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Louisiana House Bill 612 prohibits insurers from including any advertising expenses in rate-setting

Original title: INSURANCE: Provides relative to institutional advertising expenses

Last action · March 9, 2026: Read by title, under the rules, referred to the Committee on Insurance.Sponsor: Kyle Green

Introduced
Committee
Floor Vote
Passed
Law

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What This Bill Proposed

Louisiana House Bill 612 prohibits insurance companies from factoring any advertising expenses into their rate-setting processes, expanding a previous restriction that applied only to institutional advertising. The measure amends existing insurance statutes and repeals a specific definition regarding institutional advertising.

Why it matters

Insurance rate calculations directly influence the premiums paid by policyholders across the state, determining whether advertising costs can be passed on to consumers through higher rates.

Background
  • Insurance rate regulation in Louisiana is governed by Title 22 of the Louisiana Revised Statutes, which sets standards to ensure rates are not excessive, inadequate, or unfairly discriminatory. context

Who It Would Have Affected

Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.

Directly affected

Insurance policyholders

Policyholders are affected because insurers are barred from factoring advertising costs into the calculations used to determine insurance rates.

Directly affected

Insurance companies

Insurers must alter their rate-filing practices to ensure no advertising expenses are included when setting rates.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

What does House Bill 612 change about insurance rate-setting?
It expands an existing restriction by prohibiting insurers from considering any advertising expenses—not just institutional advertising—when setting insurance rates.
How are insurance 'expenses' redefined under this measure?
The bill updates the definition of expenses used in to exclude and removes the prior definition for institutional advertising entirely.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

This bill did not become law - Died at adjournment · in House committee.

Procedural history

4 actions
  1. Mar 9, 2026HouseIntroduced
    Read by title, under the rules, referred to the Committee on Insurance.
  2. Feb 27, 2026House
    First appeared in the Interim Calendar on 2/27/2026.
  3. Feb 26, 2026House
    Prefiled.
  4. Feb 26, 2026HouseCommittee
    Under the rules, provisionally referred to the Committee on Insurance.

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

Discoveries

1 pattern noticed across the record

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift95% confidence

Expansion of Advertising Expense Exclusion

The legislation broadens a targeted restriction on institutional advertising into a comprehensive ban on incorporating any advertising expenses into insurance rate-setting.

Connected Entities

Kyle Green, House Committee on Insurance
PersonKyle Green“State Representative sponsoring House Bill 612”Map →
OrganizationHouse Committee on Insurance“Legislative committee to which the bill was referred”Map →

Sources

Open source document

www.legis.la.gov

Analysis Score

0–100
  • Significance20
    Lowered because this bill did not pass (its text scored 60)
  • Controversy40
    Intensity of disagreement among stakeholders
  • Entertainment5
    Compellingness for a non-policy-wonk reader
  • Buzz25
    Current news / social attention level

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