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Read. Follow. Verify.Utah prohibits suppliers from using personal data to raise consumer prices and grants enforcement powers to the Division of Consumer Protection
Last action · March 6, 2026: Senate/ filedSponsors: Heidi Balderree and 1 other
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What This Bill Proposed
Suppliers in Utah are prohibited from using a consumer's personal data, , purchase history, or related inferences to increase the price of goods or services, effective May 6, 2026. The legislation establishes the Consumer Pricing Act, requiring businesses that use automated pricing systems to retain specific pricing and data records for at least one year. The Division of Consumer Protection is authorized to enforce these rules through administrative fines up to $2,500 and court actions.
Consumers gain legal protection against algorithmic price discrimination driven by personal data tracking, while businesses face recordkeeping mandates and financial penalties up to $2,500 per violation for unauthorized pricing practices.
- The Division of Consumer Protection operates within the Utah Department of Commerce to enforce various consumer protection statutes. context
- Title V of the Gramm-Leach-Bliley Act regulates financial institutions regarding the handling of consumer financial privacy. context
Who It Would Have Affected
Groups the bill's text would have affected, as described in the record. Being affected is not a position for or against it.
Consumers
Consumers are protected from having their personal data, purchase history, or biometric information used by suppliers to increase prices on goods and services.
Suppliers
Suppliers must alter pricing practices to avoid using consumer data for price increases, maintain one-year records for automatic pricing systems, and face potential fines for non-compliance.
Division of Consumer Protection
The division gains administrative oversight, rule-making authority, fine imposition powers, and the ability to bring court actions to enforce the Consumer Pricing Act.
Key Facts
You don't have to trust us. Each fact below is taken straight from the official document - click any one to see the exact passage, highlighted in the original.
Frequently Asked Questions
What records must a business keep if it uses automated pricing?
What penalties can a business face for violating the Consumer Pricing Act?
What else do you want to know?
News Coverage
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Votes, people, money & the original sourceWhere This Stands
This bill did not become law - Died at adjournment · in Senate committee.
Procedural history
19 actions- Mar 6, 2026SenateSenate/ filed
- Mar 6, 2026SenateSenate/ strike enacting clause
- Mar 3, 2026SenateSenate/ comm rpt/ sent to Rules
- Mar 2, 2026SenateSenate Comm - Recommends Returned to Rules
- Mar 2, 2026SenateSenate Comm - Not Considered
- Mar 2, 2026ReleasedLFA/ fiscal note publicly available for SB0293S01
Show 13 earlier actions
- Mar 1, 2026Version SponsorLFA/ fiscal note sent to sponsor for SB0293S01
- Feb 26, 2026Legislative Fiscal AgencyLFA/ bill sent to agencies for fiscal input for SB0293S01
- Feb 26, 2026Legislative Fiscal AnalystLFA/ bill assigned to staff for fiscal analysis for SB0293S01
- Feb 19, 2026SenateSenate/ received fiscal note from Fiscal Analyst
- Feb 19, 2026ReleasedLFA/ fiscal note publicly available for SB0293
- Feb 18, 2026Version SponsorLFA/ fiscal note sent to sponsor for SB0293
- Feb 17, 2026SenateCommitteeSenate/ to standing committee
- Feb 13, 2026SenateIntroducedSenate/ 1st reading (Introduced)
- Feb 13, 2026SenateSenate/ received bill from Legislative Research
- Feb 13, 2026Legislative Fiscal AgencyLFA/ bill sent to agencies for fiscal input for SB0293
- Feb 13, 2026Legislative Fiscal AnalystLFA/ bill assigned to staff for fiscal analysis for SB0293
- Feb 13, 2026Legislative Research and General CounselNumbered Bill Publicly Distributed
- Feb 13, 2026Legislative Research and General CounselBill Numbered but not Distributed
Version history
Only one version on file - nothing to compare yet. As later stages (committee substitute, engrossed, enrolled) are captured, the redline appears here.
View official text →Lobbying Activity
No state lobbying filings in our records match this bill. Federal lobbying reports (LDA) cover Congress, so they are not listed on state bills.
Full breakdown
Who this bill affects and the strongest case for and against it, written only from the bill’s own text.
Sponsors
Discoveries
Patterns POLISCOPE noticed across the record. These are observations to investigate, not conclusions.
Expansion of Division Oversight
The bill continuously integrates new regulatory chapters into the Division of Consumer Protection's enforcement portfolio, culminating in the creation of the Consumer Pricing Act.
Connected Entities
Sources
le.utah.gov
Analysis Score
0–100- Significance20Lowered because this bill did not pass (its text scored 75)
- Controversy45Intensity of disagreement among stakeholders
- Entertainment10Compellingness for a non-policy-wonk reader
- Buzz35Current news / social attention level
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