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NewsSt Pete CatalystOctober 26, 2026Pinellas County

Former WTOG-TV headquarters in St. Petersburg listed for sale at $1.4 million

Photo: St Pete Catalyst

The former two-story headquarters of television station WTOG-TV in St. Petersburg is on the market for $1.4 million following the station's departure. Built in 1965 and expanded over decades, the 21,000-square-foot property includes specialized broadcast facilities such as soundproof editing rooms, control areas, and cyclorama walls. The building became available after a neighboring recreational sports business purchased the property package to secure parking spaces and WTOG subsequently vacated the premises.

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Why It Matters

A large commercial property featuring specialized media infrastructure in northeast St. Petersburg is seeking a new buyer, with prospective redevelopment costs remaining a central factor for potential users.

Key Facts

  • The former WTOG-TV headquarters at 365 105th Terrace NE in St. Petersburg is listed for sale at $1.4 million.
  • The property offers more than 21,000 square feet of studios, offices, and technical facilities across a two-story structure.
  • The asking price equates to approximately $66 per square foot.
  • The property sale originally grew out of an arrangement with Rec Deck, a neighboring recreational sports facility that rented parking spaces from WTOG.
  • WTOG continued occupying the property under a leaseback arrangement until the end of May and has been vacant since.
  • The building was constructed in 1965 and expanded repeatedly with specialized rooms, soundproof editing rooms, former control areas, and cyclorama walls.
  • Electrical equipment in the building is supported by large battery backup systems and a generator.
  • An Orlando-area company previously entered into a contract to buy the property for media production but backed out after examining renovation work.
  • WTOG began broadcasting from the location in November 1968 under Hubbard Broadcasting before later airing under various networks and ownership by Paramount.
  • The property has been marketed for about two months.

Who's Mentioned

PersonMike Schultz“Commercial real estate broker with Insta Real Estate Solutions”OrganizationParamount“Owner of WTOG (Tampa Bay 44)”locationSt. Petersburg“Location of the former WTOG-TV headquarters building”PersonDick Bennick“Actor who portrayed Dr. Paul Bearer”OrganizationHubbard Broadcasting“Original owner of the television station when it began broadcasting”OrganizationTampa Bay Club Sport“Organization associated with Rec Deck”OrganizationWTOG-TV“Television station that formerly occupied the building”OrganizationRec Deck“Neighboring recreational sports facility associated with Tampa Bay Club Sport”OrganizationInsta Real Estate Solutions“Commercial real estate firm handling the property listing”OrganizationCreature Feature“Television program hosted by Dr. Paul Bearer”PersonDr. Paul Bearer“Horror movie host portrayed on Creature Feature”