA) 23-0003 to amend Title 17 and finding that the amendment is consistent with Program Environmental Impact Report (PEIR) 22-002 prepared and certified in conjunction with the City’s General Plan (Palmdale 2045). SR Ord. No. 1627.docx Ord. No. 1627.doc Exh A Ord. No. 1627.docx PPT ZOA 23-0003 Ord. No. 1627.pptx 9. NON-AGENDA PUBLIC COMMENTS: Now is the time for public participation on items not listed on the agenda. Each speaker is allotted two (2) minutes total on items not listed on the agenda. 10. NEW BUSINESS 10.1 Rotation of Incumbents serving as Mayor and Mayor Pro Tem. SR_Rotation_of_Incumbents_Mayor_and_Mayor_Pro_Tem (1).docx 11. PRESENTATION OF A PLAQUE TO MAYOR BETTENCOURT AND CEREMONIAL PASSING OF THE GAVEL 12. INFORMATIONAL REPORT FROM MAYOR AND / OR COUNCILMEMBERS ON THEIR VARIOUS COMMITTEE MEMBERSHIPS AND MEETINGS ATTENDED AT PUBLIC EXPENSE 12.1 Council Reports on Committee Memberships and Meetings Attended at Public Expense Bettencourt Informational Report Nov 2023.docx Bishop Informational Report Nov 2023.docx Loa Informational Report Nov 2023.docx Ohlsen Informational Report Nov 2023.docx 13. CITY COUNCIL ANNOUNCEMENTS AND REQUESTS 14. CITY MANAGER’S REPORT City Council Wednesday, December 6, 2023

15. PRESENTATION BY CITY ATTORNEY 15.1 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION Shanae Smith, Patricia Nevarez and Michael "Mike" Behen vs. City of Palmdale, et al. Los Angeles County Superior Court Case No. 22STCV18219 This closed session is being held pursuant to the authority of California Government Code Section 54956.9(d)(1). 15.2 CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION Significant exposure to litigation pursuant to Government Code 54956.9(d)(2): 1 potential case 15.3 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION U-Haul v. City of Palmdale Case No. 22AVCV00439 This closed session is being held pursuant to the authority of California Government Code Section 54956.9. 15.4 CONFERENCE WITH LEGAL COUNSEL - EXISTING LITIGATION Guerra v. City of Palmdale Case No. 23AVCV01005 This closed session is being held pursuant to the authority of California Government Code Section 54956.9. 16. ANNOUNCEMENT BY CITY ATTORNEY 17. ADJOURN meeting to January 10, 2024 at 5:00 p.m. in the City Hall Council Chamber located at 38300 Sierra Highway, Suite B, Palmdale, California. Americans with Disabilities Act (ADA) Accommodations In accordance with the Americans with Disabilities Act of 1990, if you require a disability- related modification or accommodation to participate in this meeting, please contact the City Clerk’s Office at (661) 267-5151 at least 72 hours prior to the meeting. If you require oral Spanish translation, please contact the City Clerk’s Office at (661) 267- 5151 at least 72 hours prior to the meeting. City Council Wednesday, December 6, 2023

Strategic Plan for Film Palmdale A script to grow Palmdale as a filmmaking destination and setting the stage for a creative future.

2 CONTENTS 3 Introduction 6 Background and Context 9 Goals, Strategies and Implementation Actions GOAL 1 Market Film Palmdale ..........................................................................9 GOAL 2 Make Filming Attractive and Easy ...................................................12 GOAL 3 Involve the Community ..................................................................... 14 GOAL 4 Develop Film Infrastructure and Assets .........................................16 GOAL 5 Build Industry Networks ....................................................................18 GOAL 6 Track Progress ....................................................................................19

3 INTRODUCTION The City of Palmdale has the exciting opportunity to build off its rich history of cinema and develop as a film industry hub for Los Angeles County. Since the silent film era, film producers have sought out the Antelope Valley for its spectacular desert setting and close proximity to Hollywood, often stationing in Palmdale as base camp. In the years since, even without the infrastructure of a major studio city, Palmdale has built a reputation as a unique and welcoming location to shoot movies, TV shows, commercials and more. In light of recent macro-level changes in the film and entertainment industry, including the expansion of Hollywood’s studio zone and increased funding for the state’s film tax credit program, Palmdale is in a prime position to chart a bold vision for its future — one that puts the City at the center of a growing Antelope Valley film economy and uplifts the community through investments in arts and culture, workforce development and infrastructure. This Strategic Plan for Film Palmdale is the roadmap to achieving that objective. Anchoring the City’s future ventures will be its core strengths: proximity to the industry, ease of access for film crews, cost effectiveness, distinctive scenery and ample space for development in a film friendly environment.

4 GOALS Taking a 10-year time horizon of 2023-2033, this strategic plan explores six goals the City can focus on to drive and guide growth in the film sector.

5 STRATEGIES AND ACTION ITEMS Informed by research and stakeholder interviews, the plan details specific strategies and action items to help the City achieve its goals over the short ( ST 1-5 years) and long terms ( LT 6-10 years). PALMDALE 2045 This strategic plan is in alignment with the City’s mission to provide world-class service to its residents through innovation, passion, engagement and collaboration. The goals and strategies within also correspond with those in the Palmdale 2045 General Plan update, which aims to facilitate long-term film industry growth in the City.

6 BACKGROUND AND CONTEXT Situated less than 40 miles from downtown Los Angeles as the crow flies, Palmdale is the nearest “desert city” to Hollywood. Its unique natural landscapes and “old west” charm have drawn film makers across genres. The catalog of films that shot in or based their operations out of Palmdale is extensive. Productions that shoot on film sets outside of City limits still often stay in Palmdale, spending their dollars at local hotels, restaurants and stores. Recent film industry dynamics and policy changes have opened up new and exciting opportunities for Palmdale. In 2015, film unions approved an expansion of Hollywood’s 30-mile studio zone (TMZ Zone), where film making is most cost effective. A meaningful adjustment for Palmdale, the expansion put most of the City limits inside the new “secondary zone.” In parallel to that, the state also bolstered its Film & Television Tax Credit program to $330 million per year to incentivize more in-state productions, creating an expensive bottleneck for existing studio space within the TMZ Zone. 30-mile TMZ Zone 40-mile TMZ Zone Palmdale

7 As a result of those factors, Palmdale is an emerging candidate for future sound stage and studio development. According to Paul Audley, president of FilmLA, the contracted nonprofit film office for numerous public agencies in Southern California, Palmdale is “ripe for [development] as we look at the cost of building in Los Angeles, the lack of property to do it in [and] the incredibly difficult process to get approvals.” Palmdale’s proximity to Hollywood, relatively affordable real estate, ample supply of appropriately zoned property and friendly stance toward the industry all make it a viable and attractive future hub. If Palmdale succeeds at that goal, City residents in the film industry could find more career opportunities closer to home and reduce their need to commute long hours outside the City. In addition to the already sizable film industry workforce that resides in Palmdale, the field is garnering increasing interest from a new generation of Antelope Valley youth. According to Duane Robertson, career technical education coordinator at Antelope Valley Union Valley High School District, the District recently introduced new film and digital media academic pathways that are seeing upticks in enrollment. Over the past several years, the City of Palmdale has taken strides to build up its own film resources and incorporate the industry into its long-range planning. The City retained a local film liaison, David Halver, to enhance existing partnerships with FilmLA and the Antelope Valley Film Office for location and permitting services. In early 2023, the City opened the Palmdale Film Stage, a 6,000 square-foot converted studio space with a 2,500 square-foot Cyclorama and green screen. Additional steps to support industry growth include partnering with local hoteliers to subsidize film crew stays and setting goals for the industry in the City’s recent General Plan update. Palmdale 14Highway to Los Angeles 2 31 4 5 6 7 9 8 1 City Hall Campus 2 Palmdale Film Stage 3 Palmdale Playhouse 4 Palmdale Ampitheater 5 Lazy T Ranch 6 DryTown Waterpark 7 Joe Davies Heritage Airpark 8 Four Aces Movie Ranch 9 Club Ed Movie Ranch POPULAR FILM LOCATIONS

8 > Some of the movies filmed in the Antelope Valley. Resilience Film in Palmdale has rebounded since the COVID-19 pandemic. According to data provided by the City’s film partners, Palmdale hosted 184 permitted film days in Fiscal Year (FY) 2021-22, a significant increase from a few dozen during the 2020 calendar year and 39 during FY 2018-19. In FY 2021-22, film productions throughout the Antelope Valley generated more than 3,000 hotel room stays in the City of Palmdale — about double the number of stays in 2020. Looking to the future, Palmdale is poised to take advantage of continued growth in its film economy. The City can maximize future opportunities by advancing the goals and strategies outlined in this plan. Strategic investments in marketing, customer service, community relations, networking, infrastructure and data keeping can all help the sector blossom as a staple of the City’s economy. 88

9 GOALS, STRATEGIES AND IMPLEMENTATION ACTIONS Film Palmdale will reach its 6 goals by pursuing specific strategies for each. Each strategy has a series of associated Implementation Actions that provide a practical timeline for the short-term and long-term steps that will transform Palmdale’s role in filmmaking. The Implementation Actions focus on two timeframes: 1-5 year SHORT TERM ST 6-10 year LONG TERM LT GOAL 1 MARKET FILM PALMDALE STRATEGIES DEFINE THE FILM PALMDALE BRAND AND STRATEGIC MESSAGING ST 1 Define a brand that captures the City’s filmmaking history, spirit and strengths. ST 2 Craft strategic brand messaging, including key points of emphasis (i.e., top filming locations, inclusion in the Secondary Zone, reverse commute, film-friendly policies, affordable real estate, local workforce, state and City incentives). ST 3 Develop marketing assets, including stock photography, video, drone video and new animated logo. ST 4 Produce an “About Film Palmdale” video for website and other channels. “ You don’t need a massive marketing budget. You just need a coordinated marketing campaign about who you’re going to reach, with what and then sustain that.” – Paul Audley, FilmLA President

10 REFRESH FILM PALMDALE WEBSITE ST 1 Improve Search Engine Optimization across the site. ST 2 Deploy strategic messaging to tell Film Palmdale’s story and generate excitement around key brand strengths: film friendliness, diversity of locations, easy access, logistical flexibility, cost effectiveness, City incentives, history and vision for the future. ST 3 Provide up-to-date and easily navigable directories of film locations, lodging options, other amenities and crew members. ST 4 Highlight City’s interest in developing film infrastructure through public-private partnerships. Communicate key selling points and offer action steps to interested parties. ST 5 Create engaging and visually exciting content for the website, including original video, drone video and photos. Incorporate positive testimonials from film production customers. Prominently feature digital materials such as a Creative Handbook (see Goal 2). ST 6 Strategically incorporate prompts into the website for visitors to “take the next step” with Film Palmdale, such as including a web inquiry form, links to City facility reservation pages, hotel websites, FilmLA permit forms, an avenue to apply for City rebates and discounts and other prompts. ST 7 Encourage visitors to keep up with Film Palmdale by prominently featuring a film news subpage, social media profiles, digital newsletter and other potential channels to follow Film Palmdale activities. ST 8 Showcase economic impact and film activity data (see Goal 6) on the website to promote Palmdale’s success and celebrate the industry’s community benefits.

11 ESTABLISH A SOCIAL MEDIA PRESENCE ST 1 Create social media accounts on various platforms targeting regional decision- makers and industry associations. ST 2 Assign a responsible party to manage the accounts and plan a social media calendar. ST 3 Leverage social media to promote Film Palmdale and industry-related activities and events. AMPLIFY FILM PALMDALE NEWS ST 1 Identify a location on the Film Palmdale website to amplify film news, events, local productions and insights. Tie-in to social media channels and assign staff member to manage. LT 2 Build a template, schedule and roles for a periodic digital newsletter sharing latest news about Film Palmdale. LT 3 Identify technical strategy for distribution and list-management for Film Palmdale news, including a subscription system, email platform, web content, list management and categories. IDENTIFY OPPORTUNITIES FOR ADVERTISING, SPONSORSHIPS AND STRATEGIC PARTNERSHIPS ST 1 Create and manage paid advertisements for Film Palmdale in select industry publications, directories and digital platforms. ST 2 Sponsor arts, culture and film-related events in the Antelope Valley. ST 3 Establish strategic partnerships with key organizations, such as Antelope Valley College, Visit Palmdale, Film Liaisons in California Statewide, the California Film Institute, FilmLA and LA County, and develop marketing strategies to promote Film Palmdale.

12 GOAL 2 MAKE FILMING ATTRACTIVE AND EASY STRATEGIES PURSUE WAYS TO STREAMLINE PERMIT AND APPROVAL PROCESSES ST 1 Meet regularly with City Film Liaison, Antelope Valley Film Office and FilmLA to discuss strategies to improve overall service to the industry. ST 2 Routinely review film permit fee levels and identify opportunities to reduce costs and streamline processes. ST 3 Leverage available funds to establish a program to offset film costs for small- to medium-sized budgets. ST 4 Identify unique strategies to offset the practical challenges of filming, such as creating a list of “turnkey” locations in the City that have minimal costs and requirements. ST 5 Develop and identify a funding source for a sustained City rebate or grant program aimed at offsetting film costs. ENSURE KEY FILM INFORMATION IS UP TO DATE AND ACCESSIBLE ST 1 Optimize customer service by developing useful, practical content and graphics that can be posted online. Examples include a map of City and Antelope Valley film locations, a map of available City parking lots, a list of “turnkey” locations, a breakdown of City and State incentives and estimated permit costs. ST 2 Partner with the Antelope Valley Film Office and FilmLA to ensure key film information, including location and crew directories, are up to date, accurate and posted on the Film Palmdale website.

13 PRODUCE A CREATIVE HANDBOOK FOR FILMING IN PALMDALE ST 1 Create an informative and visually engaging Creative Handbook for filming in Palmdale and update it as needed. Promote the handbook on marketing platforms and distribute to film producers, location managers and commercial production houses. ASSESS STAFF CAPACITY TO SUPPORT FILM PALMDALE ST 1 Establish and update the organizational chart identifying key roles and responsibilities for Film Palmdale. ST 2 Update the City Film Liaison’s roles and responsibilities to best meet the goals and strategies of the Strategic Plan. LT 3 Regularly evaluate staff resources as needed to implement the Strategic Plan and consider adding a full-time Film Palmdale position. LT 4 Consider establishing a Palmdale Film Office to provide more robust service to a growing industry and evaluate future roles for the City Film Liaison and Antelope Valley Film Office.

14 GOAL 3 INVOLVE THE COMMUNITY STRATEGIES CELEBRATE FILM CULTURE IN PALMDALE ST 1 Host regular “Palmdale Movie Nights” emphasizing “Made in the AV” films. LT 2 Hold community roundtables or pop-up events to educate residents about the City’s film history, vision for the future and progress on the Strategic Plan goals and strategies. LT 3 Develop strategies for building community excitement and a volunteer base to support future Film Palmdale events, festivals and functions. ENCOURAGE COMMUNITY USE OF PALMDALE FILM STAGE ST 1 Organize tours of the Palmdale Film Stage for high school and college students and encourage student use of the fa