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High Impact

Alabama allows high school student athletes to earn compensation for name, image, and likeness

Original title: High School athletics, right to compensation for name, image, and likeness

Last action · January 27, 2026: Pending Committee Action in House of OriginSponsor: Jeremy Gray

Introduced
Committee
Floor Vote
Passed
Law

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What This Bill Would Do

High school student athletes in Alabama are newly permitted to receive monetary or in-kind compensation for the use of their , subject to specific restrictions and notification requirements, effective October 1, 2026.

Why it matters

Enables K-12 student athletes to sign endorsement and promotional contracts while establishing guardrails that prohibit schools from funding these deals or allowing athletic facilities and logos to be used for commercial endorsements.

Who It Would Affect

Groups the bill's text would affect if enacted, as described in the record. Being affected is not a position for or against it.

Directly affected

Student athletes

High school student athletes gain the legal right to receive monetary or in-kind compensation for their name, image, or likeness, subject to professional guidance and notification rules.

Directly affected

K-12 schools

Schools are prohibited from providing compensation or acting as agents, must receive advance notification of agreements, and must ensure school logos, facilities, and apparel are not used in commercial endorsements.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

Can a high school in Alabama pay its student athletes for their athletic performance?
No. The bill explicitly prohibits compensation from being contingent on specific athletic performance or achievement, and forbids schools or school agents from providing compensation.
What must a student athlete do before signing a name, image, or likeness agreement?
The student athlete and a parent or legal guardian must receive professional guidance regarding financial aid and tax implications, and must notify the school principal or athletic director at least seven days before entering into the contract.
Can a student athlete use their school uniform or school logo in a commercial endorsement?
No. The bill prohibits the use, wear, or endorsement of school marks, logos, mascots, school apparel, equipment, or school facilities in relation to compensation.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

Currently in committee. The next step in the legislative lifecycle is Floor Vote.

Procedural history

2 actions
  1. Jan 27, 2026HouseCommittee
    Pending Committee Action in House of Origin
  2. Jan 27, 2026HouseIntroduced
    Read for the first time and referred to the House Committee on Education Policy

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

Discoveries

1 pattern noticed across the record

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift98% confidence

High School NIL Rights

The bill establishes formal statutory rules allowing K-12 student athletes in Alabama to engage in name, image, and likeness agreements under strict compliance guidelines.

Connected Entities

Jeremy Gray, Alabama
PersonJeremy Gray“Representative sponsoring HB 340”Map →
locationAlabama“State where the legislation applies”Map →

Sources

Open source document

alison.legislature.state.al.us

Analysis Score

0–100
  • Significance75
    How much this matters to a regular citizen
  • Controversy60
    Intensity of disagreement among stakeholders
  • Entertainment10
    Compellingness for a non-policy-wonk reader
  • Buzz50
    Current news / social attention level

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