Colorado bans lead generation legal marketing and subjects violators to consumer protection enforcement

Original title: Prohibit Lead Generation Legal Marketing

Last action · June 3, 2026: Governor SignedSponsors: Dylan Roberts and 21 others

Bill progressHistory & official text ↓

Introduced

Committee

Floor Vote

Passed

Law

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What This Bill Does

Colorado enacts a ban making lead generation marketing for legal services a enforced under the Colorado Consumer Protection Act. The new law prohibits paying for, engaging in, or selling legal client leads unless the marketer is an authorized attorney or law firm employee, or a nonprofit legal services organization.

Why it matters

Law firms and third-party marketers face potential civil and criminal penalties for buying or selling potential client referrals, altering how legal advertising and client acquisition operate in the state.

Who It Affects

Groups the bill's text affects, as described in the record. Being affected is not a position for or against it.

Directly affected

attorneys and law firms

Attorneys and law firms are prohibited from paying third parties for lead generation marketing services or purchasing client leads.

Directly affected

third-party marketers

Third parties are prohibited from engaging in lead generation legal marketing or selling client leads to legal professionals.

Directly affected

nonprofit organizations

Nonprofit organizations that engage in legal services are explicitly permitted to continue soliciting and marketing for legal services.

Key Facts

You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.

Frequently Asked Questions

Who is allowed to solicit or market legal services in Colorado under the new law?

Only individuals authorized by the Colorado supreme court to practice law, persons working on behalf of an authorized professional with clear identification in all marketing materials, and nonprofit organizations engaging in legal services.

What penalties apply to individuals who engage in lead generation legal marketing?

Violators may be subject to both civil and criminal penalties, and the practice is classified as a under the Colorado Consumer Protection Act.

What else do you want to know?

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Where This Stands

Current status: Signed into law.

Procedural history

12 actions

Jun 3, 2026Office of the GovernorEnrolled
Governor Signed
May 27, 2026Office of the GovernorEnrolled
Sent to the Governor
May 26, 2026SenateFloor
Signed by the President of the Senate
May 26, 2026HouseFloor
Signed by the Speaker of the House
May 7, 2026HouseFloor
House Third Reading Passed - No Amendments
May 6, 2026House
House Second Reading Special Order - Passed - No Amendments

Show 6 earlier actions

May 5, 2026HouseCommittee
House Committee on Judiciary Refer Unamended to House Committee of the Whole
Apr 30, 2026SenateFloor
Senate Third Reading Passed - No Amendments
Apr 30, 2026HouseIntroduced
Introduced In House - Assigned to Judiciary
Apr 29, 2026Senate
Senate Second Reading Special Order - Passed with Amendments - Committee
Apr 27, 2026SenateCommittee
Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole
Apr 21, 2026SenateIntroduced
Introduced In Senate - Assigned to Judiciary

Version history

Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.

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