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NewsFOX 13 Tampa BayAugust 13, 2026Hillsborough

Ice cream manufacturers reformulate products to address health trends and GLP-1 drug usage

Ice cream companies are reducing portion sizes, increasing protein content, and removing artificial ingredients to appeal to health-conscious consumers and those using GLP-1 appetite-suppressing medications. While overall sales volumes have seen a slight decline, manufacturers are shifting strategies to maintain consumer interest in indulgent treats.

food industryhealthconsumer trendsGLP-1 drugsnutrition
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Why It Matters

Consumers are changing their purchasing habits due to the rise of and increased focus on nutrition, forcing major food companies to alter product recipes and sizes to remain competitive.

Key Facts

  • U.S. ice cream sales volumes declined 1.5% year-on-year through June 13.
  • Approximately 16 million Americans are currently taking GLP-1 medicines.
  • Research indicates people taking GLP-1 drugs reduce frozen treat consumption by at least 10%.
  • Blue Bunny reports strong demand for its 150-calorie Mini Swirls.
  • Halo Top has experienced double-digit percentage sales growth over the past two years.
  • U.S. ice cream market dollar sales increased 2.8% over the past year.
  • Manufacturers are actively removing high-fructose corn syrup and artificial colors/flavors from products.
  • Super-premium ice cream was the only segment to record growth in sales volume according to NielsenIQ.

Who's Mentioned

organizationCircana“Market research firm.”organizationConagra“Food company reformulating products.”organizationThe Magnum Ice Cream Company“Ice cream manufacturer.”personAndrew Mondzelewski“Senior director for brand marketing at Blue Bunny.”organizationGlacier“European private-label ice cream producer.”organizationBlue Bunny“Ice cream manufacturer owned by Ferrero.”organizationNielsenIQ“Market research firm providing sales data.”personLisa Vortsman“U.S. chief marketing and innovation officer at The Magnum Ice Cream Company.”personMatt Frost“Executive director at Glacier.”organizationHalo Top“Ice cream brand owned by Ferrero.”organizationNestle“Food company reformulating products.”organizationBoston Consulting Group“Research firm providing data on GLP-1 drug usage.”personChris Costagli“Vice President of Food Thought Leadership at NielsenIQ.”