NewsWUSF — Tampa Bay NPR (Local & State)October 27, 2026Hillsborough County
Former WTOG-TV headquarters in St. Petersburg listed for sale at $1.4 million
Photo: WUSF — Tampa Bay NPR (Local & State)
The former headquarters of television station WTOG-TV in St. Petersburg is on the market for $1.4 million after being acquired as part of a package deal involving parking spaces. The 21,000-square-foot facility has been vacant since May following the departure of the station's operations. Prospective buyers face potential renovation costs due to the building's specialized television production layout and history of additions.
Read the full story at WUSF — Tampa Bay NPR (Local & State)Why It Matters
The sale puts a large commercial property and piece of local broadcast history back into play for potential redevelopment, warehouse use, or modern media production.
Key Facts
- The former WTOG-TV headquarters located at 365 105th Terrace NE in northeast St. Petersburg is on the market for $1.4 million.
- The property offers more than 21,000 square feet of studios, offices, and technical facilities.
- The asking price breaks down to approximately $66 per square foot.
- The building was originally constructed in 1965 and expanded repeatedly over the decades.
- The property was acquired as part of a package deal after neighboring recreational facility Rec Deck needed parking spaces previously rented from WTOG.
- WTOG occupied the building under a leaseback arrangement until the end of May, after which it became vacant.
- WTOG remains on the air as Tampa Bay 44 under Paramount ownership, broadcasting syndicated shows and regional sports.
- An Orlando-area media production company previously entered into a contract for the property but withdrew after evaluating the required renovation work.
- The building retains specialized features including soundproof editing rooms, former control areas, cyclorama walls, and backup power equipment.
- The property has been listed on the market for about two months.
Who's Mentioned
OrganizationInsta Real Estate Solutions“Real estate firm handling the property listing”OrganizationParamount“Owner of WTOG television station”PersonDick Bennick“Actor who portrayed Dr. Paul Bearer”locationTampa Bay“Region served by WTOG-TV”OrganizationChannel 44“Television station name operating as Tampa Bay 44”PersonMike Schultz“Commercial real estate broker with Insta Real Estate Solutions”OrganizationWTOG-TV“Former occupant and television station associated with the building”locationOrlando“Area where an interested media production company was based”OrganizationTampa Bay Club Sport“Organization associated with Rec Deck”OrganizationStPeteCatalyst.com“Partner publishing the content”OrganizationHubbard Broadcasting“Original owner when the station began broadcasting in 1968”OrganizationRec Deck“Neighboring recreational sports facility associated with Tampa Bay Club Sport”PersonDr. Paul Bearer“Horror movie host on Creature Feature”locationSt. Petersburg“City where the former television headquarters is located”