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Kentucky HB 318 establishes property rights for name, image, and likeness and sets penalties for unauthorized digital replicas

Original title: AN ACT relating to property rights in name, voice, and likeness.

Last action · January 20, 2026: to Judiciary (H)Sponsor: Daniel Grossberg

Introduced
Committee
Floor Vote
Passed
Law

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What This Bill Proposed

Kentucky House Bill 318 creates explicit, transferable property rights for an individual's name, voice, and likeness that survive death, and establishes statutory damages of up to $50,000 per violation for unauthorized computer-generated replicas. The measure prohibits publishing or facilitating the distribution of unauthorized digital voice or image replicas and provides exemptions for news reporting, parody, and s.

Why it matters

Residents and estate holders gain statutory standing to sue for commercial misuse of digital replicas, with mandatory minimum damages of $50,000 for direct publishers and $5,000 for facilitators, plus the recovery of gross revenues and attorney fees.

Background
  • House Bill 318 was introduced in the Kentucky General Assembly during the 2026 regular session and assigned to the Judiciary committee. context

Who It Would Have Affected

Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.

Directly affected

Individuals and Estates

Individuals and their estates receive enforceable, transferable property rights in their name, voice, and likeness, along with the right to sue for statutory damages.

Directly affected

Publishers and Digital Content Creators

Publishers face statutory liability of up to $50,000 per violation and forfeiture of profits for distributing unauthorized computer-generated replicas of individuals.

Directly affected

News Organizations and Interactive Computer Services

News-gathering organizations, public broadcasters, and interactive computer services are explicitly exempted from violations when operating within protected categories.

Key Facts

  • Establishes that every individual has exclusive property rights in their name, voice, and likeness during their lifetime, which are transferable and descendible.
  • Post-mortem rights last for 10 years after death unless continued in commercial use by heirs or if all holders are deceased.
  • Post-mortem rights apply whether or not the individual commercially benefited from their rights during their lifetime.
  • Directly publishes or transmits an unauthorized computer-generated voice replica or image carries liability of $50,000 per violation or actual damages plus profits, whichever is greater.
Show all 10 facts
  • Materially contributing to or facilitating an unauthorized computer-generated replica carries liability of $5,000 per violation or actual damages plus profits, whichever is greater.
  • Injured parties must prove gross revenue attributable to unauthorized use, while violators must prove deductible expenses.
  • Punitive damages and reasonable attorney's fees may be awarded to the injured party.
  • Displaying a disclaimer stating that a replica is unauthorized or computer-generated is explicitly not a defense against a violation.
  • Exempts uses by news-gathering organizations, news reporting, public affairs, sports broadcasts, public comment, criticism, scholarship, satire, parody, and interactive computer services under 47 U.S.C. sec. 230.
  • Civil actions must commence within four years after the injured party discovers or should have reasonably discovered the violation.

Frequently Asked Questions

What is considered a computer-generated image under this bill?
A visual depiction such as a photograph, film, video, or picture created, adapted, or modified by a computer using digital technology to appear to be an identifiable individual and falsely depicting their appearance or conduct.
Does the property right expire when a person dies?
No, the rights are and continue for 10 years after death unless the name, voice, or likeness remains in commercial use by heirs or all heirs are deceased.
Can a disclaimer protect someone from liability if they use an unauthorized digital replica?
No, displaying a disclaimer stating that the use was unauthorized or that the replica was generated through digital technology is explicitly not a defense.

What else do you want to know?

News Coverage

No news coverage found yet. Articles are indexed twice daily.

Where This Stands

This bill did not become law - Died at adjournment · in House committee.

Procedural history

2 actions
  1. Jan 20, 2026HouseCommittee
    to Judiciary (H)
  2. Jan 12, 2026HouseIntroduced
    introduced in House to Committee on Committees (H)

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

View official text →

Lobbying Activity

No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.

Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Sponsors

Discoveries

1 pattern noticed across the record

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift95% confidence

Creation of Statutory AI Likeness Rights

The bill establishes distinct statutory liability tiers for direct publishers versus facilitators of unauthorized computer-generated replicas.

Connected Entities

General Assembly of the Commonwealth of Kentucky
OrganizationGeneral Assembly of the Commonwealth of Kentucky“Legislative body enacting the bill”Map →

Sources

Open source document

apps.legislature.ky.gov

Analysis Score

0–100
  • Significance20
    Lowered because this bill did not pass (its text scored 75)
  • Controversy60
    Intensity of disagreement among stakeholders
  • Entertainment20
    Compellingness for a non-policy-wonk reader
  • Buzz65
    Current news / social attention level

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