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NewsWPLG Local 10 – Main FeedAugust 28, 2026Miami-Dade

Brazil presidential candidates begin free radio and television campaign advertising

Presidential candidates Luiz Inácio Lula da Silva and Flávio Bolsonaro will begin airing free campaign advertisements on radio and television stations starting Friday. These broadcasts remain a primary method for reaching voters despite the increasing influence of social media.

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Why It Matters

The start of free broadcast advertising marks a shift in the campaign cycle, providing candidates with direct access to mass audiences through traditional media platforms.

Key Facts

  • Presidential candidates begin free radio and television campaign advertising on Friday.
  • Radio and television remain primary tools for reaching voters in Brazil.
  • Experts note that traditional broadcast media retains a fundamental role in campaigns despite the growth of social media.

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