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HB 29UTAHSession 2026State Billdead
Did Not Advance

Utah bans hidden fees and requires upfront total pricing in product advertisements

Original title: Unfair and Deceptive Pricing Amendments

Last action · March 6, 2026: House/ filedSponsors: Tyler Clancy and 1 other

Bill progressHistory & official text ↓
Introduced
Committee
Floor Vote
Passed
Law

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Public stanceCommunity reactions are separate from the official record and reporting.

What This Bill Proposed

Official description

This bill modifies provisions relating to unfair and deceptive pricing.

Why it matters

Businesses and retailers statewide must alter how they display pricing to consumers, ensuring final costs are shown more prominently than component fees, or face administrative fines up to $2,500 per violation and court-ordered money .

Who It Would Have Affected

Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.

Directly affected

consumers

Directly affected

businesses

Businesses must prominently display total prices in advertisements and offerings and face penalties if they misrepresent or inflate mandatory charges.

Directly affected

Division of Consumer Protection

The division gains administrative and enforcement authority over the new pricing act, including rule-making powers and fine collection.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

What penalties can businesses face for hiding fees?
The Division of Consumer Protection or a court can impose fines of up to $2,500 per violation, order money disgorged to injured consumers, and require payment of investigative and attorney fees. Civil penalties for violating an order can reach up to $5,000 per violation.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

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Votes, people, money & the original source

Where This Stands

This bill did not become law - Died at adjournment · passed the House · in Senate committee.

Procedural history

27 actions
  1. Mar 6, 2026House
    House/ filed
  2. Mar 6, 2026House
    House/ received from Senate
  3. Mar 6, 2026Senate
    Senate/ to House
  4. Mar 6, 2026Senate
    Senate/ strike enacting clause
  5. Mar 3, 2026Senate
    Senate/ comm rpt/ sent to Rules
  6. Mar 2, 2026Senate
    Senate Comm - Recommends Returned to Rules
Show 21 earlier actions
  1. Feb 3, 2026Released
    LFA/ fiscal note publicly available for HB0029S01
  2. Feb 3, 2026Version Sponsor
    LFA/ fiscal note sent to sponsor for HB0029S01
  3. Feb 2, 2026Legislative Fiscal Agency
    LFA/ bill sent to agencies for fiscal input for HB0029S01
  4. Feb 2, 2026Legislative Fiscal Analyst
    LFA/ bill assigned to staff for fiscal analysis for HB0029S01
  5. Jan 23, 2026SenateCommittee
    Senate/ to standing committee
  6. Jan 21, 2026SenateIntroduced
    Senate/ 1st reading (Introduced)
  7. Jan 20, 2026Senate
    Senate/ received from House
  8. Jan 20, 2026House
    House/ to Senate
  9. Jan 20, 2026HouseFloor
    House/ passed 3rd reading
  10. Jan 20, 2026House
    House/ 3rd reading
  11. Jan 20, 2026House
    House/ 2nd reading
  12. Jan 20, 2026House
    House/ Rules to 3rd Reading Calendar
  13. Jan 20, 2026HouseIntroduced
    House/ 1st reading (Introduced)
  14. Jan 20, 2026House
    House/ received fiscal note from Fiscal Analyst
  15. Jan 18, 2026Released
    LFA/ fiscal note publicly available for HB0029
  16. Jan 17, 2026Version Sponsor
    LFA/ fiscal note sent to sponsor for HB0029
  17. Jan 14, 2026House
    House/ received bill from Legislative Research
  18. Dec 5, 2025Legislative Fiscal Agency
    LFA/ bill sent to agencies for fiscal input for HB0029
  19. Dec 5, 2025Legislative Fiscal Analyst
    LFA/ bill assigned to staff for fiscal analysis for HB0029
  20. Dec 5, 2025Legislative Research and General Counsel
    Numbered Bill Publicly Distributed
  21. Dec 5, 2025Legislative Research and General Counsel
    Bill Numbered but not Distributed

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

Tyler ClancyHousePrimary sponsor
Evan VickersSenate · District 28RepublicanCosponsor

Connected Entities

Division of Consumer Protection, Department of Commerce
OrganizationDivision of Consumer Protection“Administers and enforces the Unfair and Deceptive Pricing Act”Map →
OrganizationDepartment of Commerce“Houses the Division of Consumer Protection”Map →

Sources

Open source document

le.utah.gov

Analysis Score

0–100
  • Significance20
    Lowered because this bill did not pass (its text scored 80)
  • Controversy45
    Intensity of disagreement among stakeholders
  • Entertainment5
    Compellingness for a non-policy-wonk reader
  • Buzz35
    Current news / social attention level

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