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NewsLos Angeles Times — LifestyleNovember 5, 2026Los Angeles County

Fendi releases reimagined Croissant bag under chief creative officer Maria Grazia Chiuri

Photo: Los Angeles Times — Lifestyle

Maria Grazia Chiuri returned to Fendi as chief creative officer and released a reimagined version of the Fendi Croissant bag for the brand's Cruise 2027 collection. The updated design features a larger size to accommodate modern smartphones, new materials like fringe and crushed silver foil, and altered proportions while honoring the brand's archive.

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Read the full story at Los Angeles Times — Lifestyle

Why It Matters

Luxury fashion consumers and retail markets see the relaunch of a historical design heritage piece updated for modern utility, impacting global accessories offerings and brand positioning.

Key Facts

  • Maria Grazia Chiuri returned to Fendi as chief creative officer nearly 30 years after her initial start at the fashion house.
  • Chiuri previously worked as creative director at Valentino and Dior, where she notably relaunched the Dior Saddle bag in 2018.
  • The original Fendi Croissant bag made its runway debut in the fall/winter 1999 show after being conceived following the launch of the Baguette.
  • Chiuri released a reimagined Croissant Bag for Fendi's Cruise 2027 collection in October.
  • The new Croissant bag size was modified from the original to ensure modern smartphones can fit inside.
  • New variations of the Croissant bag include chartreuse sequined versions, jaguar print ponyhair with fringe, crushed silver foil leather, and Nerds Gummy Cluster designs.
  • The new bags are available on the shelves of the Fendi Rodeo Drive store.

Who's Mentioned

locationSunset Boulevard“Street referenced in Los Angeles”PersonCarla Fendi“Member of the Fendi family”OrganizationFendi“Luxury fashion house”locationRodeo Drive“Location of a Fendi store”PersonCarrie Bradshaw“Fictional character from Sex and the City”PersonMaria Grazia Chiuri“Chief creative officer of Fendi”OrganizationValentino“Fashion house where Chiuri previously worked”OrganizationDior“Fashion house where Chiuri previously worked”