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DUVAL COUNTY · LOCALlocal legislationEnacted
Enacted

EverBank Stadium Naming Rights Agreement Extension

Original title: ORD Auth the Mayor, or Her Desig, & Corp Sec to Execute & Deliver an Amendment 1 & Amendment 2 to the Amended & Restated Naming Rights Agrmt Among Everbank, NA, Jacksonville Jaguars, LLC, & the City, to Extend the Term of the Agrmt by 3 Yrs to 2/28/28, to Extend the City’s Waiver of Any Right to Receive Any Portion of the Naming Sponsor Fee to 2/28/28, & to Auth a Name Change of the Stadium From TIAA Bank Field to Everbank Stadium, & to Amend the Financial Terms btwn the Naming Sponsor & Team, as Originally Authorized by Ord 2014-561-E; Prov for City Oversight by the Sports & Entertainment Office (Sawyer) (Req of Mayor) 1/28/25 CO Introduced: NCSPHS, R, F 2/3/25 NCSPHS Read 2nd & Rerefer 2/3/25 R Read 2nd & Rerefer 2/4/25 F Read 2nd & Rerefer 2/11/25 CO PH Read 2nd & Rerefer 3/3/25 NCSPHS Approve 8-0 3/3/25 R Approve 7-0 3/4/25 F Approve 8-0 3/11/25 CO Approve 17-0 Public Hearing Pursuant to Ch 166, F.S. & C.R. 3.601 - 2/11/25

Record date · March 11, 2025

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What This Bill Does

This ordinance authorizes the City of Jacksonville to extend its for the city-owned stadium through February 2028. The agreement officially changes the stadium's name to EverBank Stadium and continues the city's of its right to collect a portion of the naming sponsor fees.

Why it matters

The city is extending its contract with EverBank and the Jacksonville Jaguars until February 28, 2028, while continuing to waive its claim to a share of the naming rights revenue.

Who It Affects

Groups the bill's text affects, as described in the record. Being affected is not a position for or against it.

Directly affected

EverBank, NA

The bank is a party to the naming rights agreement and has updated financial terms with the team.

Directly affected

Jacksonville Jaguars, LLC

The team is a party to the naming rights agreement and has updated financial terms with the sponsor.

Directly affected

City of Jacksonville

The city is the stadium owner and is extending its waiver of naming rights fee revenue.

Key Facts

  • The stadium name is officially changed from TIAA Bank Field to EverBank Stadium.
  • The naming rights agreement is extended by three years, with a new expiration date of February 28, 2028.
  • The City of Jacksonville will continue to waive its right to receive any portion of the naming sponsor fee until February 28, 2028.
  • The financial terms between the naming sponsor (EverBank) and the team (Jacksonville Jaguars) are amended.
Show all 7 facts
  • The Sports & Entertainment Office is designated to provide city oversight for the agreement.
  • The ordinance was approved by the City Council with a 17-0 vote on March 11, 2025.
  • The agreement is an amendment to the original terms authorized by Ordinance 2014-561-E.

Frequently Asked Questions

What is the new name of the stadium?
The stadium is now officially named EverBank Stadium.
Does the city receive money from the naming rights deal?
No, the city has agreed to waive its right to receive any portion of the naming sponsor fee through February 28, 2028.
When does this agreement expire?
The agreement is set to expire on February 28, 2028.

What else do you want to know?

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Full breakdown

Who this bill affects and the strongest case for and against it, written only from the bill’s own text.

Discoveries

1 pattern noticed across the record

Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.

policy shift100% confidence

Continued Revenue Waiver

The city has maintained its policy of waiving naming rights revenue for the duration of the extended contract.

City of Jacksonville

Sources

Open source document

webapi.legistar.com

Analysis Score

0–100
  • Significance40
    How much this matters to a regular citizen
  • Controversy10
    Intensity of disagreement among stakeholders
  • Entertainment5
    Compellingness for a non-policy-wonk reader
  • Buzz20
    Current news / social attention level

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