NewsFox 13 News (WTVT) — All NewsAugust 21, 2026Hillsborough
Publix removes 10-item limit from express checkout lanes
Publix has eliminated the traditional 10-item limit for express checkout lanes across its store locations. The company is replacing item-count signage with general 'express' labels to allow employees more flexibility in managing customer traffic and wait times.
Read the full story at Fox 13 News (WTVT) — All NewsWhy It Matters
Shoppers will no longer have a specific item count to determine lane eligibility, shifting the management of checkout flow to store employees based on order complexity and store traffic.
Key Facts
- Publix is removing the 10-item limit from all express checkout lanes.
- Express lane signage is being updated to simply read 'express' instead of '10 items or less'.
- The change is intended to give employees flexibility to manage customer flow and reduce wait times.
- The policy was piloted in the Miami division before the companywide rollout.
- Publix operates more than 1,400 stores across eight Southeastern states.
- The 'Publix Promise' remains in effect, where customers receive an item for free if charged more than the shelf price (excluding alcohol and tobacco).
Who's Mentioned
organizationFox News Digital“The news outlet that reported the policy change.”personMaria Brous“Director of communications for Publix.”other10“The former item limit for express lanes.”organizationPublix“The supermarket chain implementing the policy change.”other1,400“Number of supermarkets operated by Publix.”