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NewsKTLA 5October 27, 2026Los Angeles County

General Mills and Ziploc launch resealable cereal bag for Cheerios

Photo: KTLA 5

General Mills and Ziploc are releasing a new Cheerios cereal package featuring a built-in resealable bag and pour spout to address customer complaints about freshness and ease of use. The product debuts Tuesday on the Walmart website before expanding to other retailers, starting with Original and Honey Nut Cheerios.

Consumer GoodsFood and BeverageManufacturingRetail
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Why It Matters

Consumers purchasing Original or Honey Nut Cheerios will have access to resealable packaging through Walmart starting Tuesday, with broader retail availability expected in the coming months.

Key Facts

  • General Mills and Ziploc are partnering to release Cheerios with Ziploc PantrySeal.
  • The new packaging features a resealable bag with a built-in pour spout.
  • The product will be available for Original Cheerios and Honey Nut Cheerios.
  • Sales begin Tuesday exclusively through the Walmart website before expanding to other retailers.
  • The redesign was prompted by years of customer letters, emails, and direct messages requesting better resealable packaging.
  • Traditional cereal manufacturers are seeking ways to attract consumers amid competition from breakfast sandwiches, yogurt, protein bars, and smoothies.

Who's Mentioned

OrganizationWashington Post“Publication cited regarding consumer cereal consumption habits”OrganizationCheerios“Cereal brand partnering with Ziploc”OrganizationWalmart“Initial online retailer for the new product”PersonEmilie Knox“Vice president and business unit director for Cheerios at General Mills”OrganizationGeneral Mills“Parent company of Cheerios”OrganizationZiploc“Brand partnering with Cheerios for pantry seal packaging”