Starbucks launches Black Cat Frappuccino and Black Night Cookie for Halloween

Customers can purchase the limited-time Halloween beverage and cookie through October 31, while the company simultaneously navigates broader store closures and redesigns across North America.

• •Starbucks launched the Black Cat Frappuccino, combining rich cocoa flavor with a Creme Frappuccino, whipped cream, and chocolatey cat ears.
• •The Venti Black Night Cookie was also launched as a limited-time treat featuring dark chocolate, caramel fudge, and caramelized white chocolate chunks.
• •The promotion features Salem from 'Sabrina the Teenage Witch' in social media posts shared on October 22.
• •The seasonal items are available from October 22 through Halloween.
• •Starbucks plans additional social media appearances by Salem over the week following the launch.
• •The company's Pumpkin Spice Latte originally launched in stores in fall 2004.
• •Starbucks announced the shuttering of 250 North American stores, marking the second round of closures since CEO Brian Niccol joined the company.
• •The chain also launched redesigns of more than 1,000 coffeehouses in the U.S. and Canada.