Economic Development Committee

LOGITECH: 6, SAVE SENSITIVE HERE FOR US. LOGITECH: UPSET. LOGITECH: DECENT PRICE, YOU KNOW, IS ABSENT. DAVID IS ALSO ABSENT. OKAY. LOGITECH: SO I'M SEEING THAT WE DID NOT HAVE A QUORUM. OH, HERE'S FOR US. YAY. LOGITECH: THANK YOU. WE STILL NEED FOLLOW UP. LOGITECH: SO IF WE COULD ALL STAND AND DO THE PLEDGE? DO YOU WANT TO LEAD US? SURE. LOGITECH: BETTY, AND OF AMERICA LOGITECH: TO THE REPUBLIC FOR WHICH IT STANDS? ONE NATION, UNDER GOD, INDIVISIBLE WITH LIBERTY AND JUSTICE FOR ALL. LOGITECH: AND SEEING A COUPLE OF CITIZENS HERE. LOGITECH: DID YOU HAVE ANYTHING YOU'D LIKE TO SAY? PRESENTATION LOGITECH: LIKE TO INTRODUCE? WILLIAM HAS BEEN OWNER OF THE LINCOLN FAMILY, TAEKWONDO ACADEMY FOR 3 YEARS. LOGITECH: 8 YEARS NOW 8 YEARS! CAN YOU BELIEVE IT? 8 YEARS, 8 YEARS! THAT'S AND THAT THAT'S IF YOU DON'T KNOW IT'S 6, 15 5TH STREET. LOGITECH: AND IT'S BEEN VERY ACTIVE IN CITY EVENTS, IS ALSO THE PRESIDENT OF THE DOWNTOWN LINCOLN ASSOCIATION FOR THE LAST 3 YEARS. LOGITECH: AND WILLIAM HAS TAUGHT HUNDREDS OF BOYS AND GIRLS FAMILIES MARTIAL ARTS WHILE LEARNING, RESPECT AND SOLID VALUES. WE WELCOME YOU, WILLIAM, ABSOLUTELY. THANK YOU SO MUCH. YEAH. SO ALL THIS I LIVE OFF OF. WELL, 1ST OF ALL, LET ME INTRODUCE THE SCHOOL. SO LINCOLN FAMILY MARTIAL ARTS. IT'S ALSO LINCOLN FAMILY. TAKE ONE DO, AND THAT'S WHAT WE STARTED WITH IN THE LAST YEAR. WE'VE EVOLVED TO 9 DIFFERENT MARTIAL ARTS WITHIN THE SCHOOL. LOGITECH: AND AND I'LL TELL YOU MORE ABOUT THAT HERE IN A BIT, BUT IT IS FAMILY OWNED AND OPERATED. SO ME AND MY WIFE DECIDED THAT LOGITECH: EARLY ON, WHEN SHE STARTED HER MARTIAL ARTS CAREER THAT YOU KNOW WHAT I THINK WE SHOULD DO. THIS. I LIKE WHAT IT HAS DONE FOR OUR OWN FAMILY, WHAT IT HAS DONE FOR OUR KIDS, AND WE HAD IT. WE HAD PLANTED THE SEED A WHILE BACK ABOUT OWNING A MARTIAL ARTS SCHOOL AND BEING ABLE TO INVEST INTO THE COMMUNITY, ESPECIALLY THE KIDS. AND THEN FROM THERE THE PARENTS AND FAMILIES. LOGITECH: SO OUR OUR DREAM OR THOUGHT CAME TO FRUITION IN 2017. ACTUALLY, IT WAS THE END OF 2016 WE HAD AN OPPORTUNITY. THERE WAS A SCHOOL THAT WAS HERE NOT DOING TOO WELL, AND WE WERE GIVEN THE OPPORTUNITY TO TO TAKE OVER THE SCHOOL, AND SO WE PURCHASED A SCHOOL. WE ARE FAMILY LOGITECH: OWN, AND OPERATE. SO MY DAUGHTER, SHE'S 23 NOW. SHE STARTED WHEN SHE WAS 6. LOGITECH: SHE'S 1 OF MY MAIN INSTRUCTORS AT THE SCHOOL, AND SHE IS A GREAT ROLE MODEL AND ALSO MENTOR TO A LOT OF THE GIRLS AND EVEN WOMEN IN OUR ACADEMY. LOGITECH: MY SON. HE STARTED WHEN HE WAS 3. MY MIDDLE CHILD. HE IS A 4TH DEGREE BLACK BELT. HE'S 16, AND HE'S ALSO ONE OF MY MAIN INSTRUCTORS IN THE SCHOOL. HE TEACHES, IF YOU COULD BELIEVE IT, 3 AND 4 YEAR OLDS, AND THEN 5 AND 6 YEAR OLDS. THAT'S ANOTHER GROUP THAT WE HAVE AS WELL. LOGITECH: AND THEN WE HAVE MY YOUNGEST SON, AND HE'S INVOLVED. HE STARTED WHEN HE WAS 18 MONTHS. SO WE HAVE A MINI SKILLS PROGRAM THAT I DON'T PROMOTE TOO MUCH. BUT MY DAUGHTER, SINCE I'M A GRANDFATHER NOW, WHEN WHEN HE TURNED 18 MONTHS. LOGITECH: HE SHE SAYS, OH, I GOT TO RESTART THIS PROGRAM, DAD, I'M LIKE, GO AHEAD. YOU COULD DO IT. SO SHE TEACHES THAT 18 MONTHS TO 36 MONTHS OLD. SO HE'S BEEN TRAINING MY GRANDCHILD FOR THAT LONG. HE'S 2 AND A HALF YEARS OLD NOW. MY YOUNGEST SON STARTED 18 MONTHS IN THAT PROGRAM. NOW HE'S LOGITECH: 6 AND A HALF. HE'LL BE 7 AT THE END OF JULY, AND HE'S NOW IN MY LEADERSHIP PROGRAM. SO HE GRADUATED FROM TINY TIGERS UP TO THAT POINT. LOGITECH: SO ALL THIS EVOLUTION WE STARTED RIGHT THERE LOGITECH: AT THAT LOCATION RIGHT OFF OF LINCOLN BOULEVARD. WE HAD THE BEST PARKING. IT WAS AMAZING. AND THEN WE HAD A WONDERFUL SMOKE SHOP COME IN NEXT DOOR, WHICH WAS, WHICH WAS INTERESTING. AND I'M LIKE, SO IN 2020, WHEN THINGS WERE VERY UNCERTAIN. LOGITECH: MY WIFE'S LIKE, HEY THIS THE LOCATION WE'RE AT NOW OPENED UP. AND I'M LIKE, YOU KNOW, THAT TIMES ARE VERY UNCERTAIN RIGHT NOW. THE RENT'S GONNA GO UP. WE HAVE TO DO IT SO LIKE A GOOD HUSBAND. I ACCEPTED. AND I SAID, ABSOLUTELY, WE'RE GONNA GO AHEAD AND MOVE. AND WE DID SO. THAT WAS THE END OF 2020. THAT WAS OCTOBER TIMEFRAME WHEN WE STARTED SETTING UP, AND BY NOVEMBER WE WERE UP AND RUNNING. LOGITECH: SO THAT'S A LITTLE BIT OF THE HISTORY OF MY FAMILY AND OUR LOCATIONS, AND REALLY WHAT OUR GOAL WAS WAS TO SHARE THE VALUES OF MARTIAL ARTS WITH THE COMMUNITY. WE WANTED TO BUILD CHILDREN UP, TO BE STRONG, INDEPENDENT. LOGITECH: INVOLVED IN THE COMMUNITY. WE WANT TO BUILD UP OUR FUTURE LEADERS, AND THAT'S WHAT WE'VE DONE. AND WE STARTED OFF KIND OF ROUGH. I WASN'T GIVEN. I WAS GIVEN A VERY SIMPLE WAY TO GET STARTED. BUT I'VE GROWN ALONG THE WAYS I'VE GOTTEN A LOT OF MENTORSHIP. I'VE GONE THROUGH A LOT OF LEADERSHIP, A LOT OF BOOK READING A LOT OF NETWORKING. SO WHEN IT COMES TO OWNING A MARTIAL ARTS SCHOOL. LOGITECH: IT'S NUMBER ONE. IT'S BEING A MARTIAL ARTIST, BECAUSE THERE'S A LOT OF COMMERCIAL STUFF OUT THERE. IT'S LIKE, HEY, I JUST WANT TO BELT RANK BELT, RANK BELT RANK. I WANTED THIS TO BE REAL. SO I CONTINUE TO. I ACTUALLY TRAIN NOW IN GRASS VALLEY. LOGITECH: SO EVERY WEEK I DRIVE AN HOUR TO TRAIN WITH ONE OF MY PARTNERS AND ONE OF MY MASTERS, AND I'M LEARNING 8 DIFFERENT MARTIAL ARTS ON TOP OF OF TAEKWONDO. WHY IS THAT IMPORTANT? WELL, WE'RE IN DIFFERENT TIMES NOWADAYS. RIGHT? LOGITECH: TAEKWONDO HAS BECOME MORE OF A SPORT, AND THERE'S NOTHING WRONG WITH TAEKWONDO. I THINK IT'S GREAT. THEY'RE GREAT FOR KICKING FROM A ZONE 3 OR 4. I'LL TAKE YOU TO ALL THE WAY TO, YOU KNOW ANOTHER TOWN RIGHT? BUT WHEN YOU COME IN CLOSE LOGITECH: THAT CHANGES THINGS RIGHT. YOU HEAR A LOT ABOUT THE TREND OF BJJ. JUJITSU, RIGHT. I HEAR A LOT ABOUT THAT, ESPECIALLY FROM LAW ENFORCEMENT AND THINGS LIKE THAT. BUT AFTER I HAVE A CONVERSATION WITH THEM I SHARE WITH THEM A LITTLE BIT MORE ABOUT WHAT WE DO, AND THEY'RE VERY INTERESTED. SO I HAVE QUITE A FEW LAW ENFORCEMENT STARTING TO COME INTO MY ACADEMY. NOW. LOGITECH: WHAT WE TEACH IS THINGS FROM CLOSE QUARTER COMBAT, WHICH IS VERY IMPORTANT, WHICH ALL OF THIS LEADS TO CHILDREN, TEENS, ADULTS REALLY HAVING MORE CONFIDENCE. LOGITECH: AND THAT'S REALLY WHAT IT IS, IT'S GOOD FOR THEIR MENTAL HEALTH TO HAVE A POSITIVE MINDSET. SO WE TEACH THEM THE SPORT OF TAEKWONDO. BUT WE START ACTUALLY WITH KICKBOXING. SO WE START WITH MUAY, THAI KICKBOXING AND WHITNEY, YOU CAME TO OUR SCHOOL A WHILE BACK TO TRY IT OUT SINCE YOU CAME. THAT WAS LIKE ALMOST KIND OF LIKE THE BEGINNING OF OUR EVOLUTION THAT HAPPENED WITHIN THE LAST YEAR. I THINK IT'S BEEN ABOUT LOGITECH: 14 MONTHS SINCE WE ADOPTED THESE TYPES OF CURRICULUM, AND IT'S BEEN THE BEST THING THAT WE EVER DID. SO WE TEACH ESCAPES, THROWS, TAKEDOWNS, EVERYTHING FROM JUDO, KODAKON, JAPANESE JUJITSU, WHICH IS A FULL SCOPE OF JUJITSU FROM SMALL CIRCLE HAD GRAPPLING THOSE TYPES OF THINGS WE TEACH SALAT. LOGITECH: WHICH IS AN INDONESIAN ART WHICH TEACHES A FORM, BUT IT'S NOT A FORM OF STANDING, OF WALKING AROUND AND MAKING A FORM. IT'S A FORM OF HAND GRAPPLING. SO WE TEACH THAT WE ALSO TEACH KNIFE DEFENSE, WHICH IS VERY, VERY IMPORTANT. ONE OF MY STUDENTS. HE'S A MEDICAL DOCTOR AND AN ER AND HE HAD SOMEONE COME IN FROM A TEENAGER THAT GOT STABBED RIGHT IN THE BACK. LOGITECH: AND LOGITECH: I JUST FELT, REALLY. BUT HE'S LIKE, I'M SO GLAD THAT I'M LEARNING THIS KNIFE DEFENSE FROM YOU, BECAUSE, YOU KNOW, LOOK WHAT HAPPENED. AND THIS ISN'T IN OUR AREA. IT WAS IN ANOTHER COUNTY, BUT IT JUST GOES TO SHOW THAT KNIFE IS A VERY. LOGITECH: VERY DANGEROUS WEAPON. YOU CAN CONCEAL IT. YOU CAN CARRY IT AROUND. YOU KNOW THOSE TYPES OF THINGS. AND LOGITECH: WHEN YOU HAVE, WHEN YOU'RE TEACHING SOMEONE TO BE ABLE TO DEFEND AGAINST SOMETHING, AND IN MY TESTING, YOU HAVE TO BE ABLE TO SURVIVE 30 SECONDS OF NOT GETTING TOUCHED BY THE PLAY KNIFE. WE DON'T USE REAL ONES. OKAY. IN FACT, I'VE EVEN THOUGHT ABOUT USING LIKE A LIPSTICK. I'M GOING TO TRY TO GET YOU RIGHT. AND IF YOU GET A MARK, YOU'RE DONE DUDE. SO SO YEAH, SO WE TEACH VERY EFFECTIVE SELF-DEFENSE. LOGITECH: AND IN WEAPONRY, ESPECIALLY, KNIFE IS MY 1ST ONE THAT I GO TO, AND THEN WE TEACH STICK AS WELL. WE TEACH DIFFERENT FORMS OF ESCAPES FROM SOMEONE GETTING YOU IN A HEADLOCK, OR SOMEONE GETTING YOU IN A GUILLOTINE, CHOKE A HALF, PLUME, A FULL PLUME, A BEAR HUG. ALL THOSE TYPES OF THINGS ARE IMPORTANT FOR CHILDREN AND EVEN ADULTS TO FEEL CONFIDENT. LOGITECH: RIGHT? SO THOSE ARE THE THINGS THAT WE'VE EVOLVED TO. BUT EVEN THOUGH THAT'S IMPRESSIVE TO ME, AT LEAST. LOGITECH: WHAT I'M MORE IMPRESSED WITH IS WITH OUR CHARACTER DEVELOPMENT PROGRAM THAT WE HAVE WITHIN OUR SCHOOL. SO WE'VE REALLY EVOLVED THAT AS WELL. AND WE'VE TAKEN IT TO A MUCH HIGHER LEVEL. RIGHT NOW, WE'RE GOING THROUGH A BOOK FOR PERSONAL DEVELOPMENT WHICH I CALL BLACK BELT SUCCESS SKILLS TRAINING, WHICH IS THE PSYCHOLOGY OF WINNING. LOGITECH: SO I'M TEACHING OUR STUDENTS, INCLUDING ADULT FAMILIES, HOW TO HAVE A WINNING MINDSET. NOW IT'S A LITTLE BIT OF A DATED BOOK, BECAUSE THAT'S FROM A LONG TIME AGO. RIGHT? SO SOME OF THE THINGS MIGHT. IT'S A CLASSIC, BUT WE'VE TAKEN LOGITECH: EACH CHAPTER. WE DISSECT IT, AND WE TAKE IT, AND WE PUT TOGETHER A LESSON PLAN TO TALK ABOUT THE BENEFITS OF THAT, WHETHER IT'S POSITIVE SELF MOTIVATION, POSITIVE SELF IMAGE, WHATEVER THAT IS WITHIN THE SCOPE OF THAT CHAPTER, AND WE HAVE A MATCH CHAT WITH EVERYONE, AND WE HAVE A DISCUSSION. LOGITECH: AND THEN WHAT I DO IS I GIVE THEM LOGITECH: THE SHEET THAT THE INSTRUCTORS USE, WE GIVE IT TO THEM SO THAT THEY CAN HAVE ALL THAT INFORMATION. THEY DON'T HAVE TO EVEN READ THE BOOK, ALTHOUGH WE GIVE THEM THE BOOK ALSO, IF THEY WANT TO READ ALONG ON THE BACK. LOGITECH: HAS A QUESTIONNAIRE, SO THEY HAVE TO ENGAGE AND ANSWER SOME QUESTIONS, TO BE ABLE TO EARN A CHARACTER STRIKE WHICH I CALL A BLACK BELT ATTITUDE STRIKE, AND SO I'LL TELL YOU WHAT. LOGITECH: EVEN ADULTS THEY THEY LIKE TO BE RECOGNIZED FOR THEIR GOOD BEHAVIOR AND GOOD HABITS RIGHT? SO WHEN YOU GET A LITTLE TIP ON YOUR BELT LOGITECH: THAT GOES TOWARDS EARNING MEDALS AND EARNING TROPHIES, AND BEING RECOGNIZED WITH YOUR BELT AWARD CEREMONY. IT GOES A LONG WAY. SO IT'S REALLY A LOT OF POSITIVE REINFORCEMENT. WE TEACH A LOT OF LEADERSHIP SKILLS AS WELL WITHIN THE ACADEMY. SO AS YOU GO THROUGH. IF YOU CHOOSE THAT YOU WANT TO BECOME A BLACK BELT LOGITECH: RIGHT? THEN YOU'RE GONNA GO THROUGH MY LEADERSHIP TRAINING AS WELL. THAT'S 1 OF THE AVENUES. OKAY? SO WE'RE BUILDING CONFIDENCE, MENTAL HEALTH. LOGITECH: WE'RE TEACHING THEM TO HAVE A GOOD CHARACTER, A GOOD MORAL COMPASS AS WELL. WITHIN OUR ACADEMY. SO IT'S A FULL LOGITECH: DEVELOPMENTAL PROGRAM WHICH INCLUDES SOME RECREATION BECAUSE I CALL SPORT RECREATION. RIGHT? LOGITECH: THIS IS EDUCATIONAL WITH SPORT, JOANNE DID. I ALREADY RAN OUT OF TIME. WELL, YOU'RE GOING TO. I WANT YOU TO GET TO. I LOVE THE CHARACTER BUILDING THINGS. IT'S WONDERFUL. I WANT YOU TO GET TO A LITTLE BIT ABOUT DLA. AND THEN WHAT CITY IS DOING? WELL, WHAT WE'RE NOT DOING. WELL, OKAY, SO LET ME SHARE A LITTLE BIT ABOUT ABOUT THAT. WELL, FOR MY SCHOOL. I LOVE ALL THE EVENTS THAT THAT WE PUT ON RIGHT, AND THE THE CITY IS VERY SUPPORTIVE OF THAT. IN FACT. LOGITECH: BEING PART OF THE DLA PARK AND REC. HAVE WAIVED SOME OF THE FEES FOR US TO BE ABLE TO HAVE SOME OF THESE EVENTS AS WELL, WHICH BRINGS COMMUNITY TOGETHER. WHEN YOU BRING COMMUNITY TOGETHER, ESPECIALLY HERE IN THE DOWNTOWN AREA. IT JUST. IT'S A SENSE OF LOGITECH: OF TOGETHERNESS, RIGHT? IT'S THE SPOT. IT'S THE HUB. IT'S WHERE WE COME TOGETHER AND DO LIFE TOGETHER. SO IT GIVES ME AS A BUSINESS OWNER, AND I BELIEVE, A LOT OF THE BUSINESSES IN THE DOWNTOWN AREA OPPORTUNITY TO SHARE LOGITECH: THE BENEFITS OF WHAT THEY HAVE, WHETHER WHETHER IT'S SOME OF THE PRODUCTS THAT THEY HAVE VERY NICE PRODUCTS WITHIN THE DOWNTOWN AREA, AND IT ALSO BRINGS PEOPLE HERE THAT OTHERWISE WOULD GO IN A DIFFERENT DIRECTION, RIGHT? PROBABLY GO ON 65, AND GO SOUTH, EVEN THOUGH THERE'S SO MUCH TRAFFIC NOW, SO LOGITECH: SO BRINGING UP TO THE DOWNTOWN AREA, I THINK, IS VERY IMPORTANT. SO THOSE THOSE THINGS THAT THEY HAVE IN PLACE. I REMEMBER A TIME WHEN WHEN 2020 21 WAS AROUND. THINGS WERE HARD TO GET. THINGS WERE GETTING MORE EXPENSIVE, AND THE CITY, INSTEAD OF KEEPING THEIR MONEY, THEY SAID, HEY, WE'RE GOING TO HELP AND INFUSE SOME MONEY INTO THE ECONOMY INTO THE DOWNTOWN OR THE BUSINESSES IN THE LINCOLN AREA TO HELP THEM SURVIVE. LOGITECH: WELL, I JUST WANNA THANK YOU GUYS, BECAUSE THAT REALLY DID MAKE A DIFFERENCE FOR ME FROM PAYROLL TO TO BEING ABLE TO AFFORD SOME OF THE EQUIPMENT THAT I NEED OR OR IT. JUST IT REALLY HELPED RIGHT? IT JUST FELT LIKE, OH, MAN, AM I GONNA MAKE IT THIS MONTH? I GOT RENT. I GOT UTILITIES ALL THESE OTHER. THOSE THINGS DON'T GO DOWN RIGHT? SO THAT WAS VERY, VERY HELPFUL. LOGITECH: AND IT WAS HELPFUL FOR A LOT OF THE OTHERS IN THE DOWNTOWN AREA AS WELL, WHEN IT COMES TO DOWNTOWN LINCOLN ASSOCIATION, I'M VERY PROUD. I STARTED IN 2017. I GOT TO MEET JOANNE. I DIDN'T EVEN KNOW WHAT WAS GOING ON. LOGITECH: AND I JUST, I JUST, I GOT INVITED. I'M OKAY. AND I JUST SAT THERE LIKE A LIKE A FLY, YOU KNOW, JUST KIND OF WATCHING. I DON'T EVEN KNOW WHAT'S GOING ON, AND AND I GOT TO LEARN ABOUT WHAT THE THE DLA REALLY DOES IN SUPPORTING THE DOWNTOWN BUSINESSES. LOGITECH: AND THEN I CAME TO REALIZE WHY THAT WAS SO IMPORTANT TO WORK WITH THE CHAMBER AS WELL. WHY? WELL, BECAUSE OF THE BYPASS RIGHT? LOGITECH: A LOT OF THE FAMILIES IN THE LINCOLN AREA, SUN CITY. 12 BRIDGES I LIVE IN 12 BRIDGES LOGITECH: HAVE THEIR LIFE GOING DOWN SOUTH TOWARDS ROCKLAND AND ROSEVILLE. THEY HAVE A LOT OF THE AMENITIES AND THINGS LIKE THAT. WELL, I THINK IT'S VERY IMPORTANT FOR THEM TO COME THIS WAY AS WELL. RIGHT? SO THERE'S AN ASSOCIATION THAT NEEDS TO BE PUT IN PLACE TO BE ABLE TO SUPPORT AND ADVOCATE FOR THE BUSINESSES OVER HERE WITH THE SUPPORT THAT'S NEEDED. I FEEL LIKE WE NEED A LITTLE MORE SUPPORT THAN EVERYONE ELSE LOGITECH: HERE IN THIS DOWNTOWN AREA, AND THIS IS THE PLACE TO BE. THIS IS THE HUB. SO I GOT INVOLVED WITH THE DLA. SOMEHOW I GOT NOMINATED AND ENDED UP BEING THE VICE PRESIDENT. THERE WAS SOME SHUFFLE, AND THEN ALL OF A SUDDEN, THAT PERSON LEFT. SO I'M THE PRESIDENT. LOGITECH: OKAY. SO I HAD TO BECOME THE PRESIDENT REALLY QUICK. AND THE GREAT THING IS THAT IN THE BOARD WE ALL WORK TOGETHER. WE'RE ALL BUSINESS OWNERS AND VOLUNTEERS, AND WE ALL WORK TOGETHER FOR THE BENEFIT OF OUR OWN BUSINESSES AND THE BUSINESSES AROUND OUR AREA. SO I'M VERY PROUD TO SAY THAT WE HAVE A FULL BOARD, AND WE ARE WORK, COLLABORATE VERY WELL TOGETHER. LOGITECH: AND WE'RE ALL INVESTED IN MAKING EVENTS HAPPEN AND BEING A DIFFERENCE, NOT JUST IN THE BUSINESSES, BUT ALSO THE COMMUNITY AS WELL. SO WE'RE VERY COMMUNITY DRIVEN LOGITECH: RIGHT? LOGITECH: I THINK I WAS SUPPOSED TO ANSWER SOMETHING ELSE. ANYTHING YOU WANT TO SAY ABOUT THE CITY COULD DO BETTER. THE CITY COULD DO BETTER. GOSH! PARKING. I THINK THAT'S A NUMBER ONE ISSUE, ESPECIALLY WHEN WE HAVE BIG EVENTS AND THINGS LIKE THAT. I THINK SEAN'S WORKING ON TRYING TO GET SOME SPACE SO THERE COULD BE MORE PARKING SPOTS IN THE AREA. I THINK THAT'S THAT'S 1 OF THE BIG ONES. LOGITECH: JUST CONTINUE TO SUPPORT THE EVENTS PARK AND REC. DOES A GREAT JOB WITH SUPPORTING US AND MAKING SURE THAT THINGS ARE SECURE AND MAKING THINGS HAPPEN AS WELL. SO I'M VERY PROUD AND HAPPY TO BE WORKING WITH DENISE OVER AT PARK AND REC. AND DOUG AS WELL FOR THE DIFFERENT AREAS. LET'S SEE HERE. LOGITECH: THERE'S LIKE, I SAID, THIS IS LIKE RADIATOR SPRINGS, AND THERE'S A LOT OF AUTOMOTIVE BECAUSE IT USED TO BE A 65. SO IN THE PLANS FOR DOWNTOWN, IF SOME OF THOSE THINGS COULD CHANGE SOMEHOW LIKE OPPORTUNITIES FOR RELOCATION, SO THAT WE CAN HAVE MORE THRIVING, IMPROVING THE CHARM OF DOWNTOWN LOGITECH: WALKABILITY TO BE ABLE TO WALK AND ENJOY ALL THE BEAUTIFUL ART, BE ABLE TO WALK INTO RESTAURANTS. I LIKE WHAT WHAT HAPPENED OVER HERE WITH SLICE? THEY HAVE THAT LITTLE THING. THEY HAVEN'T USED IT VERY MUCH YET, BUT I THINK THEY WILL GOING INTO THE SEASON. SO THAT TYPE OF THING. I WENT TO GRASS VALLEY YESTERDAY AND HAD LUNCH, AND I JUST I FELT THE CHARM OVER THERE. I THINK WE CAN BE THE SAME THING. I THINK WE HAVE THE LOGITECH: THE BASICS, THE FOOTPRINT TO BE ABLE TO DO SOMETHING LIKE THAT. SO AS WE'RE GOING THROUGH THE PLANNING FOR DOWNTOWN, I THINK THAT'S SOMETHING THAT NEEDS TO BE CONSIDERED TO MAKE IT RESTAURANT, I MEAN, WHO DOESN'T LIKE FOOD OR DRINKS LOGITECH: RIGHT? DATE NIGHT SHOULD BE DOWN HERE, YOU KNOW. THOSE HAVE WALKING THE WEEKEND WITH THE KIDS ENJOYING THE PLAZA, AND I THINK THERE'S SOME PLANS FOR THE PLAZA TO BE REDESIGNED AS WELL, MAYBE WITH THE WITH THE WATER PARK. LOGITECH: NO, I'M JUST SAYING LOGITECH: PUBLIC RESTROOMS IS A HUGE THING AS WELL. WE WORK TOGETHER WITH THE CITY WITH THE CHAMBER, AND I'M HAPPY TO SAY THAT COLLECTIVELY WE'VE GOTTEN BETTER AT COMMUNICATION AND MEETING AND SUPPORTING EACH OTHER, BECAUSE THAT'S REALLY WHAT THE LOGITECH: THE CITY NEEDS TO BE AS SUPPORTIVE OF EACH OTHER. RIGHT? SOMETIMES IT FEELS LIKE HIGH SCHOOL, AND YOU HAVE ONE GROUP OVER HERE. OH, WE'RE GOING TO DO IT BETTER. AND THEN YOU HAVE ANOTHER GROUP OVER HERE, AND YOU'RE LIKE, WELL, YOU SHOULD BE WITH THE CHAMBER, THE DLA BOTH? THAT'S THE ANSWER. LOGITECH: RIGHT? WHY NOT GET SUPPORT FROM 2 DIFFERENT ENTITIES AND OUR PRO BOTH NONPROFITS TO BE ABLE TO BENEFIT YOUR BUSINESS. LOGITECH: THAT'S REALLY BEING OPEN-MINDED, POSITIVE MINDSET THE THINGS THAT WE TEACH AT OUR SCHOOL. MAYBE I SHOULD HAVE A CLASS FOR BUSINESS OWNERS AND CITY COUNCIL AND ALL THOSE THINGS. OKAY. SO I THINK MY TIME'S ALMOST UP. SO I WANT TO SAY A COUPLE OF THINGS. NUMBER ONE. LOGITECH: LINCOLNOPOLY. THIS WAS PUT ON BY THE DOWNTOWN LINCOLN ASSOCIATION TO REALLY SUPPORT THE LOCAL BUSINESSES. THEY HAD DONE SOMETHING IN THE PAST, AND WE WANTED TO REVIVE IT AND MAKE IT REALLY FUN. BUT THIS IS ALSO A FUNDRAISER FOR THE DOWNTOWN LINCOLN ASSOCIATION TO BE ABLE TO DO THE THINGS THAT WE DO. SO, WHATEVER WE CAN DO TO HELP SUPPORT MAKING THIS HAPPEN. I THINK WE HAD SOME IDEAS ABOUT GOING TO THE HIGH SCHOOLS AND DOING SOMETHING LIKE THAT AS WELL, BECAUSE THE HIGH SCHOOLS ARE IN HERE. LOGITECH: THERE'S A LOT OF HISTORY. THERE'S A LOT OF BEAN IS IN HERE. I MEAN IT. JUST IT REALLY HIGHLIGHTS LINCOLN, AND WHO WE ARE SO I THINK THIS SHOULD BE IN EVERY SINGLE HOUSEHOLD IN LINCOLN. I THINK WE HAVE. I DON'T KNOW HOW MANY HOUSEHOLDS LOGITECH: A LOT, SO I THINK WE HAVE ENOUGH TO BE ABLE TO MAKE A LITTLE DENT IN THAT RIGHT. AND THEN WE HAVE A NETWORKING EVENT COMING UP ON APRIL 23RD LOGITECH: FROM 5, 35, 30 TO 7. SEE, I HAVE OVER HERE 5, 30 TO 7. YOU GUYS ARE ALL INVITED. PLEASE COME. IT'S GONNA BE OVER AT THE GRAND FEE BUILDING. IT'S GOING TO BE AT THE ARTISTRY WORKSHOP IN THE BACK LOGITECH: RIGHT? IT'S GOING TO BE A LOT OF FUN NETWORKING FUN GAMES, PRIZES. I HEARD. THERE'S GOING TO BE FOOD AND WINE, TOO. ARTIST WORKSHOP. OH, YES, YOU SAID WINE. WHERE IS IT? LOGITECH: SO YOU JUST GO INTO THE BRAND, FEED, BUILDING YOU. THE REBEL HAND IS THERE? YOU JUST GO TO THE BACK. IT'S LIKE UNDER THE STAIRCASE. YEAH, WHAT'S THE DATE? AND THAT IS MAY APRIL 23, RD APRIL 23, RD FROM LOGITECH: 5, 30 TO 7. LOGITECH: THANK YOU. THANKS SO MUCH. LOGITECH: I'LL GIVE YOU SOME BROCHURES HERE AND A FEW. DOES ANYONE WANT SOME OF THESE STICKERS. SURE, THESE ARE NICE VINYL STICKERS. THIS IS A TIGER FOR MY 3 TO 6 YEAR OLDS. WE NEED TO MOVE ALONG. SO YOU GUYS CAN PASS THEM ALONG. OKAY, ALL RIGHT. THANK YOU FOR HAVING ME LOGITECH: ALRIGHT. SO WE HAVE NOW 4 4 MEMBERS. SO I BELIEVE WE HAVE A SORRY ABOUT THAT. SO I'M GLAD YOU'RE HERE. I HAVE NO EXCUSE FOR BEING LATE. I WISH I DID. ALL RIGHT, SO WE NEED TO APPROVE THE MEETING. MINUTES FROM FEBRUARY 12.TH LOGITECH: DID EVERYBODY GET A CHANCE TO? I DID HAVE A COUPLE OF ADDITIONS. WE ALSO HAD AT THAT MEETING WE HAD PETER RACKER, WHO WAS, AND WE ALSO HAD LOGITECH: CHRISTY MCKINNEY. LOGITECH: SO IF WE COULD ADD THOSE SHE WAS INTRODUCED AS THE SAN FRANCISCO CITY ATTORNEY AT THAT MEETING. LOGITECH: IS THAT GOOD? LOGITECH: AND THEN OTHER THING I WANTED TO NOTE IS FOR THE SPOTLIGHT SPEAKER, MIA GUZMAN. SHE ALSO IS THE OWNER OF RETAIL SHOP. BLESS YOUR HEART, MARKET. LOGITECH: SO I THINK IT'S IMPORTANT THAT HER RETAIL SHOP BE LISTED, AND AND SHE ALSO DOES EVENTS. IN FACT, SHE DID 14 EVENTS IN OUR DOWNTOWN LAST YEAR, AND SHE DOES GREAT EVENTS. YES, SHE DOES. LOGITECH: SO I JUST WANT TO ACKNOWLEDGE THE FACT THAT SHE HAS A MARKET, A RETAIL STOCK. IF THAT'S OKAY. LOGITECH: ANY OTHER LOGITECH: ADDITIONS OR CORRECTIONS TO THE MINUTES I ENTERTAIN A MOTION TO APPROVE THE FEBRUARY MINUTES. OH, MOTION WITH THOSE SUGGESTED EDITS THAT YOU'VE HAD THERE A SECOND SECOND. THANK YOU. ALL IN FAVOR OF APPROVING. AYE, THOSE OPPOSED. LOGITECH: VERY GOOD. HOW ABOUT MARCH 12, TH OUR SECOND SET OF MINUTES? LOGITECH: HAVE ANY ADDITIONS? LOGITECH: DO WE HAVE A MOTION TO APPROVE? OR ARE THERE ANY THIS DISCUSSIONS? DIRECTIONS? LOGITECH: I'LL MAKE A MOTION TO APPROVE A SECOND. LOGITECH: ALL THIS IN FAVOR. I DON'T NEED IT FIRST.ST LOGITECH: SO APPROVED. OKAY, THANK YOU. THE NEXT ITEM ON THE AGENDA IS SUBCOMMITTEE. REPORT OUT. I'M NOT SURE WE HAVE ANY SUBCOMMITTEE REPORTS AT THIS TIME. NO CHAIR. MAYBE THIS IS A GOOD TIME. SURE, WE'RE ALL OVER IT. LOGITECH: ALL OF THEM. SO I'M GONNA SPEAK UP HERE TODAY BECAUSE I'M GONNA DO SOME TALKING. LOGITECH: SO LOGITECH: IF YOU HAD A CHANCE AND RECEIVED THE EMAIL THAT I SENT OUT LIKE LATE YESTERDAY. SORRY IT WAS LATE. WE HAVE BEEN KIND OF TALKING A LITTLE BIT INTERNALLY, AND WE TALKED TO A COUPLE OF EDC MEMBERS LOGITECH: THINKING ABOUT THIS SORT OF LIKE DIFFERENT SUBCOMMITTEE SETUP THAT THAT CAN BE TALKED ABOUT. A COUPLE OF MEETINGS BACK, AND THEN THE IMPLEMENTATION OF HOW THAT LOGITECH: PARTICIPATION IS SORT OF DIVIDED UP AMONGST MEMBERS. AND I THINK, YOU KNOW, JUST TO SPEAK PLAINLY. LAST MEETING WAS A TEENY, AWKWARD IT DIDN'T FEEL LIKE SOME MEMBERS. LOGITECH: EITHER. A AGREED WITH THE CONCEPT, OR, IF THEY DID, WEREN'T NECESSARILY INTERESTED IN ALL OF THE THINGS IN ONE OF THE CATEGORIES, MAYBE JUST ONE OF THEM. AND SO LOGITECH: WE KIND OF HAD A A STASIS PERIOD WHERE WHERE WE HAVEN'T REALLY BEEN ABLE TO GET APPOINTMENTS DONE. SO THE POINT OF MY MESSAGE TO ALL OF YOU LAST NIGHT WAS TO SORT OF FROM AT LEAST MY PERSPECTIVE. TAKE A LITTLE PERSONAL RESPONSIBILITY ABOUT THAT IT PROBABLY DOESN'T MAKE SENSE WHEN WE'RE TALKING ABOUT SUBCOMMITTEES, TO TRY TO HASH OUT HOW THAT OCCURS IN ROOM LOGITECH: THERE'S IT'S JUST DIFFICULT. BECAUSE, YOU KNOW, YOU'RE SORT OF FORCED INTO SAYING LIKE, OKAY, WELL, WHAT DO I WANT TO WORK ON FOR THE YOU KNOW MY REMAINDER OF MY TIME ON THIS COMMITTEE, AND LOGITECH: YOU KNOW WE'RE LIKE HOTELS NOW, AND PERHAPS THAT WAS A FOOL'S ERRAND IN THE BEGINNING. SO HERE'S WHAT I PROPOSED. MET THE CHAIR THIS MORNING, AND I'D LIKE TO REQUEST THAT TO THE EXTENT EVERYBODY CAN CARVE OUT A HALF HOUR FOR HER AND PROBABLY ONE OF US. LOGITECH: WE DO A ZOOM OR IN PERSON WITH EACH ONE OF YOU INDIVIDUALLY, AND WE JUST TALK ABOUT WHAT IT IS YOU WANT TO WORK ON, AND THEN WE FIND A LANE FOR YOU WITHIN ONE OF THOSE 3. I WILL SAY THAT I THINK THAT IF THE GOAL FOR ANYBODY IN PARTICULAR IS TO KIND OF JUST ONLY WORK ON THE THING THEY CARE ABOUT, PROBABLY ISN'T, YOU KNOW. MAYBE THIS ISN'T THE COMMITTEE FOR LOGITECH: THAT PERSON. LOGITECH: WE ALL HAVE TO DO THINGS IN SERVICE, WHETHER IT'S VOLUNTEER SERVICE OR ANY OTHER THAT WE DON'T WANT TO DO. I THINK THAT'S WHY THEY CALL IT WORK AND SO AND AND ACTUALLY, I WOULD SAY THAT I FIND THAT I GET THE BEST FEEDBACK FROM COMMITTEE MEMBERS WHEN THEY'RE ON COMMITTEES THEY DON'T HAVE SOME SORT OF PERSONAL STAKE IN. I DON'T MEAN FINANCIALLY OR WHATEVER, BUT THEY'RE NOT OVERLY INTERESTED IN IT, LIKE, BECAUSE THEY HAVE A FRESH KIND OF VERY SPECIFIC VIEW TOWARDS IT VERSUS, YOU KNOW, LOGITECH: KIND OF A BUILT ASSUMPTION THAT THEY BUILT OVER TIME. SO I WOULD ENCOURAGE YOU TO KIND OF GO BACK. LET'S LOOK AT THOSE 3 SECTIONS LOGITECH: WE'LL SCHEDULE SUBMIT IN PERSONS OR ZOOMS WITH JOANNE, AND THEN WE'LL TRY TO ASSIGN. YOU KNOW, PEOPLE INTO THE LANES THAT THEY'RE GONNA BE HAPPY. WE WANT YOU TO BE IN A IN A SUBCOMMITTEE THAT YOU YOU ENJOY, AND YOU FEEL LIKE YOU'RE PROVIDING VALUE TO 2 OTHER THINGS. ONE IS LOGITECH: OVER TIME. WHAT'S HAPPENED WITH THIS COMMITTEE IS? IT'S GROWN A LITTLE BIT, AND THERE'S BEEN SOME SOME SUCCESS WHICH I'LL TOUCH ON IN A MINUTE. LOGITECH: WE HAVE SHIFTED AWAY NATURALLY, BECAUSE WHAT WE WANTED TO DO WHEN I 1ST STARTED WERE JUST A COUPLE OF THINGS WE WERE MOSTLY TALKING ABOUT. LOGITECH: THERE'S THOSE THINGS HAVE EITHER BEEN DEALT WITH OR SOME SORT OF PATH TOWARDS RESOLUTION. A LOT OF THE WORK USED TO OCCUR IN THIS ROOM LIKE IDEAS. HOW DO WE DO IT? AND IT'S REALLY BECOME KIND OF INEFFICIENT. BECAUSE IF YOU WANT TO BE EFFECTIVE. WHAT WE KNOW WE KNOW FROM SOME OTHER COMMITTEES THAT ARE PRETTY PRODUCTIVE. AIRPORT IS MY FAVORITE AT THE MOMENT IN TERMS OF THAT LOGITECH: WHICH IS, THEY PICK THE THINGS THEY WANT TO DO, AND THAT WORK OCCURS IN SUBCOMMITTEE FORM. WE DON'T TALK ABOUT THE MECHANICS OR THE DETAIL, OR YOU KNOW ANY OF THAT HERE LOGITECH: UNTIL IT'S TIME FOR THE COMMITTEE TO SAY, OKAY, YOU KNOW, SUBCOMMITTEE A WHAT DO YOU GOT? AND THEN THAT SUBCOMMITTEE SELLS THEIR PITCH, AND WE'RE READY TO GO. SO I FEEL LIKE THAT'S A MORE PRODUCTIVE WAY TO DO IT, EVEN THOUGH IT MAY REQUIRE A TEENY BIT MORE TIME. COMMITMENT. BUT YOU KNOW WE HAVE WAYS NOW WHERE WE CAN. LOGITECH: YOU KNOW, IF YOU'RE GONNA BE AT CITY HALL FOR A CITY COUNCIL MEETING, FOR EXAMPLE, OR YOU'RE GONNA COME TO THIS MEETING. WE CAN SCHEDULE, PRE COMMITTEE MEETINGS OR POST. WE CAN GIVE YOU ROOM IN ANY OF OUR CONFERENCE ROOMS. LOGITECH: WE HAVE ALL OF THE ONLINES. SO IF YOU NEED THAT SERVICE, YOU CAN WITH ANY FLEXIBLE WAY YOU NEED LOGITECH: AND THE 3RD IS I JUST FEEL LIKE IT'S REALLY IMPORTANT. BECAUSE THIS IS SORT OF A NEW COMMITTEE WE HAVE. WE HAVE NEW MEMBERS. WE HAVE NEW COUNCIL MEMBERS. THAT LOGITECH: WE CUT OURSELVES A TEAM, A LITTLE BIT OF SLACK BECAUSE WE'RE SORT OF RESTARTING HERE AND RESETTING. AND NOW WE'RE FOCUSING ON SOME VERY SPECIFIC THINGS. WHAT YOU'RE GONNA HEAR IN ANOTHER ITEM IS AARON AND I ARE GONNA PEEL BACK THE CURTAIN FOR YOU A LITTLE BIT ON SOME OF THE BEHIND THE SCENES. SORT OF STAFF EDC. WORK THAT IS LOGITECH: DRIVEN MOSTLY BY SOME OF THE DISCUSSIONS THAT OCCUR HERE, BUT ARE REALLY MORE JUST SORT OF STUFF THAT WE'RE KIND OF PAID TO DO. AND SO WE HAVE WORK PRODUCT THAT WE'RE YOU DON'T TO REVIEW IT ALL TODAY. BUT WE WANT YOU TO TAKE A LOOK AT IT AND KIND OF, WE'RE GONNA START TO PUSH INFORMATION IN A DIFFERENT WAY. LOGITECH: SO I WANTED TO SOLICIT A LITTLE FEEDBACK ABOUT HOW YOU THOUGHT ABOUT WHAT YOU THINK ABOUT THE CONCEPT OF? MAYBE I THINK IT'S REASONABLE TO HAVE A GOAL THAT BETWEEN NOW AND NEXT MEETING WE CAN GET THOSE MEETINGS KIND OF SCHEDULED UP WITH JOANNE CHEST. OKAY? WELL, LET'S SAY, BETWEEN NOW AND THE NEXT MEETING OF THE NEXT MEETING. LOGITECH: WE COULD TALK ABOUT WHICH ONES, YOU KNOW YOU, YOU KNOW ONE OF THE STRUGGLES THAT WE HAVE HERE. EVERYBODY KIND OF RUNS ON SKELETON CREW IN IN LINCOLN, AND SO WE ARE ALWAYS ALLOCATING OUR RESOURCES TO THE THING THAT MATTERS AT THE MOMENT. LIKE PUTTING OUT LIKE A LEAKY SHIP LOGITECH: AND LOGITECH: SO TO THE EXTENT THAT THERE ARE CERTAIN COMMUNITIES THAT REALLY NEED A STAFF PERSON PRESENT WILL BE AVAILABLE AND PRESENT AT THOSE. AND THEN SOME OF THEM, YOU MAY SAY, HEY, WE DON'T REALLY NEED THAT WE'RE GOING TO JUST TALK ABOUT SOME CONCEPTUAL IDEAS WHICH IS FINE, TOO. SO EVERYBODY GENERALLY HAVE ANY KIND OF COMMENTS OR FEEDBACK ON THE IDEA ABOUT HOW WE CAN KIND OF BREAK THROUGH THE BARRIER AND GET THESE COMMITTEES ESTABLISHED. LOGITECH: OR ALTERNATIVE IDEAS. FOR THAT MATTER. LOGITECH: I THINK WHAT YOU'RE TALKING ABOUT KIND OF SEAN, IT SEEMS TO ME LIKE IS A REFOCUS, AND I THINK THAT WOULD BE A POSITIVE THING, BECAUSE I LOGITECH: THINGS HAVE BEEN A LITTLE STAGNANT, NOT MOVING. AND IF WE COULD. LOGITECH: YOU JUST HEARD THIS GUY TALK ABOUT SYNERGY BETWEEN RIGHT EVERYTHING WE NEED SYNERGY IN HERE. WE NEED SYNERGY BETWEEN CITY COUNCIL AND THE STAFF HERE AT CITY. AND THEN, IF WE'RE GOING TO BE EFFECTIVE AS A COMMITTEE, THEN WE NEED THE ABILITY TO WORK TOGETHER AND BE SYNERGISTIC WITH EVERYBODY ELSE, AND WE NEED TO MAKE SURE THAT WHAT WE'RE DOING HERE ALIGNS WITH WHAT OUR STAFF CAN GET DONE AND WHAT CITY COUNCIL CAN GET DONE, AND IT ALIGNS WITH WHAT WE CAN GET DONE, BECAUSE OFTENTIMES OUR HANDS ARE TIED ABOUT HOW WE CAN MOVE FORWARD, BECAUSE WE ARE NOT GETTING LOGITECH: WHAT WE NEED TO GET FROM SAY. LOGITECH: YEAH. SO WE ONE LITTLE THOUGHT, 1ST OF ALL, MELANIE, A HUNDRED PERCENT THAT THE WHOLE POINT IS LOGITECH: WE'VE STRUGGLED WITH THIS AT EDC IN THE PAST AND MOSTLY BROKE THROUGH IT. BUT LIKE, REMEMBER, WE ALWAYS USED TO TALK ABOUT LIKE, IF WE'RE GONNA DO EVERYTHING WE'RE GONNA DO IT ALL MEDIOCRE, RIGHT? OR WE'RE GONNA DO A COUPLE OF THINGS REALLY GREAT. AND YEAH, A COUPLE OF THINGS REALLY GREAT. SO LIKE, THAT'S KIND OF THE IDEA, I THINK INITIALLY, WAS JUST REMEMBER, I DON'T REMEMBER HOW MANY A LOT LOGITECH: NOW WE'VE KIND OF DRILLED THEM DOWN INTO SOME SPECIFIC ONE. SO YOU CAN TARGET MOVE, YOU KNOW. GET TO AS FAR AS YOU'RE GOING TO GET WITH A THING. MAYBE IT FAILS. MAYBE IT SUCCEEDS. MOVE ON TO THE NEXT. SO YES, AND THEN TO YOUR POINT, ANDREA, ONE OF THE PROBLEMS. ONE OF THE ADVANTAGES AND DISADVANTAGES OF A 2 YEAR BUDGET CYCLE IS THAT THE LAST 2 YEARS THIS EDC HAS OPERATED IN A BUDGET CYCLE UNTIL THIS COMING JUNE. LOGITECH: SO THAT DOESN'T GIVE STAFF OR UC A TON OF FLEXIBILITY TO MAKE MAJOR FINANCIAL CHANGES, BECAUSE LOGITECH: TRY TO FORECAST THAT TO BE GOOD. SO THAT'S SORT OF WHAT WE'RE DOING NOW. AND YOU'LL SEE HERE IN A MINUTE. SOME OF THE WORK PRODUCT IS BUILDING IN. WE'RE WE'RE TO A POINT WHERE THE GRASSROOTS WORK THAT WE'VE BEEN DOING FOR A REALLY LONG TIME HAS GOT TO ABOUT AS FAR AS WE'RE GOING TO TAKE IT. NOW, IT'S ABOUT MONEY. LOGITECH: SO THE THINGS YOU'RE GONNA SEE HERE IN A MINUTE WILL COST MONEY. LOGITECH: LOTS OF MONEY, AND THE BIG DECISIONS WILL PROBABLY NOT BE, HOW ARE WE GONNA DO THE THING IT'S GONNA BE, DO WE THINK THE INVESTMENT IS WORTH IT? SO IT'D BE A VERY DIFFERENT KIND OF DISCUSSION FOR YOU, I THINK. IS IT WORTH IT TO SPEND $50,000 TO MARKET SOME AIRPORT PROPERTY? LOGITECH: I DON'T KNOW. WE'LL HAVE TO TALK ABOUT THAT. LOGITECH: IT'S THE WHOLE POINT. SO, ASIDE FROM THOSE 2 COMMENTS WHICH I SO MUCH APPRECIATE ANY OTHER ONES. LOGITECH: WELL, YOU'RE DOING WHO COUNCIL MEMBERS. LOGITECH: IT MIGHT HELP IF I JUST REFRESH YOUR MEMORY OF THE 3 AREAS REVITALIZING DOWNTOWN LINCOLN LOGITECH: BUSINESS SUPPORT AND JOB CREATION AND MARKETING AND OUTREACH. LOGITECH: THERE YOU GO, JOHN WHITNEY ANYTHING LOGITECH: I I GOT I JUST READ. I I THINK THERE'S A LOT OF POTENTIAL. AND WE JUST NEED TO GET THAT. YOU KNOW. I THINK IT'S PART OF IT IS FIGURING OUT WHAT THE NEW THING IS, AND HOW THE THING THAT I'M INTERESTED FITS INTO THE NEW THING. AND AND I THINK SOME ADDITIONAL HANDHOLDING IS NECESSARY TO KIND OF BRIDGE. THAT TRANSITION FROM WHAT WE WERE DOING TO WHAT WE ARE DOING IS THE SAME THING. IT'S JUST A DIFFERENT DIFFERENT FRAME, AND I THINK SOMETHING THAT'S A LITTLE MORE MORE MANAGEABLE. AND THERE'S SOMETHING TO, THOUGH. LOGITECH: A LITTLE BIT OF THE LOGITECH: WHAT WE NEED IS WE, NOT ME? AND SO IT'S ALSO TAKING THE THINGS THAT YOU KNOW AND APPLYING THEM TO OTHER AREAS. SO WHEN YOU THINK ABOUT LIKE THE DOWNTOWN, IT ISN'T JUST THE CARNEGIE, OR JUST ISN'T THE CIVIC CENTER. IT'S HOW'S THE CARNEGIE AND CIVIC CENTER? WELL, IT'S TO CREATE. IT'S CREATING LIKE THAT'S THE DOWNTOWN. IT'S REVITALIZING THE DOWNTOWN TO CREATE RIGHT? HOW THOSE THINGS TOGETHER, AS OPPOSED TO HOW DOES THE CARNEGIE? WHAT'S THE CARNEGIE DOING? WHAT'S THE CARNEGIE DOING? LOGITECH: HOW'S A PLAY WITH CITY HALL AND THE DOWNTOWN MASTER PLAN AND REDOING THE MCBEAN OR THE BEERMANS PLAZA LIKE IT'S GOT TO BE HOW IT ALL WORKS TOGETHER. RIGHT, YOU KNOW RIGHT? SO GETTING ALL THE PEOPLE ON THE SAME SUBCOMMITTEE WORKING ON THOSE TANGENTIAL THINGS, I THINK, IS AN AMPLIFIER AS OPPOSED TO A LOGITECH: COMES AT THE TIME COOL. LOGITECH: WAIT ALRIGHT, WHITNEY. ANYTHING? NO, I THINK. I THINK IT SOUNDS GOOD. WE WILL MAKE IT SO. LOGITECH: OKAY, I'M NEXT UP. SO YOU WANT ME TO KEEP ROLLING. IS GOING TO BRIEF YOU ON SOME THINGS. I'M GONNA JUST GIVE A COUPLE OF QUICK ONES. LOGITECH: COUPLE OF THINGS. AT THE END OF THIS EFFORT IS GOING TO GIVE US A PRESENTATION ON ON THE DOWNTOWN CHARETTE PROCESS THAT'S BEEN HAPPENING SOME OF THE FEEDBACK THEY'VE RECEIVED THUS FAR. STILL A LOT MORE TO TO GO, BUT I DID THINK IT WAS KIND OF INTERESTING TO SORT OF LIKE. THINK BACK A LITTLE BIT. THE DOWNTOWN PLAN REDO OF THE DOWNTOWN PLAN WOULD NOT HAVE HAPPENED WERE IT NOT FOR THIS COMMITTEE. LOGITECH: SO THE IDEA OF IT STARTED HERE. THE FUNDING MECHANISM TO GET IT DONE STARTED HERE. THE APPLICATION STARTED HERE, THE COMMITMENT TO DO IT WITH EVEN WE HAD TO SUPPLEMENT WITH SOME CITY DOLLARS TO HAVE ENOUGH MONEY TO GET IT DONE STARTED HERE. LOGITECH: AND JOANNE AND I WERE TALKING ABOUT HOW LIKE THE NATURE OF PUBLIC SERVICE IN A WAY, IS THAT YOU DO THESE THINGS, THAT YOU. YOU GET STARTED. IT'S LIKE PLANTING A LITTLE SEED. YOU KIND OF JUST FORGET ABOUT IT. AND THEN YOU DON'T REALIZE THAT WE GET THIS DOWNTOWN PLAN FUNDED AND APPROVED, AND THEN THAT BECOMES A 2 YEAR PROJECT FOR EFFORT. AND CHRISTIAN OVER HERE, AND HE LOOKS SO STUMPED. BUT SO THAT'S LOGITECH: JUST ONE LITTLE IDEA. BUT ONE OF THE THINGS THAT WE'VE BEEN DOING THIS SORT OF WHAT WE KIND OF CALL LIKE MEAT AND POTATOES. ECONOMIC DEVELOPMENT IS REALLY A BIG PART OF WHAT ERIN DOES MOST DAYS, AND SO SHE IS GOING TO STEP YOU THROUGH A FEW OF THE INITIATIVES THAT SHE'S BEEN WORKING ON THAT ARE IN LOGITECH: YOUR PAPERWORK THERE, AND YOU CAN REVIEW THEM NOW OR LATER. BUT YOU'LL SEE THAT A LOT OF THEM COME WITH ACTUAL. WE GENERATED ACTUAL BUDGETARY AND DOLLAR FIGURES TO INSTITUTE THEM. LOGITECH: AND SO THESE ARE DRAFTS, THEY WILL BE BACK TO YOU. BUT WE THOUGHT THAT SINCE WE'RE KIND OF DOING A LITTLE BIT RESET TODAY. WE JUST KIND OF, YOU KNOW, OPEN UP PANDORA'S BOX AND SHOW YOU ALL OF THE THINGS THAT ARE GOING ON SORT OF BEHIND THE SCENES. LOGITECH: AND I'LL TAKE TAKE THE TAKE YOU THROUGH THE DOCS. LOGITECH: AND THERE'S 2 THAT YOU DON'T HAVE. I CAN'T SHARE THEM. BUT I'M GONNA WALK YOU THROUGH THEM AT A HIGH LEVEL, BECAUSE THEY HAVE SPECIFIC NAMES AND BUSINESSES THAT WE'RE NOT ABLE TO SHARE AT THIS TIME, BUT LOGITECH: FALL DIRECTLY WITHIN 3 OF THE SUBCOMMITTEE PROPOSED IDEAS OF WHERE WE'RE TRYING TO TAKE THIS. I'M HOPING BY ME SHARING SOME HIGH LEVEL ON 2, AND THEN A LITTLE MORE DETAIL ON WHAT I CANNOT SEE HOW THE NEW PROPOSED SUBCOMMITTEES WOULD WORK WITH REAL TANGIBLE ITEMS AND LOGITECH: RESULTS IN A TIMELY FASHION, BECAUSE I'M SURE, JUST LIKE MYSELF, IT IS VERY FRUSTRATING TO SPIN YOUR WHEELS. LOGITECH: SO ONE OF THE HUGE ITEMS, AND COMES DIRECTLY OUT OF THIS AND ALIGNS WITH WHAT THIS COMMITTEE HAS DONE IN THE PAST, AS IT RELATES TO THE HOTEL TAX INCENTIVE PROGRAM THAT CAME OUT OF THIS COMMITTEE. WE'RE WORKING ON A LIMITED TAX SHARING LOGITECH: SORT OF INCENTIVE FOR BIG COMMERCIAL AND SOME OF THE DEVELOPMENTS ON THE VERY NEAR HORIZON. SO TO GET WHAT COULD POTENTIALLY BE A VERY LOGITECH: BIG COMMERCIAL CUSTOMER HERE, AND THAT WOULD BE IN SUB B. SO THAT'S A PROJECT THAT WE'RE CURRENTLY WORKING ON BUSINESS SUPPORT AND JOB CREATION. SO THAT'S 1 AREA TAKEN. WE CAN'T SHARE IT WITH THIS COMMITTEE AT ALL TIMES, BUT IS WORKING IN THE BACKGROUND BECAUSE OF THE NATURE OF THE CONFIDENTIALITY AROUND THOSE TYPES OF AGREEMENT. BUT THAT COMES DIRECTLY BASED ON FEEDBACK. AND THEN, AS THIS PROJECT MOVES FORWARD, THAT WOULD BE SOMETHING LOGITECH: THAT THAT SUBCOMMITTEE WOULD HELP US TACKLE. AND WE'RE FINE ONCE WE'RE ABLE TO SHARE THE DETAILS. SO LIKE THE CONCEPT GENERALLY IS THAT IF YOU HAVE A REALLY MAJOR SALES TAX PRODUCER LOGITECH: COULD BE LOTS OF STUFF. LOGITECH: SO DON'T JUST THINK, COSTCO, ETC. LIKE. THERE'S PLENTY OF OTHERS TO GENERATE A LOT PER YEAR. LOGITECH: WHAT DO WE OFFER THAT NO ONE ELSE DOES? WELL, I MEAN. LOGITECH: I COULD SAY SPEED, I SUPPOSE. YOU KNOW, MAYBE A LITTLE LESS RED TAPE THAN CERTAIN OTHER PLACES THAT YOU MIGHT TRY TO GET IN. BUT IT'S NOT MUCH OF A SALES PITCH. SO WHAT THE IDEA IS THAT IF YOU GET A REAL BIG BOY THAT COMES IN AND WANTS TO, YOU INCENTIVIZE THEM BY SAYING, HEY, WE WILL CREATE SIMILAR TO THE HOTEL LOGITECH: YOU GENERATE 300 MILLION DOLLARS IN IN TAXABLE SALES HERE. THAT'S 3 MILLION DOLLARS OF OF THE CITY'S AD VALOREM SHARE. WE WILL REBATE YOU 1.5 MILLION DOLLARS FOR 5 YEARS WHEN YOU COULD PAY OFF YOUR LOGITECH: INFRASTRUCTURE. IT TOOK YOU TO BUILD THE PARKING LOT OR WHATEVER DOESN'T MATTER, AND SOMETIMES THAT IS JUST ENOUGH MARGIN TO MAKE A DECISION BETWEEN GOING HERE OR THERE. THOSE OF YOU WHO OWN BUSINESSES. I SUPPOSE THAT IF YOU KNOW THAT THAT OPPORTUNITY EXISTED ALL THE WAY DOWN TO EVERY WHATEVER LEVEL OF RECEIPT YOU DRAW, I MEAN, PROBABLY WORTH IT, YOU KNOW. WAIT A MINUTE FOR 5 YEARS. I GET HALF THE MONEY THAT SALES TAX WILL PAY. YEAH. LOGITECH: SO THAT'S SORRY. GO AHEAD. DOES EVERYONE KNOW WHAT THAT HOTEL PROGRAM IS. LOGITECH: DO YOU KNOW, ARE YOU FROM THE YEAH, OUR-, OUR HOTEL PROGRAM? LOGITECH: NO, NOT WHAT IT IS, WHAT OUR PROGRAM IS. MAYBE YOU WANT TO TOUCH A LITTLE BIT ON SO VERY SIMILAR IDEA. LINCOLN HAS A 10% TRANSIT OCCUPANCY TAX. SO WHEN YOU BOOK A ROOM FOR 200 BUCKS. YOU PAY $20 IN TRANSIT OCCUPANCY TAX. I KNOW IT SOUNDS SILLY, ABSURD KIND OF IS. BUT IF YOU GO TO SAN FRANCISCO, IT'S ACTUALLY PRETTY CHEAP. LOGITECH: SO BASICALLY, IT WORKS IS IF YOU HAVE, IF YOU CHOOSE TO DEVELOP A HOTEL HERE IN LINCOLN, AND YOU'RE ABOVE A CERTAIN STAR LEVEL. I THINK IT'S 3 STARS. AND THERE'S A COUPLE OF OTHER CRITERIA YOU CAN GET 50% REBATE OF YOUR TOT RECEIPTS. SO IN OTHER WORDS, IF YOU'RE PAYING 10% ON ALL OF YOUR ROOM RENTALS, YOU GET 5% OF THAT REBATED BACK TO YOU FROM A CITY FOR A 5 YEAR PERIOD. LOGITECH: WHY DO WE DO THAT? WELL, WE KNOW THAT LA QUINTA COSTS ROUGHLY 25 MILLION DOLLARS TO BUILD. IT'S NOT BUILT BY A CORPORATION. THIS IS A FRANCHISEE. IMAGINE THE RISK INVOLVED IN IT. SO THIS HELPS HEDGE IT A TINY BIT KIND OF A SIMILAR CONCEPT TO THE SALES TAX THING, AND THAT'S LIVE. BUT I THINK THE IMPORTANT THING TO UNDERSTAND ABOUT THESE PROGRAMS IS LOGITECH: THESE BUSINESSES ARE COLLECTING SALES TAX, AND THEY'RE COLLECTING TOT. SO THAT ISN'T A FIGURE THAT COMES OUT OF THEIR BOTTOM LINE. THIS IS AN ADDITIVE. SO THEY'RE COLLECTING THAT FROM THE CUSTOMER PAYING IT AND THEN GETTING A REBATE. SO IT'S IT'S DEFINITELY A KIND OF A BONUS, AND FROM THE CITY POINT OF VIEW IT GOES RIGHT TO THE GENERAL FUND. IT WOULD OTHERWISE BE THE WAY WE LOOK AT IT. HALF OF NOTHING IS NOTHING. SO IF YOU WERE GOING TO GET THE THING ANYWAY, MIGHT AS WELL JUST GIVE HALF. LOGITECH: BUT IT'S 10 YEARS YOU'VE GOT, SO THAT'S THE SAME PROGRAM. SO THAT WOULD BE AN ACTIONABLE ITEM THAT THIS NEW PROPOSED SUBCOMMITTEE, IN ADDITION TO SOME OF THE OTHER THINGS THAT ARE GOING ON COULD TACKLE IMMEDIATELY ONE OF THE ITEMS LOGITECH: AND TOPICS THAT I FEEL LIKE I NEVER WANT TO TALK ABOUT AGAIN IN MY WHOLE CAREER IS PARKING HOLY COW. SO WE'VE TAKEN THAT ITEM FROM THIS COMMITTEE. AND HAVE DONE SOME ITEMS. WE'RE IN NEGOTIATIONS. CURRENTLY, WE'VE DONE LOGITECH: EVALUATION OF A PROPERTY THAT WE DO NOT OWN THAT TOOK FAR LONGER THAN WE EXPECTED, AND WITH THE PROPERTY OWNER EVALUATING POSSIBILITIES, MOVING FORWARD THAT WE THINK COULD BE VALUE, AND THEN ALSO EVALUATING EXISTING PROPERTY THAT WE OWN WE OWN THE LOT, THE VACANT LOT BEHIND FIELD HAVEN ON F STREET. WOULD THAT MAKE SENSE FOR US TO ADD, AS PARKING BASED ON ITS LOCATION. AND WHAT COULD LOGITECH: POTENTIALLY COME? WOULD IT BE MORE VALUABLE FOR THE CITY? SO WE HAVE ENGINEERS ESTIMATES ON THAT LOGITECH: $250,000, 263 FOR A LOT, OR FOR A STRUCTURE FOR A LOT, JUST FOR THE PARK, JUST FOR A LOT. LOGITECH: AND ONCE AGAIN, THIS WOULD BE UNDER THE REVITALIZING DOWNTOWN, CORRECT DOWNTOWN REVITALIZATION. SO THAT'S JUST AN ITEM THAT'S CURRENTLY UNDERWAY. BUT AS SEAN MENTIONED, WE'RE IN BUDGET PROCESS. SO WE HAVE TO BUDGET FOR THESE ITEMS. IT WASN'T SOMETHING THAT EXISTED THAT WE COULD MOVE FORWARD ON. SO WE'RE SEEING WITH OUR CIP BUDGET HOW WE COULD MOVE FORWARD ON SOMETHING LIKE THAT. THOSE ARE IN PROCESS AND HAPPEN FOR ABOUT 6 MONTHS NOW IT'S VERY CLOSE TO THEIR BUSINESSES. LOGITECH: AND THEN ONE THAT HAS A LITTLE MORE DETAIL, BECAUSE THERE'S NO CONFIDENTIALITY ISSUES WITH IT. HERE IS THE OTHER PACKET THAT YOU CAN LOOK AT, WHERE WE SEE A TREMENDOUS AMOUNT OF OPPORTUNITY FOR THE CITY AND BASED ON FEEDBACK AND WORK THAT THIS GROUP HAS DONE. LOGITECH: ONE ITEM THAT WAS ON THE TABLE AND I CAN TALK ABOUT WAS SURF FUNDING WHEN I GOT HERE. DAVID HAD, YOU KNOW, REALLY TRIED TO TACKLE SURF FUNDING. WE WERE LOOKING AT SOMETHING VERY SPECIFIC IN TERMS OF WORKFORCE DEVELOPMENT SOIL STUDIES FOR THE 84 ACRES ADJACENT TO THE AIRPORT. WHEN I GOT HERE I STARTED DIGGING INTO OUR RECORDS AND FOUND A LOT OF THE PAPERWORK THAT THAT SURF FUNDING WAS GOING TO COVER LOGITECH: ALREADY EXISTED LOGITECH: THAT MADE THAT PROPERTY FAR MORE SHOVEL READY. AND IN REGARD TO WORKFORCE DEVELOPMENT. AND WHAT WE'RE HEARING FROM A LOT OF PROSPECTIVE DEVELOPERS. AS IT RELATES TO THAT PROPERTY, I THINK WE HAVE FAR MORE OPPORTUNITY. ONCE WE GET INDUSTRY, SPECIFIC INTEREST, THEN WE CAN DEVELOP A WORKFORCE DEVELOPMENT PROGRAM TO SUPPORT THAT AS OPPOSED TO THE OTHER WAY AROUND. AND SO HOW WE HOPE TO ACCOMPLISH THAT, AS YOU'LL SEE SORT OF THROUGH THIS LOGITECH: COMPREHENSIVE PACKAGE THEY ALL KIND OF GO TOGETHER. THE 3 LITTLE PIECES THAT I SHARED WITH YOU IS SOME VERY TARGETED MARKETING AND OUTREACH THAT HAS A VERY LOW DOLLAR FIGURE, BECAUSE WE DO NOT HAVE A HIGH DOLLAR BUDGET TO WORK WITH. LOGITECH: BUT TO START TO GAIN TRACTION THAT WOULD LEVERAGE MARKETING THAT'S HAPPENING THROUGHOUT THE REGION. SO THIS WOULD JUST ENHANCE MARKETING AND OUTREACH. THAT'S ALREADY TAKEN PLACE FROM GSEC, BASED ON US BECOMING A HUB FOR 0 EMISSION TECHNOLOGY THROUGHOUT THE GREATER SACRAMENTO REGION. SO HOW DO WE TAKE ADVANTAGE OF THEIR SPEND AND OUR PROPERTY OPPORTUNITIES AND SMALLER DOLLAR AMOUNTS TO GET THE MOST LEGS MOVING FORWARD. SO THAT'S WHERE THIS $10,000 COME. AS YOU SEE, THERE ARE PROPOSED LOGITECH: PUBLICATIONS PROPOSED SPENDS. SO THIS WOULD BE AN ITEM THAT I WOULD BRING THEN TO THE MARKETING AND OUTREACH TO SAY, HEY, HELP ME IDENTIFY WHAT IS BEST. CAN WE WORK WITH JESSUP TO TAKE THIS FURTHER AND 0 DOWN ON AREAS WITH THEIR MASTER'S PROGRAM REALLY LOOKING FOR FEEDBACK. LOGITECH: WHAT'S GOING ON IN THE REGION? HOW CAN YOU HELP ME CONNECT WITH G. 7? HERE'S SOME COLLATERAL PIECES IN TERMS OF WHAT WE'VE BEEN PUSHING OUT AND WHAT WE HOPE TO EXPAND ON JUST VERY HIGH LEVEL. OBVIOUSLY, AS DEVELOPERS EXPRESSED INTEREST TO ME. AND AS I'M OUT WORKING WITH GSEC AND OTHER OPPORTUNITIES IN THE REGION, THESE ARE SOME ITEMS THAT WE'VE BEEN SHARING. LOGITECH: AND THEN, MOST IMPORTANTLY, WHAT I'D LIKE TO DO, BUT WILL COST MONEY, BUT HAS, I THINK, A TREMENDOUS AMOUNT OF POTENTIAL FOR US IS A SITE SELECTOR, LINCOLN SPECIFIC SITE SELECTOR EVENT TO HIGHLIGHT OUR 84 ACRES. WHAT OPPORTUNITIES WE HAVE WITHIN THE GATES OF THE AIRPORT ITSELF, WHICH WILL BE A HUGE ECONOMIC DRIVER FOR THE CITY MOVING FORWARD, AND THEN ALSO SORT OF DAYLIGHTING WHAT'S ON THE HORIZON WITH THE VILLAGE? 5. A ANNEXATION AND THE 3.1 MILLION. LOGITECH: ALMOST 4 MILLION SQUARE FEET OF COMMERCIAL THAT WILL BE AVAILABLE WITH THAT IN THE FUTURE. SO BEING ABLE TO DRIVE PEOPLE HERE WITH THAT SPECIFIC MESSAGE IN MIND, WITH INFRASTRUCTURE PLANS, MAPS, THE SHOVEL, READY CAPABILITY WE HAVE, AND THEN CUSTOMIZE INCENTIVES THAT WE CAN DO FROM A TAX SHARING AGREEMENT OR SPEED IN TERMS OF SHOVEL. READY DEVELOPMENT IS WHAT WE WOULD DO SO. THAT WOULD BE AN ITEM THAT THAT MARKETING AND OUTREACH TEAM WOULD THEN TACKLE. WE HAVE THE ITEMS. WE JUST NEED THE PEOPLE IN THE PLACE LOGITECH: TO BE ABLE TO STREAMLINE WHAT THIS COMMITTEE CAN DO. SO LOGITECH: THOSE ARE JUST SOME SPECIFIC ITEMS, AND WHAT WE'RE HOPING TO ACCOMPLISH, NOT DISMISSING WHAT'S ALREADY BEEN DONE WITH THIS GROUP, AND WHAT'S CURRENTLY IN PROCESS, BUT HOW IT REALLY ALIGNS WITH OUR GOALS MOVING FORWARD. AND WE HAVE TANGIBLE RESULTS THAT COME OUT OF THIS COMMITTEE AND THAT PROPERTY. JUST SO, EVERYBODY KNOWS, IS AVAILABLE, AND WE ARE RECEIVING LOGITECH: AND STORAGE. AND THEN WE HAVE CALLS FOR PEOPLE THAT WANT SOLAR STUFF WHICH WE DO NOT WANT, YOU KNOW. GO SOLAR, I GUESS. BUT THERE'S OTHERS THAT ARE REACHING OUT. AND SO THE IDEA OF THIS SORT OF INDUSTRY SPECIFIC SITE SELECTOR DAY, WHERE WE HAVE PEOPLE COME HERE. MAYBE WE HAVE SOME OF THE COMMITTEE THERE, TOO. WE LOGITECH: GET A BUS TOUR THEM AROUND. WE'LL SHOW THEM THEY'LL PROBABLY BRING ENGINEERS ALONG. WE'LL BE SHOWING A LOT OF THE TECHNICAL STUFF THAT'S IN AND AROUND THAT PARCEL. LOGITECH: IT'S A IT'S KIND OF A DIFFERENT MODEL. USUALLY MOST PLACES. JUST KIND OF THROW IT OUT THERE AND SEE WHO BITES OR THEY PAY A YOU KNOW INDUSTRIAL BROKER TO GET OUT THERE AND SEE WHO'S WHO'S LOOKING. I LIKE THE IDEA OF BEING A LITTLE MORE ACTIVE BECAUSE WE'RE JUST A LITTLE TOO FAR OUTSIDE OF THE RADIUS LOGITECH: TO GET THOSE PEOPLE COMING TO US. JUST CAUSE WE GOTTA LOGITECH: HAVE YOU DEFINED THE OBJECTIVES. YOU KNOW. FOR EXAMPLE, YOU WANT WORKFORCE WHAT YOU KNOW. LOGITECH: YEAH. WELL, WE KNOW WHAT WE'RE LOOKING FOR. WHAT WE THINK IS THE MARKET WILL DECIDE, OF COURSE, BUT WHAT WE THINK IS THAT LOGITECH: THE THE AIRPORT, AND I'M TALKING ABOUT IT HERE IN A MINUTE AS WELL. THE AIRPORT IS AN ASSET. LOGITECH: AND WE KEEP TALKING ABOUT IT BEING AN ASSET. BUT WE NEED TO SELL IT AS ONE RIGHT? SO LIKE WE THINK AVIATION RELATED BUSINESSES ARE A LIKELY CANDIDATE HERE. THERE'S A LOT OF MOVEMENT IN THE 0 EMISSION OR ALTERNATIVE FUEL AVIATION FIELD NOW, BECAUSE AVIATION FUEL, IF YOU DON'T KNOW, ESPECIALLY JET FUEL SUPER SUPER EXPENSIVE. LOGITECH: SO THERE'S LOTS OF COMPANIES. JOBY IS ONE. THERE'S A NUMBER OF OTHERS THAT ARE EXPANDING RAPIDLY, AND WE THINK THAT WE HAVE PERIODICALLY GOT LITTLE NIBBLES FROM AVIATION COMPANIES THAT WERE LOOKING AT THAT 84 ACRES, AND THOUGHT, HEY, YOU KNOW, SURE BE COOL TO BUILD A FACTORY OR LOGITECH: R&D FACILITY THERE, AND WE COULD TAKE OUR PROTOTYPES ACROSS THE STREET, THROW THEM IN THE AIR SO PROBABLY THAT KIND OF THING. BUT YOU KNOW I DON'T KNOW. MAYBE MAYBE THERE'S A BLIND SPOT OUT THERE. MAYBE THERE'S SOME OTHER INDUSTRY THAT WE'RE UNAWARE OF. BUT THE PLAN, IF YOU LOOK AT THE SITE SELECTOR PLAN LATER, IS VERY AS WELL AS THE MARKETING AND OUTREACH PLAN IS VERY TARGETED TO AVIATION, CLEAN ENERGY AND TECH. LOGITECH: AND THAT'S HOW WE HARNESS SORT OF THE EFFORTS OF GSEC. LOGITECH: YOU KNOW, WHEN I WAS AT ROOSEVELT, ELECTRIC UTILITY SMUD WOULD TON SPEND A TON OF MONEY, AND WE WERE, YOU KNOW, LOCALLY OWNED. SO IT WAS LIKE ANYTIME LOGITECH: SMUD SPENT A LOT OF MONEY. YOU SPEND A LITTLE BIT OF MONEY, AND YOU GET THEIR TRACTION FOR YOUR AUDIENCE. SO I THINK THAT'S HOW WE MAKE OUR LIMITED RESOURCES STRETCH FURTHER IS BEING AN ENHANCEMENT TO WHAT THEY'RE ALREADY MARKETING WITH OUR OPPORTUNITY HERE. THAT YES, THAT NOBODY ELSE CAN COMPETE WITH US IN PLACER COUNTY. LOGITECH: AND WE OWN THE PROPERTY, WHICH IS PRETTY COOL. LOGITECH: HOLD THE KEYS. CAN I ASK FOR THE TAX INCENTIVES? IS IT ALWAYS 5 YEARS THAT YOU OFFER? THAT IS THAT LIKE, WHY IS IT NOT 3. NO ON THE ON THE RETAIL HOTEL SIDE. THE REASON WE PICKED 5 YEARS IS THAT LOGITECH: REALLY? BEYOND THAT? LOGITECH: IT'S A CALCULATION OF WHAT'S THE UPSIDE FOR US, AND HOW MUCH IT'S LIKE. SO, FOR EXAMPLE, LET'S SAY, WE GOT LIKE A WHAT WOULD BE A CRAZY HOTEL THAT WE WOULDN'T GET 4 SEASONS HOTEL, SOMETHING LIKE THAT, THE REALLY EXPENSIVE ONES. AND IT WAS GOING TO BE A WHOLE COMPOUND, THAT GREAT WOLF LAUNCH. HERE'S ANOTHER EXAMPLE. HUGE DEAL RIGHT. THAT'S PROBABLY GOING TO GENERATE, YOU KNOW, SOME LOGITECH: 2 OR 3 TIMES THE AMOUNT OF REVENUE AS A NORMAL HOTEL. AND SO IN THAT CASE, WE MIGHT SAY, AND IT'S ALSO 2 OR 3 TIMES MORE EXPENSIVE, WE MIGHT SAY, WELL. LOGITECH: MAYBE IT'S A 10 YEAR DEAL, BECAUSE, YOU KNOW, LOOK, IF YOU'RE GOING TO BRING SOMETHING THAT GENERATES 500 MILLION DOLLARS INTO OUR COMMUNITY. I THINK WE CAN PROBABLY PUT UP FOR 10 YEARS WITH ONLY RECEIVING HALF OF WHAT WE WOULD HAVE OTHERWISE RECEIVED FOR 0. SO I'M ALL ABOUT FLEXIBILITY. I THINK THAT IF YOU HAVE A RIGID SETUP YOU LOSE OPPORTUNITIES FOR THOSE MARGINAL PROJECTS THAT MIGHT NOT COME. REMEMBER, I'M A GUY THAT ALWAYS WORKED FOR SMALLER COMMUNITIES. SO I'VE ALWAYS BEEN KIND OF LIKE IN THIS UNDERDOG ROLE WHERE I GOT TO SELL MYSELF AND THE ORGANIZATION AND FLEXIBILITY. LOGITECH: AND WHEN THEY WALK DOWN THE STREET I'M NOT DOGGING ON THEM, BECAUSE I DON'T KNOW. I'M JUST AN EXAMPLE. THEY WALK DOWN THE STREET TO SACRAMENTO, AND THEY'RE MET WITH SORT OF LIKE. LOGITECH: THAT'S WHERE I'M THAT'S MY MARGIN. I DON'T HAVE LIKE MASSIVE RESOURCES, BUT I'VE GOT, YOU KNOW, MAYBE A LITTLE BIT OF SWAG OR SOMETHING FOR SO YEAH, THAT'S THE CONCEPT. SO LOGITECH: THIS IS A LITTLE TASTE OF WHAT I THINK YOU COULD COME TO EXPECT IN EACH OF THE SUBCOMMITTEES. AND THEN WE BUILD OFF OF THAT OTHER LAST THING ON THIS. AND THEN WE'RE GONNA KICK TO EFREN IS, WE'RE IN THE MIDST OF BUDGET AT THE MOMENT. AND WHILE I CAN'T TELL YOU WHAT'S GONNA END UP BEING SO ONE OF THE THINGS WE'RE REALLY TRYING HARD TO DO IS ADD A POSITION INTO AARON'S DEPARTMENT LOGITECH: TO AID MORE ON THE ED SIDE. BECAUSE IF I HAVEN'T SAID THIS PUBLICLY, I'LL JUST TELL YOU NOW, WHEN WE WERE LOGITECH: I WAS HEARING FROM CITY COUNCIL FOR A GOOD YEAR AND A HALF WHEN I GOT HERE. TRIAGING MANY ISSUES THAT WE NEED A PIO, WE NEED A PIO. LOGITECH: WE NEED ECONOMIC DEVELOPMENT MANAGER. WE NEED ECONOMIC DEVELOPMENT MANAGER. AND I KEPT TELLING SOME OF THOSE. ALEXIS, I GO. LOOK! I'M WITH YOU, BUT I CAN'T AFFORD BOTH. SO I TRIED TO HAVE MY CAKE AND EAT IT TOO, SO MANY DEPENDING ON WHATEVER THE CRISIS OF THE DAY MAY BE, AND THERE'S MANY IN LINCOLN. AARON IS TYPICALLY ASSIGNED ON PIO DUTIES TO THOSE FOR A LOT OF THE TIME. SO AS WE'RE BUILDING LOGITECH: THE DEPARTMENT. YOU REMEMBER, WE STARTED ESSENTIALLY FROM SCRATCH WAS NO ONE. NOW THERE'S 1, THERE WILL BE 2. AND EVENTUALLY, YOU KNOW, AS LINCOLN CONTINUES TO GROW, THERE WILL BE A TEAM OF 4 OR 5 OR 6 THAT ALL THEY DO IS THIS SO DEDICATED WORK ALONG THOSE LINES, I THINK WILL BE A LOT OF HELP AND AND LOGITECH: YOU KNOW I'M NOT ABSOLUTELY IT IT LOGITECH: IT'LL ALL COME DOWN TO LIKE. WHAT KIND OF TALENT ARE WE ABLE TO SEE? THAT'S OUT THERE RIGHT NOW IN THE RECRUITING WORLD. LOGITECH: SO I HAVE TO KEEP KEEP KEEPING IN ON THE BOOKS FOR THAT BECAUSE I THINK WE'RE TAKING BUDGETS IN MAY. SO LOGITECH: SO ONE MORE QUESTION, WHERE'S THE CARNEGIE FIT IN? WE'RE GOING TO STILL WORK ON THE CARNEGIE BECAUSE WE'VE GOT VISIT NEXT WEEK. WHAT'S THE IT WAS DOWNTOWN. YEAH. WELL, AND IT WAS LISTED. WE BROKE THE SUBCOMMITTEES UP. IF YOU LOOK AT THE PRESENTATION. IT WAS WHAT THE EXISTING SUBCOMMITTEES, AND HOW THEY FIT WITH ACTIVE PROJECTS THAT WERE UNDERWAY. THAT WAS PART OF IT. YEAH, IT WAS SENT AFTER MY FEBRUARY MEETING LOGITECH: THAT WILL RESEND OR RESEND. OKAY. LOGITECH: OKAY, EVERYONE GIVE US A QUICK RUNDOWN. YEAH, THANK YOU FOR THE LAST MINUTE AGREEMENT. SO I JUST WANT TO POINT EVERYONE TO THE PROJECT WEBSITE. SO WHEN YOU GO TO THE WEBSITE, YOU CLICK ON BUSINESS AND DEVELOPMENT LOGITECH: AND THEN CLICK ON THE DOWNTOWN MASTER PLAN AND LOGITECH: CHECK THE DESIGN AND DEVELOPMENT STANDARDS. SO 2 WEEKS AGO WE HAD OUR DESIGN, CHARRETTE, WHICH WAS FROM MARCH 25TH TO THE 27TH LOGITECH: AND YOU KNOW THIS PROJECT WAS LED BY OUR OPTICAL DESIGN GROUP, AND THEN CHRISTIAN AND MYSELF FOR THE CITY, AND THEN SO THE 1ST DAY ON TUESDAY WE HAD THE DESIGN TREND, AND WE INITIATED WITH THE OPEN PRESENTATION, FOLLOWED BY 3 H OF OPEN STUDIO, WHERE MEMBERS WOULD PROBABLY AROUND VIEW 14 DIFFERENT POSTER BOARDS, ASK QUESTIONS AND PROVIDE FEEDBACK FOR BOTH STAFF AND OUR CONSULTANTS AS WELL. LOGITECH: ON WEDNESDAY, 6, TH THE OPEN STUDIO WAS FROM 10 TO 7, SO A LOT LONGER OPEN STUDIO FORMAT. WE DID ADDITIONAL COMMUNITY ENGAGEMENT WHERE MEMBERS OF THE PUBLIC HAD AN OPPORTUNITY TO WALK AROUND, VIEW THE DIFFERENT POST REPORTS. LOGITECH: COMMENT ABOUT THE PREFERRED PROJECT ALTERNATIVE AND OVERALL GET A SENSE OF WHAT THE PUBLIC WANTS TO SEE IN DOWNTOWN LINCOLN. LOGITECH: THIS WAS AN OPPORTUNITY TO HELP THE PEOPLE FEEL HEARD, AND HAVE THEIR COMMENTS AND FEEDBACK BE REFLECTED BACK TO THEM IN THE DESIGN OF THE DOWNTOWN PLAN AND OBJECTIVE DESIGN OF THE STANDARDS PROJECT. LOGITECH: AND THEN THE LAST DAY OF THE SHRED. ON THURSDAY, MARCH 27, TH WE HAD BASICALLY GO FROM 10 TO 2 PM. FOLLOWED BY CLOSING PRESENTATION FROM 6 TO 7, WHERE OCTA WAS PRESENTED SOME ADMINISTRATIVE DESIGN PLANS WHAT THE DOWNTOWN COULD LOOK LIKE. LOGITECH: AND SO WE DIDN'T RECEIVE A LOT OF COMMENTS ABOUT, YOU KNOW, PLACEMAKING IN DOWNTOWN WALKABILITY. THERE WAS A LOT OF DISCUSSION ABOUT THE TRADE-OFFS BETWEEN PARKING VERSUS HOUSING. SO LIKE, YOU KNOW, WHAT IS THE WHAT IS THE TRADE OFF LIKE? DO WE WANT MORE HOUSING, ONE MORE PARKING. WHAT IS THAT SORT OF THING? AND THEN PARKING PERCEPTION? AND EVEN SOME PEOPLE WERE OPEN TO THE IDEA OF PAID PARKING IN UPTOWN LOGITECH: OVERALL. PEOPLE ARE SUPPORTIVE OF COACHING CODE CHANGES TO INCREASE POPULATION DENSITY IN DOWNTOWN. LOGITECH: IT WOULD BE GOOD TO INCENTIVIZE, AND SOME COMMENTS WERE LIKE IT WOULD BE GOOD TO INCENTIVIZE MOVING SOME AUTOMOBILE SERVICES, BUSINESSES FROM THE DOWNTOWN CORE TO ALLOW FOR MORE PEDESTRIAN PRESENTATIONS IN THEIR PLACE. LOGITECH: IMPROVE WALKABILITY BY NARROWING STREETS AND INCREASING STREET LIGHTING WHERE THAT EXIST AND DEVELOP THE DOWNTIME THAT BRINGS THE OUTSIDE VISITORS NOT ONLY OPENINGS WHICH WOULD BRING MONEY AND POWERS INTO LOGITECH: OVERALL. PEOPLE WERE EXCITED TO LEARN ABOUT THE PROJECT, AND THEY WERE ACTIVE PARTICIPANTS IN THIS PROJECT, AND THROUGHOUT THE 3 DAYS WE HAD A COMBINED PARTICIPATION OF APPROXIMATELY 100 PEOPLE AT THE SHRED. AND SO ON THE WEBSITE. IF YOU GO TO THE ACTUAL WEBSITE, YOU HAVE THE OPENING PRESENTATION WHICH IS HYPERLINKED HERE, AND THEN THE CLOSING PRESENTATION HERE. THIS IS JUST, YOU KNOW, QUICK OVERVIEW OF THE PROJECT, AND THEN THE PROJECT AREA. LOGITECH: SO IF YOU CLICK ON THESE LINKS, IT OPENS UP LIKE THE OPENING PRESENTATION. SO THAT WAS THE 1ST THING, AND I THINK, LIKE WHAT I WANTED TO SCORE ON WAS, YOU KNOW, THE LAST, THE CLOSING PRESENTATION. LOGITECH: YOU KNOW, GAVE AN OVERVIEW OF WHERE THE PROJECT IS SO LIKE ALL OUR EFFORTS, THAT WE DID IN 2,024, AND THEN WHERE WE ARE RIGHT NOW, WHICH WAS THE DESIGN SHRED, WHICH WAS REFINING THE DRAFT ALTERNATIVES. SO AT THE SHRED WE HAVE 3 ALTERNATIVES. LOGITECH: AND THEN, YOU KNOW NOW OUR CONSULTANTS ARE TAKING ALL THAT FEEDBACK THEY RECEIVED AND ALL THE COMMENTS, AND THEN THEY'RE GONNA START DRAFTING THE THE MASTER PLAN ADMIN DRAFT. LOGITECH: AND SO THEY'LL PROVIDE US THAT DRAFT, AND THEN, LATER ON WE'LL HAVE ADDITIONAL OPPORTUNITIES FOR MEMBERS TO PARTICIPATE IN STAKEHOLDER MEETINGS. AND THEN, YOU KNOW, OVERALL, WE'RE TARGETING TO THAT BY APRIL TO 2026, LOGITECH: AND SO SOME OF THE ILLUSTRATIVES THAT THEY CREATED WERE LOGITECH: SO THEY WERE LOOKED AT A VACANT SITE ON LINCOLN BOULEVARD. AND THEN, YOU KNOW, THIS IS WHAT IT LOOKS LIKE. NOW LOGITECH: AND THEN THE ARCHITECTS AND DESIGNERS ON THIS TEAM PRODUCE SOMETHING LIKE, OKAY, WELL, IF YOU CAN HAVE A 3 STORY BUILDING WHERE YOU KNOW, THE 1ST FLOOR WOULD BE SHOPS KIND OF IN THE IN THE FRONT, BUT THEN IT WOULD BE LIKE A PARKING GARAGE UP, YOU KNOW, AT THE AT THE FOLLOWING 2 STORIES ON TOP. LOGITECH: AND SO THAT'S JUST LIKE, YOU KNOW, LIKE A VISION OF WHAT LIKE THINKING CAN LOOK LIKE IN THE FUTURE. SO, AND THEN OTHER POCKET NEIGHBORHOODS, SO, LIKE OTHER VACANT SITES, OPPORTUNITY SITES IN DOWNTOWN WHERE THERE COULD BE SOME OTHER PROJECT TIME, YOU KNOW, LIKE HAVING LIKE HOUSES THAT ARE KIND OF LIKE LOGITECH: MARKET STYLE, TYPE OF HOUSING DEVELOPMENT. LOGITECH: AND THEN TAKING DIFFERENT. YOU KNOW, THIS IS ANOTHER INSIGHT LOGITECH: IN DOWNTOWN. AND YOU KNOW THERE'S AN OPPORTUNITY FOR MAYBE LIKE, OKAY, WELL, WHAT IF WE PUT DUPLEXES OR LOGITECH: AND STUFF LIKE THAT? OR YOU KNOW, OR WE CAN INCREASE THE DENSITY TO SOMETHING LIKE THAT, 3 STORY BUILDING AND SO ON. SUCCESS. AND THEN IT JUST MADE EVERYONE JUST FEEL INCLUDED IN THIS PROCESS AND ALLOWED FOR A LOT OF PUBLIC PARTICIPATION. SO NOW WE'RE TAKING ALL THOSE IDEAS. AND THEN WE'RE DRAFTING UP THE DOWNTOWN MASTER PLAN. LOGITECH: DID YOU GET COMMENTS ON THE LOGGING TRIPS? YES, I DID. LOGITECH: YEAH, LONG. I DON'T KNOW. WE DISCUSSED THIS LAST MEETING, BUT WE ARE A CITY COUNCIL PRIORITY. THIS LOGITECH: STRATEGIC PLAN. SESSION IS GETTING A SOLUTION TO THAT. LOGITECH: YES. SO CURRENTLY, RIGHT NOW, CHRISTIAN IS WORKING MORE ON THIS. BUT BASICALLY, WE HAVE A CONSULTANT FOR FREE, WHICH IS AN ENGINEERING TRANSPORTATION ENGINEERING FIRM. AND THEY'RE THEY SPECIALIZE IN LIKE YOU KNOW, TRUCK ROUTES AND LIKE LONG BEACH AND STUFF. AND SO THEY'RE LOOKING AT LIKE, YOU KNOW, WHAT IS IT THAT WE COULD DO WITH? AND YOU KNOW, AND THEN LIKE, REROUTE THE TRACK ROUTES? AND SO LOGITECH: YEAH, I THINK. LIKE, IF YOU TAKE THIS, THE CARNEGIE, THERE'S LIKE A COUPLE OF OTHER ONES. SO LIKE THE THE AIRPORT WHICH I'LL TALK ABOUT IN A MINUTE, LIKE THE THEME OF THE LAST YEAR AND A HALF IS, LET'S STOP THEORIZING AND ACTUALLY DO LOGITECH: RIGHT LIKE, SO IT MAY CUT WITH WHATEVER FAIR APPEARS COMES UP WITH, MAYBE RIDICULOUSLY EXPENSIVE. DON'T KNOW. BUT LIKE, IF YOU LOOK BACK OVER THE SORT OF PUBLIC DIALOGUE ABOUT THIS OVER THE MANY YEARS, IT'S JUST SORT OF IS THIS REVOLVING? HOW TO GET RID OF THEM? 20 YEARS, 20 YEARS. SO LIKE IT'S THE SAME THING WITH LIKE THE CITIES THAT LOGITECH: EVALUATION OF WHETHER OR NOT WE CAN GET OUT OF PG AND E. IT'S THE EXACT SAME ISSUE. THE QUESTION IS FINE. WHAT DOES IT COST? LOGITECH: CAUSE? THEN, LIKE, YOU KNOW YOU BACK INTO HOW YOU DO IT OR OR NOT. I ACTUALLY THINK WE'RE GONNA FIND A SOLUTION. IT IT WE'LL HAVE TO INVEST SOME MONEY TO DO IT, BUT RANDY SAYS IT ALL THE TIME. I'M SURE HE SAID IT TO YOU ALL THE TIME DOWNTOWN WILL NEVER BE WHAT YOU REALLY WANT IT TO BE UNTIL YOU'D SOLVE THAT PARTICULAR PROBLEM. LOGITECH: SO THANK YOU. YEAH. ANY OTHER QUESTIONS FOR EFFORT? LOGITECH: ALRIGHT, YOU'LL SEE SOME DRAFT. DOCS. LOGITECH: OKAY. CHAIR. AM I OKAY TO GO TO AIRPORT? YES, OKAY. I'M GONNA PASS THIS OUT. I'M GONNA BE RESPECTFUL OF YOUR TIME. I WON'T TAKE TOO LONG. LOGITECH: THIS IS JUST A REPORT THAT WENT TO CITY COUNCIL. LOGITECH: I THOUGHT THAT THIS WOULD BE KIND OF INTERESTING. IT'S NOT, REALLY. IT HASN'T BEEN A PROJECT. NECESSARILY. IT'S COME UP A LOT HERE AT EDC. BUT LIKE, I GOT TO THINKING ABOUT IT. AND IT IS AN ECONOMIC DEVELOPMENT PROJECT IF YOU THINK ABOUT IT. LOGITECH: SO REAL QUICK AIRPORT NEGLECTED FOR A LONG TIME. HADN'T BEEN A LEASE SIGNED AT THE AIRPORT IN 30 YEARS UNTIL A FEW YEARS AGO. LOGITECH: NOT BECAUSE PEOPLE DIDN'T WANT TO LOGITECH: AND OPPORTUNITY AFTER OPPORTUNITY KIND OF PASSED THE AIRPORT BY. PAUL USED TO TALK ABOUT ALL THE TIME, AND LOGITECH: SO NOW WE'RE SORT OF LOGITECH: IT'S A LOT OF WORK, AND THERE'S A LITTLE BIT OF RISK INVOLVED. BUT WE'RE SORT OF LEANING MORE INTO IT. AND THE BIG THING WAS. LOGITECH: HOW DO WE CREATE MORE SPACE BECAUSE WE'RE BOOKED UP AT THE AIRPORT. THERE IS WAITING LISTS TO GET HANGERS THAT ARE A MILE LONG. SOME PEOPLE ARE ON THEM FOR YEARS BEFORE THEY GET HANGAR. SOME PEOPLE NEVER DO. LOGITECH: SO. WE PUT OUT A REQUEST FOR PROPOSAL AIRPORT COMMITTEE KIND OF CAME UP WITH THE BONES OF WHAT IT WAS GONNA LOOK LIKE. WE GOT 1, 2 RESPONSES. ONE WAS LATE, BUT 2 RESPONSES. LOGITECH: AND WE ASSIGN. WE AWARDED IT TO EXECUTIVE HANGERS OF LINCOLN. IF YOU DON'T HAVEN'T MET ED SUE, HE'S AROUND AND HE'S A DRIVING GUY. HE'LL LOGITECH: TELL YOU ALL YOU WANT TO KNOW ABOUT IT, AND WHAT IT ENDED UP BEING WAS A LOT MORE THAN WE THOUGHT. WE WERE JUST ORIGINALLY GOING TO BUILD A FEW ROWS OF TEA HANGERS WHICH ARE THE SMALLEST, LEAST EXPENSIVE HANGARS THAT PEOPLE CAN RENT. AND THEN, AS WE GOT THROUGH THE PROCESS, HE SAID, YOU KNOW THE REAL WAY. I CAN'T REALLY MAKE HARDLY ANY MONEY DOING THIS, BUT BUT IF WE ADDED BOX HANGERS INTO THE MIX, WHICH ARE THE LARGE KIND OF EXECUTIVE HANGERS WHERE YOU PUT A BIG, EXPENSIVE JET OR WHATEVER. THEN