Former WTOG-TV headquarters in St. Petersburg listed for sale at $1.4 million

The listing puts a large commercial property and a piece of local television history up for grabs at approximately $66 per square foot, though potential buyers face significant renovation costs to adapt the heavily customized studio layout for new commercial uses.

• •The former WTOG-TV headquarters at 365 105th Terrace NE in St. Petersburg is listed for sale at $1.4 million.
• •The property includes more than 21,000 square feet of studios, offices, and technical facilities.
• •The asking price breaks down to approximately $66 per square foot.
• •The property was acquired last year as part of a package deal involving Rec Deck, a neighboring recreational sports facility that previously rented parking spaces from the station.
• •WTOG occupied the building under a leaseback arrangement until the end of May, and the facility has been vacant since.
• •The original two-story structure was built in 1965 and expanded repeatedly over the decades with specialized additions.
• •Remaining broadcast infrastructure includes soundproof editing rooms, former control areas, cyclorama walls, and emergency power systems like a generator and battery backups.
• •An Orlando-area company previously entered into a contract to buy the property for media production but backed out due to the extent of renovation work required.
• •WTOG began broadcasting as an independent outlet in November 1968 under Hubbard Broadcasting and later aired programs featuring horror host Dr. Paul Bearer from 1973 to 1995.
• •WTOG remains on the air as Tampa Bay 44, owned by Paramount, broadcasting syndicated shows and regional sports via antenna and cable while operating out of another location.