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NewsSt. Pete CatalystOctober 26, 2026Pinellas County

Noble Tavern opens The Sterling event space in St. Petersburg

Photo: St. Pete Catalyst

Noble Tavern has opened The Sterling, a new 40-seat event space located at 1650 Central Avenue in St. Petersburg. Created in partnership with the adjacent Tru by Hilton hotel, the venue hosts private gatherings, business meetings, and ticketed culinary events.

Local BusinessHospitalityFood and Drink
Read the full story at St. Pete Catalyst

Why It Matters

Local residents and visitors gain a new venue for private gatherings and ticketed dining experiences on Central Avenue.

Key Facts

  • Noble Tavern has introduced a new event space named The Sterling located at 1650 Central Avenue in St. Petersburg.
  • The venue is adjacent to the restaurant on the ground floor of the Tru by Hilton St. Petersburg Downtown Central Avenue hotel.
  • The room features its own entrance on Central Avenue and has a seating capacity of about 40 guests.
  • The Sterling officially opened in September after a project development period of about six months.
  • The space is the result of a partnership with Tru by Hilton for the hotel to use for meetings and events during non-business hours.
  • The venue accommodates private gatherings, business meetings, and ticketed events such as chef-driven dinners, sports watch parties, acoustic performances, and cocktail tastings.

Who's Mentioned

OrganizationCreative Pinellas“Agency referenced in related headlines”OrganizationTru by Hilton St. Petersburg Downtown Central Avenue“Hotel adjacent to Noble Tavern and partner in the event space”OrganizationNova 535“Venue referenced in related headlines”PersonBradley Elia“Vice president of marketing for Noble Tavern”locationPinellas“County referenced in related headlines”location1650 Central Avenue“Location of The Sterling event space in St. Petersburg”OrganizationNoble Tavern“St. Petersburg restaurant and bar that opened The Sterling”OrganizationNoble Crust“Noble Tavern's sister restaurant”OrganizationThe Sterling“New event space created by Noble Tavern”