Oregon Bill SB 1577 Requires Plant-Based and Lab-Grown Proteins to Clearly Disclose They Are Not Real Meat or Eggs on Labels

Oregon Senate Bill 1577 requires alternative protein products—including plant-based, insect-based, and lab-grown meat or egg substitutes—to feature prominent qualifying terms on their packaging if they use traditional meat or egg terminology. Under the measure, products failing to explicitly disclose that they are not derived from actual livestock or poultry are legally classified as misbranded.

Food manufacturers and retailers selling alternative proteins in Oregon must update product labeling to comply with specific disclosure standards or face misbranding penalties, directly altering packaging requirements for the plant-based and cultivated food sector.

• ›State legislatures across the United States have increasingly introduced bills regulating how plant-based and lab-grown meat alternatives are labeled to protect traditional livestock industries and prevent consumer confusion. context