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Missouri House Bill 2318 Prohibits AI Advertising as Mental Health Professionals

Original title: ARTIFICIAL INTELLIGENCE IN MENTAL HEALTH

Last action · March 12, 2026: HCS Reported Do Pass (H)Sponsors: Pattie Mansur and 1 other

Introduced
Committee
Floor Vote
Passed
Law

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What This Bill Would Do

Missouri HB 2318 prohibits any person or entity from advertising or representing that can act as a mental health professional or provide therapy services. Violations are classified as unlawful practices under the , enforceable by the attorney general with civil penalties ranging from $10,000 for a first offense to $20,000 for subsequent offenses.

Why it matters

The measure establishes specific legal boundaries and financial penalties for entities deploying in healthcare settings, directly impacting developers and marketers of AI-driven conversational or therapeutic agents operating in Missouri.

Background
  • The Missouri General Assembly is the state legislature responsible for enacting statutory laws in Missouri. context
  • The Missouri Merchandising Practices Act governs consumer protection and regulates unfair or deceptive business practices across the state. context

Who It Would Affect

Groups the bill's text would affect if enacted, as described in the record. Being affected is not a position for or against it.

Directly affected

AI developers and deployers

Entities creating or operating artificial intelligence systems face legal prohibitions against marketing their products as mental health professionals or therapy providers, along with civil penalties for noncompliance.

Directly affected

Missouri residents and consumers

Individuals gain the ability to report unauthorized or deceptive claims regarding AI therapeutic services to the attorney general.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

What does House Bill 2318 prohibit?
It prohibits any person or entity from advertising or representing to the public that is or is able to act as a mental health professional or provide therapy services.
Who is responsible for enforcing these rules?
The attorney general is responsible for enforcing the provisions, and individuals may report violations to the attorney general.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

Currently in committee. The next step in the legislative lifecycle is Floor Vote.

Procedural history

8 actions
  1. Mar 12, 2026HouseCommittee
    HCS Reported Do Pass (H)
  2. Mar 12, 2026HouseCommittee
    HCS Voted Do Pass (H)
  3. Mar 12, 2026House
    Executive Session Completed (H)
  4. Mar 12, 2026House
    Public Hearing Completed (H)
  5. Mar 5, 2026HouseCommittee
    Referred: Health and Mental Health(H)
  6. Jan 8, 2026HouseFloor
    Read Second Time (H)
Show 2 earlier actions
  1. Jan 7, 2026HouseIntroduced
    Read First Time (H)
  2. Dec 10, 2025HouseIntroduced
    Prefiled (H)

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

Connected Entities

General Assembly, Pattie Mansur, Kem Smith and 1 more
OrganizationGeneral Assembly“103rd General Assembly of the state of Missouri”Map →
PersonPattie Mansur“Representative for District 025 introducing HB 2318”Map →
PersonKem Smith“Representative for District 068 co-sponsoring HB 2318”Map →
PersonAttorney General“Enforcement authority for violations under the section”Map →

Sources

Analysis Score

0–100
  • Significance75
    How much this matters to a regular citizen
  • Controversy40
    Intensity of disagreement among stakeholders
  • Entertainment10
    Compellingness for a non-policy-wonk reader
  • Buzz60
    Current news / social attention level

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