NewsABC Action News (WFTS) — NewsAugust 21, 2026Hillsborough
Retailers stock Halloween merchandise early as 'Summerween' trend drives consumer demand
Retailers including The Home Depot and Michaels have begun stocking Halloween merchandise in July and August to meet consumer demand for the 'Summerween' trend. According to RetailMeNot, 70% of shoppers plan to purchase fall or Halloween items before September.
Read the full story at ABC Action News (WFTS) — NewsWhy It Matters
Consumers looking for specific Halloween decor may face limited availability for popular items, such as 12-foot skeletons, which store managers report often sell out by Labor Day.
Key Facts
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Who's Mentioned
personMelissa Lamb“Consumer who decorates for Halloween early.”organizationSpirit Halloween“Noted for opening 1,500 pop-up stores.”organizationHomeGoods“Mentioned as stocking Halloween items early.”personAmanda Reinfelder“Michaels manager who noted customer eagerness for early Halloween stock.”organizationMichaels“Stocking Halloween collections like 'Bound by Magic' and 'Conjuring Nightfall'.”personStephanie Carls“Retail insights expert at RetailMeNot.”organizationThe Home Depot“Stocking Halloween yard decor including giant skeletons and mummies.”organizationRetailMeNot“Provided data on consumer shopping habits.”personJosh Burgess“Home Depot manager who noted high demand for seasonal items.”