POLISCOPE
Back to feed
NewsWPLG Local 10June 25, 2026United States

Apple Raises Prices on Macs and iPads Due to Chip Shortages

Apple has increased the retail prices of several Mac and iPad models, citing a surge in demand for memory chips driven by the growth of artificial intelligence data centers. The company stated that component costs have risen at an unprecedented rate, forcing them to pass costs on to consumers.

technologyconsumer electronicsinflationsupply chainartificial intelligence
Read the full story at WPLG Local 10

Why It Matters

Consumers will pay between $100 and $300 more for specific Mac and iPad models effective immediately, with potential future price increases expected for iPhone models.

Key Facts

  • Entry-level MacBook Neo price increased from $599 to $699.
  • 512GB MacBook Air price increased from $1,099 to $1,299.
  • 1TB MacBook Pro price increased from $1,699 to $1,999.
  • 128GB iPad Air price increased from $599 to $749.
  • 256GB iPad Pro Wifi price increased from $999 to $1,199.
  • Apple stock fell $13.29 (4.5%) to $279.88 following the announcement.
  • Analysts project potential future price increases for iPhone Pro and Pro Max models of up to $200.
  • Apple attributes the price hikes to a memory chip shortage caused by the expansion of AI data centers.

Who's Mentioned

organizationApple“The company announcing the price increases.”personNabila Popal“IDC analyst providing commentary on the price hikes.”locationCupertino, California“Headquarters of Apple.”