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NewsWPLG Local 10 – EspañolAugust 27, 2026Miami-Dade

Panama government launches international branding campaign to promote connectivity and services

Panamanian authorities are launching a new international image campaign to highlight the country's role as a global hub for logistics, services, and cultural diversity. The initiative aims to leverage existing national strengths, specifically the Panama Canal and the country's connectivity, to improve its global reputation.

international relationseconomic developmentbrandingPanama Canal
Read the full story at WPLG Local 10 – Español

Why It Matters

This branding effort represents a strategic shift in how the Panamanian government intends to attract foreign investment and tourism by emphasizing its role as a central connection point for global trade and services.

Key Facts

  • The Panamanian government is initiating a campaign to improve its international reputation.
  • The campaign focuses on four core pillars: the Panama Canal, connectivity, service-based economy, and cultural diversity.
  • The strategy aims to position Panama as a global connection hub.

Who's Mentioned

personGloria De León“Minister of Tourism.”personCarlos Arturo Hoyos“Vice Chancellor of Panama.”locationPanamá“The country launching the new brand.”locationCiudad de Panamá“Location of the brand launch event.”personJosé Raúl Mulino“President of Panama.”organizationAP“The news agency reporting the development.”