Agreement to Relocate Advertising Signs with Becker Boards

Original title: Subject: Advertising Signs Relocation Agreement With Becker Boards From: Councilmembers Ramachandran And Gallo Recommendation: Adopt A Resolution: (1) Authorizing The City Administrator To Negotiate Terms And Enter Into An Advertising Signs Relocation Agreement With Becker Boards, A California L.L.C. (“Becker”) , With Such Agreement Including The Following: (A) Allowing Becker To Erect Up To Five New Advertising Signs At Certain Locations On Private Property In Exchange For Becker Causing The Removal Of Eleven Existing Advertising Faces At Various Locations In The City By Dates Certain, With Becker Waiving Its Rights To Just Compensation For The Removed Signs; (B) Requiring Becker To Make Payments In Advance Of Up To $2,357,500 For Fiscal Year 2025/2026, And Annual Payments Of Up To $750,000 For A Thirty-One Year Term With Escalations, In Addition To Providing Other Financial Incentives To The City Including Negotiated Carbon Offset And Beautification Fees; And (2) Adopting Appropriate California Environmental Quality Act Findings

Record date · June 17, 2025

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What This Bill Does

The Oakland City Council has authorized an agreement with Becker Boards to remove eleven existing advertising signs in exchange for the installation of five new signs on private property. The deal includes significant upfront and annual payments to the city, along with additional fees for beautification and carbon offsets over a 31-year term.

Why it matters

This agreement changes the city's visual landscape by reducing the total number of advertising signs while securing up to $2.35 million in upfront revenue and $750,000 in annual payments for the city's budget.

Who It Affects

Groups the bill's text affects, as described in the record. Being affected is not a position for or against it.

Directly affected

Becker Boards

The company is required to remove existing signs, pay fees to the city, and is granted the right to install five new signs.

Directly affected

Oakland City Residents

Residents will see a change in the number and location of advertising signs in the city and the city will receive new revenue streams.

Key Facts

The City Administrator is authorized to negotiate and enter into a sign relocation agreement with Becker Boards.
Becker Boards will remove eleven existing advertising sign faces at various city locations.
Becker Boards is permitted to erect up to five new advertising signs on private property.
Becker Boards waives its right to just compensation for the removal of the eleven existing signs.

Show all 9 facts

Becker Boards must pay $2,357,500 in advance for fiscal year 2025/2026.
Becker Boards will make annual payments of up to $750,000 for a 31-year term, subject to escalations.
The agreement includes additional financial incentives for the city, specifically carbon offset and beautification fees.
The resolution includes the adoption of California Environmental Quality Act (CEQA) findings.
The agreement was introduced on May 28, 2025, under file number 25-0781.

Frequently Asked Questions

How many signs will be removed versus added?

Eleven existing advertising faces will be removed, and up to five new signs will be installed on private property.

How much money will the city receive from this deal?

The city will receive an upfront payment of $2,357,500 for the 2025/2026 , followed by annual payments of up to $750,000 for 31 years, plus additional fees for carbon offsets and beautification.

What is the duration of this agreement?

The agreement spans a 31-year term.

What else do you want to know?