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NewsNBC Chicago – LocalJune 30, 2026Illinois

Target to Replace Ulta Beauty Sections with New 'Beauty Studio' Concept

Target is ending its six-year partnership with Ulta Beauty this summer and will replace those in-store sections with a new, company-operated 'Target Beauty Studio' starting this fall. The new department will feature over 80 prestige beauty brands, including 60 brands new to Target stores.

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Why It Matters

Target shoppers will see a change in the beauty products and services available in-store and online as the company transitions from the Ulta partnership to its own proprietary beauty brand model by August 2026.

Key Facts

  • Target will end its six-year partnership with Ulta Beauty this summer.
  • The new 'Target Beauty Studio' will launch in over 600 stores and online starting this fall.
  • The new department will feature a curated mix of more than 80 global prestige beauty brands.
  • 60 of the brands in the new studio will be new to Target.
  • The partnership with Ulta, which included dedicated shopping and check-out areas, will officially conclude in August 2026.
  • Target is testing new staffing and operational models for the beauty department.
  • The new studio will offer beauty-specific Target Circle rewards.
  • Target executives have not yet disclosed the specific names of the new brands or vendors.

Who's Mentioned

personMichael Fiddelke“Target CEO and Director who commented on the beauty category growth.”other60“Number of new-to-Target brands being introduced.”other600“Number of stores launching the new Target Beauty Studio this fall.”other80“Total number of prestige beauty brands in the new studio.”organizationUlta Beauty“Current partner whose in-store presence at Target is ending.”organizationTarget“Retailer launching a new beauty department strategy.”