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NewsWUSF (NPR Tampa Bay)October 27, 2026Hillsborough County

Former WTOG-TV headquarters in St. Petersburg listed for sale at $1.4 million

Photo: WUSF (NPR Tampa Bay)

The former headquarters of television station WTOG-TV in St. Petersburg is on the market for $1.4 million following the departure of the station. The two-story property spans more than 21,000 square feet and includes specialized studio and technical facilities built since 1965. The building became available after a neighboring recreational business purchased the property as part of a package deal that included parking spaces.

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Key Facts

  • The former WTOG-TV headquarters at 365 105th Terrace NE in St. Petersburg is listed for sale at $1.4 million.
  • The property includes over 21,000 square feet of studios, offices, and technical facilities.
  • The asking price equates to approximately $66 per square foot.
  • The building was constructed in 1965 and expanded repeatedly over the decades.
  • The property went on the market after being acquired as part of a package deal with Rec Deck, a neighboring sports facility that previously rented parking spaces from the station.
  • WTOG occupied the building under a leaseback arrangement until the end of May, after which the property became vacant.
  • An Orlando-area media company previously contracted to buy the building for media production but backed out due to expected renovation work.
  • The building retains specialized features including soundproof editing rooms, former control areas, cyclorama walls, and emergency backup battery and generator systems.
  • WTOG began broadcasting from the location in November 1968 and featured personalities including horror host Dr. Paul Bearer.
  • WTOG remains on the air as Tampa Bay 44 under Paramount ownership, broadcasting syndicated shows and regional sports without using the St. Petersburg headquarters.

Who's Mentioned

OrganizationInsta Real Estate Solutions“Real estate firm handling the property listing”OrganizationParamount“Owner of WTOG Channel 44”PersonDick Bennick“Actor who portrayed Dr. Paul Bearer”PersonMike Schultz“Commercial real estate broker with Insta Real Estate Solutions”OrganizationWTOG-TV“Former television station occupying the building”locationOrlando“Location of a company that previously entered into a contract for the property”OrganizationTampa Bay Club Sport“Organization associated with Rec Deck”OrganizationStPeteCatalyst.com“Partner providing the content”OrganizationHubbard Broadcasting“Original owner of WTOG when it began broadcasting”OrganizationRec Deck“Neighboring recreational sports facility”PersonDr. Paul Bearer“Horror movie host on Creature Feature”locationSt. Petersburg“City where the property is located”