NEWPORTBEACH (ORANGE COUNTY)local legislationConsent Agenda

Visit Newport Beach Budget and Performance Plan (2027-2028)

Original title: Visit Newport Beach, Inc. Fiscal Year 2027 and 2028 Destination Business Plan Budget, Leisure Marketing (TOT) Fiscal Year 2027-28 Budget and Performance Standards Report

June 23, 2026

tourism budget marketing newport-beach economic-development

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The Frame

What this does

The report details how tax revenue collected from hotel stays is allocated toward tourism marketing efforts and sets the performance benchmarks that the city uses to evaluate the effectiveness of these expenditures.

Who is mentioned in the record

Potentially affected actors named in the source documents. Mention is not a position.

Visit Newport Beach, Inc.

The organization is responsible for executing the marketing plan and meeting the performance standards outlined in the budget.

Newport Beach taxpayers

Residents are affected by how TOT revenue is allocated toward tourism promotion versus other municipal services.

Local hospitality businesses

These businesses are the primary focus of the leisure marketing efforts intended to drive tourism to the area.

What changed

Last recorded activity June 23, 2026.

What's next

Next step not available in the current record.

Summary

This report outlines the proposed budget and performance goals for Visit Newport Beach, Inc. for the 2027 and 2028 fiscal years, focusing on leisure marketing funded by revenue.

Key Facts

The document covers the Destination Business Plan Budget for fiscal years 2027 and 2028.
The report includes the Leisure Marketing budget specifically funded by Transient Occupancy Tax (TOT) for the 2027-28 fiscal year.
The report establishes performance standards to measure the success of marketing initiatives.
The document is classified as an informational report under the City Council's Consent Agenda.
The report was introduced to the City Council on June 3, 2026.

Frequently Asked Questions

What is the source of funding for the Leisure Marketing budget?

The budget is funded by , which is a tax collected from visitors staying in local hotels and short-term rentals.

What is the purpose of this report?

It serves as an informational update to the City Council regarding the planned spending and performance goals for tourism marketing in Newport Beach.

Why It Matters

News Coverage

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Discoveries

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

temporal pattern90% confidence

Advance Budget Planning

The report is being presented in June 2026 for fiscal years starting in 2027, indicating a long-term planning cycle for tourism marketing.

Visit Newport Beach, Inc.

Connected Entities

organizationNewport Beach City Council“The governing body receiving the informational report.”Map →

other26-2416“The file number assigned to this specific report.”Map →

organizationVisit Newport Beach, Inc.“The destination marketing organization responsible for the business plan and bud”Map →

Sources

Open source document

webapi.legistar.com

Analysis Score

0–100

Significance40
How much this matters to a regular citizen
Controversy10
Intensity of disagreement among stakeholders
Entertainment5
Compellingness for a non-policy-wonk reader
Buzz15
Current news / social attention level

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