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NewsABC Action News (WFTS) — NewsOctober 30, 2026Hillsborough County

Historians trace the centuries-old roots of trick-or-treating amid rising modern candy costs

Photo: ABC Action News (WFTS) — News

Trick-or-treating evolved from European harvest festivals and traditions like souling and guising before gaining widespread popularity in the 20th century. Modern celebrations involve billions in consumer spending, with candy prices rising an average of 15% this year compared to last year.

Read the full story at ABC Action News (WFTS) — News

Why It Matters

Consumers face holiday candy prices that are up an average of 15% from last year, roughly four times the overall rate of inflation, leading some Americans to take on debt to cover purchases.

Key Facts

  • Trick-or-treating roots trace back centuries to European harvest festivals and the Celtic festival of Samhain on October 31.
  • Ancient Celts believed the dead would return to Earth on the night of Samhain when the line between living and spirit worlds blurred.
  • Traditions such as 'souling' and 'guising' involved people going door to door for food, money, or treats.
  • Pranks became a popular Halloween activity among young people by the 1920s.
  • The Great Depression exacerbated Halloween pranks, helping lead to the widespread adoption of community-based trick-or-treating.
  • Trick-or-treating was briefly curtailed during World War II due to sugar rationing.
  • Candy prices rose an average of 15% this year compared to last year, which is about four times the overall rate of inflation.
  • Some Americans increasingly take on debt to cover Halloween candy purchases amid rising costs.

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