NewsABC Action News (WFTS) — NewsNovember 5, 2026Hillsborough County
dunnhumby survey reports record financial pressure and food insecurity among American shoppers
Photo: ABC Action News (WFTS) — News
A customer data survey reveals that 64% of Americans would struggle to pay an unexpected $400 expense, while food insecurity among middle-income households has risen to 31%. The findings coincide with falling SNAP participation and grocery prices remaining 12.4% higher than in May 2022.
Read the full story at ABC Action News (WFTS) — NewsWhy It Matters
The report highlights growing retail shifts as cash-strapped consumers increasingly turn to dollar stores and convenience outlets, while Walmart maintains its position as the most-shopped grocery retailer.
Key Facts
- 64% of Americans would struggle to cover an unexpected $400 expense, a seven-percentage-point increase since December.
- 31% of middle-income households reported not having enough to eat, up from 19% in December.
- Food-at-home costs are 12.4% higher than they were in May 2022.
- SNAP participation has fallen by around 5 million people.
- Convenience stores saw the largest retail format gain, with 29% of shoppers using them.
- Dollar stores have gained shoppers for four consecutive survey waves, reaching 45%.
- Walmart remains the most-shopped grocery retailer, utilized by 72% of respondents.