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NewsCommunity Newspapers (Miami)September 1, 2026Miami-Dade

Miami-Dade Transit launches 'Easy Perks' advertising program for small businesses

Miami-Dade County has introduced the 'Easy Perks' program, which allows local small businesses to display advertisements on LED screens inside Metrorail trains. This initiative aims to provide affordable marketing opportunities for local business owners to reach transit riders.

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Read the full story at Community Newspapers (Miami)

Why It Matters

Small business owners in Miami-Dade now have a new, potentially more accessible channel to advertise their services directly to daily commuters.

Key Facts

  • Miami-Dade County launched the 'Easy Perks' program to facilitate advertising for small businesses.
  • The program utilizes existing LED screens inside Metrorail trains to display business logos and advertisements.
  • The initiative is designed to make advertising on public transit more financially accessible to small business owners.

Who's Mentioned

personPhillip Wells“Contact person for Easy Perks program”organizationLavish Touches Hair and Spa Inc.“Small business participating in Easy Perks”personGasline Dessources“Small business owner and Strive305 ambassador”organizationMiami-Dade County“The government body operating the transit system and the advertising program”organizationMiami's Community News“The publication reporting on the program”personManny Cid“Assistant Director, Miami-Dade County Strategic Procurement Department”organizationLavish Touches Hair“A local business featured on Metrorail LED screens”organizationMiami-Dade County Strategic Procurement Department“Managing the Easy Perks program and SMB Hub”personDaniella Levine Cava“Mayor of Miami-Dade County”